Hi, Welcome Welcome back Event sessions are a hidden source of original content. Learn how to repurpose them effectively to drive year-round activations. Lisa Shaw on September 8, 2023 My first in-person event was overwhelming. I was there to report on the conference, doing person-on-the-street interviews and attending as many programs as possible to write … Continue reading How to unlock more value from your event content
Latest Posts
Salesforce announces new AI and automation capabilities for Slack
Slack will be getting artificially intelligent this winter, plus other Slack announcements. Kim Davis on September 7, 2023 Salesforce has announced that it has begun executing on earlier promises to add AI-powered capabilities to the collaboration platform Slack which it acquired just over two years ago. The headline announcement, Slack AI, will be in pilot … Continue reading Salesforce announces new AI and automation capabilities for Slack
MobileFuse Focuses On Saying Buy-Bye To Targeting
MobileFuse Focuses On Saying Buy-Bye To Targeting by Laurie Sullivan , Staff Writer @lauriesullivan, September 8, 2023 Google has been rolling out its targeting and measurement alternative to third-party cookies called Privacy Sandbox, but many in the advertising industry still have their doubts about the effectiveness of the replacement and the way machine learning and artificial … Continue reading MobileFuse Focuses On Saying Buy-Bye To Targeting
Google to make political ads disclose AI content
Political campaigns must clearly state when AI-generated images and audio have been used from November. Nicola Agius on September 7, 2023 Google will soon require political ads to disclose when AI-generated images, videos and audio have been used. Political ads using artificial intelligence be accompanied by a prominent disclosure if imagery or sounds have been … Continue reading Google to make political ads disclose AI content
Best Telescope for Adults in 2023
Best Telescope for Adults in 2023 Brad Anderson / Sep 6, 2023 Telescope Model Aperture (mm) Focal Length (mm) Mount Type Celestron StarSense Explorer 80 900 Altazimuth/Equatorial Skywatcher Evostar-90 Telescope 90 900 Equatorial ACTBOT Telescope for Adults 70 400 Altazimuth ToyerBee Telescope for Adults 76 700 Altazimuth Meade Instruments Infinity Telescope 70 … Continue reading Best Telescope for Adults in 2023
Tom Brady works for Delta now. Here’s what he’ll actually be doing
By Sean Cudahy September 07, 2023 The most successful quarterback in National Football League history is getting set to huddle up with one of the nation’s most prominent airlines. Delta Air Lines announced this week that it will be joining forces with Tom Brady—yes, that Tom Brady—on long-term partnership it dubs a “first-of-its-kind” arrangement. … Continue reading Tom Brady works for Delta now. Here’s what he’ll actually be doing
Why Andi May Succeed In Search Automation Where Others Failed
Why Andi May Succeed In Search Automation Where Others Failed by Laurie Sullivan , Staff Writer @lauriesullivan, September 7, 2023 What happens when someone gets fed up with ads and SEO spam in search? They start a search engine. At least Angela Hoover did. She founded San Francisco-based Andi Search in September 2021 after taking a … Continue reading Why Andi May Succeed In Search Automation Where Others Failed
4 tips to prepare for Black Friday and Cyber Monday by Digital Drew SEM
Ace your holiday promotions with this step-by-step guide. Digital Drew SEM on September 7, 2023 Did you know? In 2022, Black Friday online sales totaled over $ 9.12 billion, and Cyber Monday sales totaled over $ 11.3 billion. Black Friday and Cyber Monday are two of the biggest shopping days of the year in the … Continue reading 4 tips to prepare for Black Friday and Cyber Monday by Digital Drew SEM
The limitations of ‘real-time’ CDP use cases
Just because a CDP can do some things in real time doesn’t mean it will be able to do everything you want to do in real time. Greg Krehbiel on September 6, 2023 Customer data platforms (CDPs) can consolidate data across an enterprise to create a single view of the customer. That single view can … Continue reading The limitations of ‘real-time’ CDP use cases
Microsoft Advertising Editor expands audiences to all markets
The platform has launched new audience types and introduced in-market audiences to markets in EMEA, APAC and LATM. Nicola Agius on September 6, 2023 Microsoft Advertising Editor has rolled out in-market audiences across all of its markets in EMEA, APAC and LATM. The platform has also launched new audience types. Alongside this expansion, the platform … Continue reading Microsoft Advertising Editor expands audiences to all markets
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