Hi, Welcome Welcome back By Stephanie Vozza October 11, 2023 Whether it’s hitting “reply all” on an email not meant for the group or being called on in a meeting and not having an answer, we’ve all had awkward moments. While most of us will do anything to avoid them, awkwardness can be a … Continue reading Why awkwardness can be a superpower in the workplace
By Jared Newman October 10, 2023 In the transition from desktop software to cloud-based apps, Deta founder and CEO Mustafa Abdelhai believes that something went wrong. While web apps such as Google Docs, Trello, and Miro let you manage documents and notes from anywhere, they don’t always play nicely together. Moving data between them can … Continue reading Deta’s weird new web-based workspace aims to clean up your digital life
Here’s why brands must adopt a new approach to customer connection and how to meet the demands of today’s empowered consumers. RJ Licata on October 10, 2023 Consumer behavior has always been a constantly shifting target. Recent years have seen events that caused these shifts to happen at an unprecedented rate, dramatically altering how consumers … Continue reading Rise of the empowered consumer: Navigating shifting consumer behavior
Google Privacy Sandbox And The Radical Departure From Ad Targeting by Laurie Sullivan , Staff Writer @lauriesullivan, October 10, 2023 What Google is doing in terms of changing ad targeting and protecting consumer privacy is a radical departure from how the industry works today, and it remains to be seen what will and will not work … Continue reading Google Privacy Sandbox And The Radical Departure From Ad Targeting
Financial Planning for Tailored B2B Marketing Campaigns In today’s dynamic B2B business landscape, effective B2B marketing is essential for attracting and retaining clients. However, crafting and executing a successful marketing campaign requires more than just creative ideas; it demands sound financial planning and management. In this article, we will explore the financial aspects of … Continue reading B2B marketing budget management
The 53 best Prime Day deals to shop while you still can — from portable tech to smart home gear Here are all the best October Prime Day deals we could find gathered in one place. Thu, Oct 12, 2023 Engadget We’re now getting close to the end of Amazon’s second Prime Day … Continue reading The 35 best Amazon Prime Day deals to shop for right now
The AI-powered tool designed specifically for social platform advertisers, includes new features, inventory and insights. Nicola Agius on October 10, 2023 Google Ads has started rolling out Demand Gen globally so that all customers now have access. What is Demand Gen? Demand Gen is an AI-powered tool that was built to specifically help social platform advertisers … Continue reading Google Ads rolls out Demand Gen globally
By Harry McCracken October 10, 2023 In October 2020, as it became clear COVID-19 wasn’t going anywhere anytime soon, Dropbox made a big bet. Rather than continuing with a temporary remote-work policy and postponing longer-term decisions, the company declared it was going virtual-first. Henceforth, employees could work from anywhere and—with some coordination of collaboration … Continue reading How Dropbox is tackling AI—and why it’s glad it ditched its offices
The right governance structure is critical to creating, managing, and improving the customer experience utilizing tools like customer journey orchestration. Greg Kihlstrom on October 10, 2023 The first article in this three-part series was “Collaboration across people, processes, data and platforms.” Creating a compelling and rewarding customer experience is top of mind for most brands … Continue reading The role of governance: Successful customer journey operations
By JR Raphael I’ll let you in on a little secret: Google’s apps and services are absolutely overflowing with buried treasures. More than any other tech company, Google loves tucking interesting options and features into out-of-the-way places. Some of the best elements of Gmail, Google Calendar, and other popular productivity tools are almost completely … Continue reading 77 incredibly useful tips for Google apps: Gmail, Docs, Sheets, and beyond
