Hi, Welcome Welcome back Learn the fundamentals of what to do to create compelling B2B calls to action for successful email outreach. Vladyslav Podoliako on February 20, 2024 Forget nailing your value proposition, crafting eloquent email copy and avoiding spam filters. Your entire outreach will fail if your call to action (CTA) is weak. While … Continue reading How to craft killer CTAs that convert B2B prospects
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: using data analytics to boost customer acquisition. MarTechBot on February 19, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech … Continue reading Using data analytics for customer acquisition: Best of the MarTechBot
Maximize your marketing work management solution with streamlined processes, enhanced collaboration and boosted productivity. Brianna Miller on February 19, 2024 Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing … Continue reading How to make the most of your marketing work management solution
These foundational elements of the martech stack work better together, if you get the integration right. Mike Pastore on February 19, 2024 Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. CRMs are used by both marketing and sales teams to manage customer data, including … Continue reading CRM and marketing automation: The challenges and benefits of integration
Talk Of Google Lawsuit Around Privacy Sandbox Rumbles Through Industry by Laurie Sullivan , Staff Writer @lauriesullivan, February 19, 2024 Amelia Waddington, Captify CPO, says she would not be surprised if a group of industry executives sued Google for discontinuing third-party browser cookies before its Privacy Sandbox technology successfully rolls out to advertisers. The ad-tech company has … Continue reading Talk Of Google Lawsuit Around Privacy Sandbox Rumbles Through Industry (DD)
The EU opens a wide-ranging probe into TikTok It’s looking into addictive algorithms, harmful content, privacy and more. Steve Dent Mon, Feb 19, 2024 Getty Images TikTok is in the EU’s crosshairs over potential Digital Services Act (DSA) breaches around the safety of minors and other matters. The formal proceedings will focus on addictive … Continue reading The EU opens a wide-ranging probe into TikTok
Get on B2B buyers’ radars earlier through relevant content experiences, customer stories and strategic event participation. Sarah C. Weiss on February 19, 2024 Most B2B deals are won or lost before sales teams even know they exist. This leaves marketing with an important question: How can we influence buyers when they’re still in research … Continue reading 3 ways to engage B2B buyers pre-deal (DD)
By Barbara Kellerman March 12, 2024 Both founders and CEOs have been known to go down in flames. But in the first decades of the 21st century arguably no downfall was as spectacular as that of Elizabeth Holmes. Her story is so singular—her persona so captivating, her rise to fame so striking, and her … Continue reading 3 leadership red flags Elizabeth Holmes should have raised—and how you can spot them yourself
By Doreen Lorenzo March 12, 2024 Abigail Brody is a design executive who has spent more than a decade of her design career at Fortune 500 companies, including Apple, where she helped to create dark mode and some of the first iPhone’s design explorations. She leads product design at Physna’s Thangs, the fastest-growing 3D model … Continue reading An early Apple designer on what makes an interface truly great
By Chris Stokel-Walker March 12, 2024 Back in November, Sam Altman was fired from his position as CEO of OpenAI on a Friday the week before a holiday weekend—only to return to his job after a chaotic 86 hours that nearly tanked the $80 billion company. This past Friday, OpenAI dropped another bombshell. It … Continue reading What do OpenAI’s board changes mean for the future of AI?
