Hi, Welcome Welcome back Typeface and GrowthLoop are collaborating with Google Cloud to accelerate marketing campaign development. Kim Davis on August 31, 2023 Aimed at accelerating the development and execution of creative marketing campaigns, GenAI Marketing Solution is a collaboration between Typeface, GrowthLoop and Google Cloud. Typeface is a generative AI-powered content creation solution. GrowthLoop … Continue reading New genAI marketing solution rolled out on Google Cloud
Latest Posts
Sports, Family, Pets See Video Ad Spend Growth In Mixed Q2
Sports, Family, Pets See Video Ad Spend Growth In Mixed Q2 by Karlene Lukovitz @KLmarketdaily, August 23, 2023 The sports, family/parenting and pets categories showed the greatest growth in programmatic video advertising ad spend amid a mixed second quarter this year, according to data from the PubMatic advertising platform. “Similar to the retail industry, some … Continue reading Sports, Family, Pets See Video Ad Spend Growth In Mixed Q2
Instacart is only profitable because of its annoying ads
By Rob Walker September 01, 2023 Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Instacart, the grocery delivery platform that recently filed for an initial public offering, says that it is profitable. That’s an appetizing prospect for investors, who are hungry for new tech IPOs. But the company’s … Continue reading Instacart is only profitable because of its annoying ads
Reddit launches AI keyword research tool
Keyword Suggestions is a new feature in Reddit Ads Manager that aims to help advertisers boost reach and efficiency of campaigns. Nicola Agius on September 1, 2023 Reddit is rolling out Keyword Suggestions – a new feature to boost its ad targeting capabilities. Why we care. This functionality could save you time on keyword research, … Continue reading Reddit launches AI keyword research tool
Digital Advertising Has A Huge Problem: Carbon Emissions
Digital Advertising Has A Huge Problem: Carbon Emissions by Laurie Sullivan , Staff Writer @lauriesullivan, September 1, 2023 Independent digital performance agency Fifty.io has integrated Scope3 into its platform to allow advertisers to measure each campaign’s carbon emissions across every domain with data displayed in real-time for clients such as FormulaE, Chipotle, RFU, Oggs, and Planted. … Continue reading Digital Advertising Has A Huge Problem: Carbon Emissions
Facebook and Instagram may offer paid, ad-free plans in Europe to sate EU privacy concerns
How GDPR is affecting the games you love The gaming industry had to comply with the EU’s privacy rules, too. David Lumb Getty Images How GDPR is affecting the games you love The tech world has been bracing for a new set of European privacy rules that How GDPR is affecting … Continue reading Facebook and Instagram may offer paid, ad-free plans in Europe to sate EU privacy concerns
Labor Day poll: Here’s how long it’s been since the average worker has gotten a pay raise
By Sarah Bregel September 01, 2023 Labor Day—the holiday celebrating the American worker—is just around the corner. But while employees may be happy about hot dogs, brewskis, and the federally mandated day off, chances are, they aren’t happy about their pay. According to a new poll of nearly 2,000 adults by the market research … Continue reading Labor Day poll: Here’s how long it’s been since the average worker has gotten a pay raise
Marketing leaders, are you actually ready for AI?
AI-based applications are making their way into enterprise organizations. Here’s how to ensure you’re in a position to use them properly. Anita Brearton on September 1, 2023 It’s been a whirlwind nine months of AI hype — so much potential and fear. AI is here to stay, poised to transform how your company operates and … Continue reading Marketing leaders, are you actually ready for AI?
How To Get Around Third-Party Cookies For Targeting
How To Get Around Third-Party Cookies For Targeting by Cory Treffiletti , Featured Contributor, August 23, 2023 The digital media ecosystem has a love/hate relationship with cookies. If you aren’t Google, you love them. If you are Google, you hate them. And when I speak to other marketers, most of them are preparing for a … Continue reading How To Get Around Third-Party Cookies For Targeting
Generative AI just might save Siri and Alexa from oblivion
By Ross Rubin September 01, 2023 AI that creates essays, art, and even code, rivaling human output, could obviate many time-honored professions. But it has also threatened the jobs of some nonhuman workers: specifically, voice assistants. In the mid-2010s, as Siri, Alexa, and the Google Assistant proliferated, the initial buzz rivaled the excitement over … Continue reading Generative AI just might save Siri and Alexa from oblivion
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