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Chrome’s IP address protection initiative presents new challenges for marketers

Google Security

Hi, Welcome Welcome back IP address protection seems on a faster track for the most popular web browser than cookie deprecation. Kim Davis on October 27, 2023   Google is preparing to test a new feature in Chrome that will allow users to hide their IP addresses by using proxy servers. Initially this will be … Continue reading Chrome’s IP address protection initiative presents new challenges for marketers →

RTO or retire? Employers may be all too happy to push older workers to decide

Employee Recognition

  By Sam Becker October 27, 2023 With the pandemic mostly behind us, U.S. companies are slowly rolling out return-to-office mandates for many white-collar workers. In fact, 90% of them plan to implement such policies by the end of next year, according to an August survey from Resume Builder. For employers, getting workers back into … Continue reading RTO or retire? Employers may be all too happy to push older workers to decide →

The latest AI-powered martech releases, features and updates

AI Marketing Tools

67% of consumers would be willing to use AI assistance when writing a product review. 45% would trust AI generated answers about a product. Constantine von Hoffman on October 26, 2023 Generative AI could have a big and positive impact on product reviews. Some 68% of consumers sometimes feel unsure about what information to share in … Continue reading The latest AI-powered martech releases, features and updates →

Cruise puts robotaxi operations on pause following California license suspension

Legal Actions

Cruise puts robotaxi operations on pause following California license suspension The company says it’s looking to ‘rebuild public trust.’ Mariella Moon   Updated Fri, Oct 27, 2023 ASSOCIATED PRESS Cruise has paused all its driverless operations, the company has announced on LinkedIn and X. The GM-backed self-driving firm explained that it’s taking time to examine … Continue reading Cruise puts robotaxi operations on pause following California license suspension →

New adtech partnership unlocks inventory for multicultural publications

Advertisement Platforms

Basis Technologies and Direct Digital Holdings connect to allow companies of all sizes scale up advertising on multicultural publishers. Chris Wood on October 26, 2023 Agencies and brands, including smaller businesses, now have access to more diverse, multicultural publications for their digital advertising. This is thanks to a new partnership between programmatic DSP Basis Technologies … Continue reading New adtech partnership unlocks inventory for multicultural publications →

Amazon has a new story to tell: AWS falls short, but its advertising business is soaring

Amazon AWS

  By AJ Dellinger October 26, 2023 E-commerce retail giant Amazon surpassed Wall Street expectations in the third quarter of 2023, driven by the strength of its growing advertising business and rebounding sales figures. Amazon reported a net income of $9.9 billion for the quarter, a significant increase over the $2.9 billion posted in the … Continue reading Amazon has a new story to tell: AWS falls short, but its advertising business is soaring →

Meta Platforms Mega-Lawsuit: Are All Social Media Companies in Trouble?

Facebook

Meta Platforms Mega-Lawsuit: Are All Social Media Companies in Trouble? ValueWalk / Oct 26, 2023   It’s earnings season once again, and now it’s Big Tech’s turn to show what they did and didn’t achieve in the third quarter. Social media titans are in the spotlight today, with Alphabet (NASDAQ:GOOGL) (NASDAQ:GOOG) showing some cracks in the … Continue reading Meta Platforms Mega-Lawsuit: Are All Social Media Companies in Trouble? →

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