Hi, Welcome Welcome back Block acquires music financial services startup Hifi Deanna Ritchie / Oct 12, 2023 Jack Dorsey, the founder of Block — which used to be Square — has now acquired Hifi, a music-focused fintech startup. HiFi was launched in the US in 2020. Matt Pincus joined the HiFi board and became … Continue reading Block acquires music financial services startup Hifi
Customer lifetime value is a simple concept with profound implications. It is a critical success factor if you’re looking for long-term profitability. Scott Hornstein on October 13, 2023 Marketing departments have near-term and long-term responsibilities to the corporation. Near term is entirely driven by the needs and maturity of marketing operations. Long term, marketing is … Continue reading CLV: The metric that means money
Brands and tech leaders at the DPAA Summit offered a vision of more dynamic omnichannel engagement driven by data and DOOH. Chris Wood on October 13, 2023 Digital out-of-home (DOOH) is continuing to expand and evolve. This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and … Continue reading Pepsi, McDonald’s and the latest in digital out-of-home
Microsoft officially owns Activision Blizzard, ending a 21-month battle with regulators The blockbuster $68.7 billion deal has finally closed after the companies cleared antitrust hurdles. Kris Holt Fri, Oct 13, 2023 NurPhoto via Getty Images The biggest acquisition in gaming history and one of the largest in the tech industry is in the books. … Continue reading Microsoft officially owns Activision Blizzard, ending a 21-month battle with regulators
A brief look at the incredibly high costs of building, training and operating AI, along with our roundup of this weeks martech-related releases. Constantine von Hoffman on October 12, 2023 The cost of building, training and operating AI is enormous. At SemiAnalysis, Dylan Patel and Afzal Ahmad estimate it cost Google more than $ 100 … Continue reading This week’s AI-powered martech releases
By Chris Morris October 13, 2023 Cyberattacks are becoming more prevalent in 2023—and it’s no longer a matter of whether this year will record a record number of data breaches, it’s more a question of how high that number will be. As of the end of September, corporations had reported 2,116 data compromises for … Continue reading 2023 is already the worst year for hacks—and we’re not out yet
By María P. Angel October 13, 2023 A week ago, Democratic Senator Elizabeth Warren signed as cosponsor of the Kids Online Safety Act (KOSA), which has a good chance of becoming law. The purpose of this bill is to address the youth mental health crisis that many attribute to the use of social media. Among other proposed measures, KOSA’s duty of care would require social media platforms to … Continue reading Despite wide support, the Kids Online Safety Act will not fix the youth mental health crisis
Shoppers waited patiently for deals throughout the two-day event and were nudged by predictive AI, according to Salesforce. Chris Wood on October 12, 2023 Sales during October ecommerce promotions this week held steady with last year’s pre-holiday boost. Once again, ecommerce sellers were in synch with sales created by Amazon’s Prime Big Deal Days event, … Continue reading Amazon Prime Big Deal Days sales hold steady for other retailers too
Google Search: A Gross Margin Framework For Generative AI Modeling by Laurie Sullivan , Staff Writer @lauriesullivan, October 12, 2023 Google, Microsoft and others focused on search are preparing the ad industry to make one of the biggest transitions with the introduction of generative artificial intelligence (GAI). On Thursday, Google announced the ability to create images with … Continue reading Google Search: A Gross Margin Framework For Generative AI Modeling
By Clint Rainey October 12, 2023 Way back in 2012, the Internal Revenue Service (IRS) launched the largest-ever audit in history, accusing Microsoft of stashing billions in offshore tax havens to dodge U.S. taxes. The agency had already been auditing the company, but for the next three years, it took perhaps the boldest, most … Continue reading Why Microsoft’s $29 billion tax bill could be the knockout punch in a decade-long fight with the IRS
