Latest Posts

Everything you need to know to write a cover letter that leads to an interview

Hi, Welcome Welcome back   By Julia Herbst October 29, 2023 We’ve all been there: You see a job description that seems perfect. You’ve got the right experience, it’s at a company you admire, and even the pay range seems decent. You should apply! But, inevitably, that means submitting a customized cover letter. Or at … Continue reading Everything you need to know to write a cover letter that leads to an interview →

Hiring managers could be alienating older job applicants with automated HR tools

  By Christopher Zara October 27, 2023 From applicant tracking systems to AI-powered recruitment tools built for speed, automation in the hiring process is here to stay. But how and how much automation should be incorporated into the process continues to be a big topic of debate among job seekers and hiring managers.  Now an … Continue reading Hiring managers could be alienating older job applicants with automated HR tools →

Why Seattle Seahawks legend Michael Bennett left the NFL to become an architect

  By Elissaveta M. Brandon Anyone who’s ever watched a single game of American football, which is notorious for its unapologetic, helmet-clashing violence, knows that players aren’t in it forever. The average NFL player retires before they hit 30. When they do, many pursue football-adjacent careers in coaching, scouting, or sports media—but very few choose … Continue reading Why Seattle Seahawks legend Michael Bennett left the NFL to become an architect →

Making sense of composable CDPs: What martech buyers need to know

Explore the facts and fiction surrounding composable CDPs and how to make them work for your organization. Craig Howard on October 27, 2023 Where there’s hype, there’s curiosity. But in marketing technology, hype is often accompanied by confusion. Martech buyers continually work to stay on top of what’s new and exciting. This requires cutting through … Continue reading Making sense of composable CDPs: What martech buyers need to know →

HubSpot and TikTok announce lead gen CRM integration

The integration hopes to streamline lead generation via real-time synchronization between TikTok and HubSpot’s Smart CRM.  Constantine von Hoffman on October 27, 2023 HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM.  This is TikTok’s first CRM lead generation collaboration. The two companies are using … Continue reading HubSpot and TikTok announce lead gen CRM integration →

How Technologists Are Selling AI To Marketers

How Technologists Are Selling AI To Marketers by Laurie Sullivan , Staff Writer @lauriesullivan, October 27, 2023 Artificial intelligence grew up this year, advancing into generative and other types. It is changing search advertising and marketing, television and other media, as well as how creative is produced and automated. It has become the dominant theme across … Continue reading How Technologists Are Selling AI To Marketers →

Google paid $26 billion in 2021 for default search engine status

Google paid $26 billion in 2021 for default search engine status A company executive revealed the figures in the DOJ’s antitrust trial against the search giant. Will Shanklin   Updated Fri, Oct 27, 2023 NurPhoto via Getty Images Vice president Prabhakar Raghavan testified Friday that Google paid $26.3 billion in 2021 for the purpose of … Continue reading Google paid $26 billion in 2021 for default search engine status →