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InMobi launches new identity resolution tool

Identity Platforms

Hi, Welcome Welcome back The Gradient will help advertisers address the evolving complexities of data privacy, user consent and personalized targeting. Constantine von Hoffman on October 12, 2023 InMobi has launched InMobi Addressability Gradient to aid marketers in the transition to an era without third-party cookies and with more privacy restrictions. The platform promises to … Continue reading InMobi launches new identity resolution tool →

Inside Savannah College of Art and Design’s never-ending quest to find creatives good jobs

Jobs Future

  By Elizabeth Segran Paula Wallace has invited me to tea. The founder and president of the Savannah College of Art and Design (SCAD) recently returned to the school’s coastal Georgia home after an extended visit to its campus in the South of France, and so on a humid July day, down a street lined … Continue reading Inside Savannah College of Art and Design’s never-ending quest to find creatives good jobs →

AdMob policy update: Indirect monetary items can be offered as rewards

Regulations

Marketers can now implement incentives like discounts, loyalty points, and complimentary shipping in their ad units to improve engagement. Nicola Agius on October 11, 2023 Google AdMob is updating its ads that offer reward policies to include indirect monetary items. From 31 October 2023, the Policies for Ads that Offer Rewards will become the Policies … Continue reading AdMob policy update: Indirect monetary items can be offered as rewards →

Google Ads Glitch Affects Serving, Spending On Campaigns

Google Advertisement

Google Ads Glitch Affects Serving, Spending On Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, October 11, 2023 Google confirmed that its ad platform has been experiencing a technical issue impacting a significant subset of users, after advertisers began reporting their ads have been disapproved by the platform. The technical glitch affects spend controls and the … Continue reading Google Ads Glitch Affects Serving, Spending On Campaigns →

From free speech to paid speech the: implications of X’s pay to reply

Twitter Under Fire

From free speech to paid speech the: implications of X’s pay to reply Radek Zielinski / Oct 10, 2023   X, the platform formerly known as Twitter and now under the direction of billionaire Elon Musk, has unveiled its latest controversial feature: allowing users to restrict replies to their posts only from verified accounts. As … Continue reading From free speech to paid speech the: implications of X’s pay to reply →

B2B social media ‘sweet spots’: What’s working and what’s not

B2B Social Media

Explore strategic vs. haphazard approaches in B2B social media and how the best-in-class companies are finding their “sweet spot.” Scott Gillum on October 11, 2023 Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs.  You can divide organizations into two buckets based on their approach to social … Continue reading B2B social media ‘sweet spots’: What’s working and what’s not →

EU seeks feedback on potential regulation of Microsoft and Apple services

Regulations

EU seeks feedback on potential regulation of Microsoft and Apple services Radek Zielinski / Oct 10, 2023   The European Union is actively investigating whether several key services from tech giants Microsoft and Apple should fall under the bloc’s new Digital Markets Act (DMA), which aims to increase competition in the digital sector. According to … Continue reading EU seeks feedback on potential regulation of Microsoft and Apple services →

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