Hi, Welcome Welcome back Top 10 Enterprise Software Development Companies 2023 Meenakshi Kalyani / Sep 6, 2023 The latest trend observed among businesses of all sizes is the integration of Enterprise Software Development into day-to-day workflows. Enterprise Software is software built to cater to the administrative functions of an organization. Such software helps automate … Continue reading Top 10 Enterprise Software Development Companies 2023
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Roku stock surges as streaming service cuts 10% of its workforce
By Associated Press September 06, 2023 Roku is cutting about 10% of its workforce, or 360 people, and it will limit new hiring as it cuts costs to stem a series of quarterly losses. The streaming platform also said in a regulatory filing Wednesday that it expects adjusted third-quarter revenue of between $835 million … Continue reading Roku stock surges as streaming service cuts 10% of its workforce
CTV viewing hours rise 21%
73% of U.S. households now stream, up from 69% in 2022. Streaming trends from Comscore’s State of Streaming report. Chris Wood on September 6, 2023 Hours of connected TV viewing increased 21% in May 2023 compared to May 2022, according to Comscore’s latest State of Streaming report. The percentage of TV watchers who stream has … Continue reading CTV viewing hours rise 21%
HubSpot unveils AI additions and a revamped Sales Hub
The new AI features include chatbots and more powerful predictive tools. Sales Hub has improved its LinkedIn integration and more. Constantine von Hoffman on September 6, 2023 Inbound 23 started today with HubSpot unveiling HubSpot AI, which brings together new and existing AI-powered products and features, and a reimagined HubSpot’s Sales Hub. The AI’s features … Continue reading HubSpot unveils AI additions and a revamped Sales Hub
3 ways to align marketers to business outcomes
Is your marketing team overwhelmed with tasks? Here are three key steps to shift from tactics to impactful outcomes. Stacey Ackerman on September 5, 2023 Marketing teams have become the catch-all department for executing tactics, but we’ve lost sight of the most important factor — what business outcomes are they actually trying to achieve? … Continue reading 3 ways to align marketers to business outcomes
SourceKnowledge Domain Targeting Launches For High-Converting Traffic
SourceKnowledge Domain Targeting Launches For High-Converting Traffic by Laurie Sullivan , Staff Writer @lauriesullivan, September 6, 2023 Affiliate and lower-funnel units are still too often only bought directly. SourceKnowledge changed that. Through a new platform, SourceKnowledge Domain Targeting, advertisers can buy high-converting, lower-funnel traffic on based on cost per acquisition (CPA) or return on ad spend … Continue reading SourceKnowledge Domain Targeting Launches For High-Converting Traffic
A blueprint for the new automation mindset
Systems thinking, “antifragility” and democratic teamwork characterize a new mindset successful brands will need to acquire. Kim Davis on September 5, 2023 “Together, AI and cloud-native platforms open the aperture of automations in our companies wide, opening the floodgates for new ideas to be automated and see the light of day.” “The New Automation Mindset” … Continue reading A blueprint for the new automation mindset
Zoom’s new AI tool will tell you if you’re bad at meetings
By Chris Morris September 05, 2023 Meetings, even the best ones, are never a lot of fun—and they’re a lot worse when the person running them rambles, is ill-prepared or (God forbid) spits out a litany of jargon that makes everyone go glassy-eyed. And as terrible as a bad in-person meeting can be, it … Continue reading Zoom’s new AI tool will tell you if you’re bad at meetings
More than 50% of B2B marketers report bigger budgets
75% of marketers reported an increase in their spending on artificial intelligence. The average AI spend increase was 28%. Constantine von Hoffman on September 5, 2023 A little more than half (53%) of B2B marketing managers say their budgets are up this year compared to 2022, according to a new study. Despite this, the marketers … Continue reading More than 50% of B2B marketers report bigger budgets
Horizon’s Night Market Names CD&TO, Expands Data/Tech Team
Horizon’s Night Market Names CD&TO, Expands Data/Tech Team by Joe Mandese @mp_joemandese, August 21, 2023 Three years after launching pure-play ecommerce unit Night Market, Horizon Media is expanding its team, adding a Chief Data & Technology Officer and making several other senior appointments. Kyle Csik joins as CD&TO from S4 Capital, where he was vice … Continue reading Horizon’s Night Market Names CD&TO, Expands Data/Tech Team