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Universal Analytics still processing data two months after ‘sunset’

Hi, Welcome Welcome back UA accounts that are still processing data could be retired at any time, so Google still strongly advises only using GA4. Nicola Agius on September 5, 2023 Google had warned that everyone would be forced to migrate over to Google Analytics 4 by July 1 or else they would lose the ability to … Continue reading Universal Analytics still processing data two months after ‘sunset’ →

The Woman Behind Merkle’s GenCX AI Platform

The Woman Behind Merkle’s GenCX AI Platform by Laurie Sullivan , Staff Writer @lauriesullivan, September 5, 2023 Shirli Zelcer, head of data and analytics at Merkle, and the team began building GenCX, a custom set of capabilities driven by artificial intelligence (AI), earlier this year. The foundation brings together different types of data to build what she … Continue reading The Woman Behind Merkle’s GenCX AI Platform →

Why Slido is the perfect tool for posing questions in meetings and workshops

By Jeremy Caplan September 05, 2023 This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. Slido is my preferred polling tool for live meetings and events. It’s the easiest, quickest way to engage people in a remote session. I’ve used it in hundreds of … Continue reading Why Slido is the perfect tool for posing questions in meetings and workshops →

Higher Campaign Performance Gained From Certified And Verified Data, Testing Finds

Higher Campaign Performance Gained From Certified And Verified Data, Testing Finds by Laurie Sullivan  @lauriesullivan, August 22, 2023 Eyeota, a Dun & Bradstreet, on Tuesday will release the results of a new campaign test as a part of its dual certification from independent data verification platform Neutronian, and IAB Tech Lab. The achievement of these certifications demonstrates the … Continue reading Higher Campaign Performance Gained From Certified And Verified Data, Testing Finds →

Minimum wage map: As the Fight for $15 keeps evolving, these states still pay $7.25 an hour

  By Sam Becker September 04, 2023 It’s been roughly a decade since a significant push to increase the minimum wage to $15 per hour caught traction nationwide. Now, with many states and cities around the country having instituted wage floors even higher than $15 per hour in recent years, it’s safe to say that … Continue reading Minimum wage map: As the Fight for $15 keeps evolving, these states still pay $7.25 an hour →

4 Effective Ways Mining Companies Can Enhance ROI and Productivity

4 Effective Ways Mining Companies Can Enhance ROI and Productivity Over the past several years, the mining industry has faced many challenges; despite the continuing innovation in this field, economic inflation and the mining operations are still under pressure to increase the ROI. Large mining companies can sustain, but small-scale mining operations cannot sustain them … Continue reading 4 Effective Ways Mining Companies Can Enhance ROI and Productivity →

3 successful founders on the aha moment that led to their career pivot

  By Kim Rittberg September 04, 2023 In the hospital, at a bar, in a Bronx elementary school: that’s where the “aha moment” happened for these founders who made massive career pivots. The delivery room was the backdrop to my ‘aha moment.’ As I looked down at my vibrating iPhone, just inches away from my … Continue reading 3 successful founders on the aha moment that led to their career pivot →

Legacy TV Faces Challenges: Maturing Streaming, Lack Of A Future Ad Vision

Legacy TV Faces Challenges: Maturing Streaming, Lack Of A Future Ad Vision by Wayne Friedman , Staff Writer, August 22, 2023 With connected TV’s advertising investment looking to grow 13% to $25.9 billion globally this year  — and 10.4% over the next five years, according to GroupM — that would suggest a now maturing business. But … Continue reading Legacy TV Faces Challenges: Maturing Streaming, Lack Of A Future Ad Vision →

Older Adults Make Up Just 4% Of People Featured In Ads

Older Adults Make Up Just 4% Of People Featured In Ads by Karlene Lukovitz  @KLmarketdaily, August 22, 2023 Brands are still significantly underrepresenting the large, affluent audience of people over age 60, according to a new analysis from CreativeX.  The creative tech company analyzed more than 126,000 global ads released in 2022, which were supported … Continue reading Older Adults Make Up Just 4% Of People Featured In Ads →