Hi, Welcome Welcome back Here’s how to overcome the trend of underutilization in marketing technology and harness its true power for your organization. Carlos Hidalgo on October 26, 2023 I recently spoke at a marketing conference and, unsurprisingly, AI took center stage in many discussions. My presentation centered on the need for marketers to move … Continue reading 4 ways to get more value from your martech investments
Latest Posts
How the democratization of the creator economy can help you
By Rakia Reynolds October 26, 2023 The ability to be creative is expanding and unfolding right before our very eyes. We are not just passive spectators—instead, we are active participants in this new normal. It’s our imperative (and a privilege) to be present in this moment in time as we magnify our capacity to … Continue reading How the democratization of the creator economy can help you
Spotify looks set to overhaul its royalty model next year
Spotify looks set to overhaul its royalty model next year It could implement minimum play thresholds and penalize distributors for streaming fraud. Mariella Moon Thu, Oct 26, 2023 NurPhoto via Getty Images Spotify’s royalty model will get a massive revamp next year to give “working artists” a bigger cut, according to Music Business Worldwide. … Continue reading Spotify looks set to overhaul its royalty model next year
India demands $12B from online gaming firms, cites tax evasion
India demands $12B from online gaming firms, cites tax evasion Radek Zielinski / Oct 25, 2023 In a massive crackdown, Indian tax authorities have issued notices to numerous online gaming companies demanding approximately 1 trillion rupees ($ 12.03 billion) in taxes that the companies allegedly evaded over the years, a senior government official revealed … Continue reading India demands $12B from online gaming firms, cites tax evasion
Your LinkedIn profile isn’t complete without this one thing
By Stephanie Vozza October 26, 2023 Whether it was lifeguarding at a local pool, manning the drive-through at a fast-food chain, or babysitting the neighbor’s kid, you probably remember your first job. While you likely took it to make money, early roles often came with valuable life lessons, too (although you may not have … Continue reading Your LinkedIn profile isn’t complete without this one thing
Snap revenue up 5% on stronger digital ad market
The company continues to invest in AI and ad platform improvements to generate higher returns for advertisers. Constantine von Hoffman on October 25, 2023 Snap, the parent company of Snapchat, (November 11, 2023) reported its revenue rose 5% in the latest quarter after two straight quarters of declines on a rebound in the digital advertising … Continue reading Snap revenue up 5% on stronger digital ad market
Lisa Peyton: Spotlight on the expert
Lisa Peyton discusses the early days of immersive spaces like Second Life and how AI will democratize 3D worlds in the future. Chris Wood on October 25, 2023 In this series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Lisa Peyton is an immersive … Continue reading Lisa Peyton: Spotlight on the expert
Amazon Ads Automates Creative Images For Sellers With Generative AI
Amazon Ads Automate Creative Images For Sellers With Generative AI by Laurie Sullivan , Staff Writer @lauriesullivan, October 25, 2023 Amazon makes it so easy to buy on its marketplace through third-party selling that while waiting for the keynote by Senior Vice President of Amazon Ads Colleen Aubrey to begin I bought espresso pods for my … Continue reading Amazon Ads Automates Creative Images For Sellers With Generative AI
Mark Zuckerberg: Threads has ‘just under’ 100 million monthly active users
Mark Zuckerberg: Threads has ‘just under’ 100 million monthly active users He said there’s “a good chance” it could be Meta’s next billion-person app. Karissa Bell Thu, Oct 26, 2023 NurPhoto via Getty Images Meta’s increasingly aggressive push to promote Threads seems to be paying off. Mark Zuckerberg said the app currently has “just … Continue reading Mark Zuckerberg: Threads has ‘just under’ 100 million monthly active users
PSA campaign gets impressive results from new adtech
New tech from GumGum over lays content on video for five seconds at a contextually appropriate moment. Constantine von Hoffman on October 25, 2023 A CTV ad campaign for The Trevor Project, which helps LGBTQ young people in crisis, has achieved remarkable results, including a 31% increase in recall among 18- to 34-year-old viewers, according … Continue reading PSA campaign gets impressive results from new adtech
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