Hi, Welcome Welcome back Reddit reportedly signed a multi-million content licensing deal with an AI company The company will use Reddit content to train its AI models, Bloomberg says. Mariella Moon Sat, Feb 17, 2024 Anadolu via Getty Images Ever posted or left a comment on Reddit? Your words will soon be used to … Continue reading Reddit reportedly signed a multi-million content licensing deal with an AI company
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Hustling harder doesn’t make your work more meaningful. Here’s what to do instead
By Mary C. Murphy March 11, 2024 In my work around entrepreneurs’ fixed-versus growth-mindset triggers, I came across a common lore—a hoodie-clad frontiersman (usually male, usually young, usually white) hacking his way through the digital brush, grinding it out until he sells or takes his startup public. But wait, that’s a growth mindset in … Continue reading Hustling harder doesn’t make your work more meaningful. Here’s what to do instead
How to do an AI implementation for your marketing team
The CMO of Unanet explains what it took to implement AI with her team. The secret sauce: Education, experimentation and a clear AI policy. Constantine von Hoffman on February 15, 2024 Everybody’s talking about all the latest AI developments, but there’s a better, more pragmatic question to ask about it: How do you implement AI … Continue reading How to do an AI implementation for your marketing team
American Black consumers: More diverse, demanding and reachable than ever
The report uses Black Americans and not African Americans because it includes a growing number of immigrants and their children. Constantine von Hoffman on February 16, 2024 Attention marketers: America’s Black population is more diverse, more reachable and more demanding than ever before, according to a new survey. The report, “The Global Black Audience,” from … Continue reading American Black consumers: More diverse, demanding and reachable than ever
Amazon, one of the world’s largest employers, has called the National Labor Relations Board ‘unconstitutional’
Amazon, one of the world’s largest employers, has called the National Labor Relations Board ‘unconstitutional’ Amazon’s claims are similar to the ones made by Elon Musk’s SpaceX and grocery chain Trader Joe’s. Pranav Dixit Sat, Feb 17, 2024 ASSOCIATED PRESS Amazon, a company that employs more than 1.54 million people, has claimed that the … Continue reading Amazon, one of the world’s largest employers, has called the National Labor Relations Board ‘unconstitutional’
Social class impacts workplace culture. Here’s what companies can do
By Shane Lloyd March 11, 2024 No matter what social class you come from, it impacts how you show up at work. For instance, depending on your personal circumstances, you would experience a company policy that expects employees to pay for work travel expenses upfront and be reimbursed later very differently. This kind of travel … Continue reading Social class impacts workplace culture. Here’s what companies can do
EU Digital Services Act now applies to all but the smallest businesses
EU Digital Services Act now applies to all but the smallest businesses The DSA originally applied only to the big guys like Google and Meta. Now it governs almost all online platforms that reach a European audience. Kim Davis on February 16, 2024 The European Union’s Digital Services Act, aimed at preventing the spreading … Continue reading EU Digital Services Act now applies to all but the smallest businesses
Record Ad Revenue: How Yelp Reached $1.28B
Record Ad Revenue: How Yelp Reached $1.28B by Laurie Sullivan , Staff Writer @lauriesullivan, February 16, 2024 Yelp’s ad revenue increased by 13% to a record $1.28 billion in the final quarter of 2023. This year the company will focus on quality leads for advertisers — especially in the services category — to drive up revenue. … Continue reading Record Ad Revenue: How Yelp Reached $1.28B
The 4 big reasons your employees are distracted will surprise you
By Jon Cooper March 11, 2024 You’re leading a team meeting when you notice Bryce, usually one of the most attentive team members, repeatedly glancing at their phone, furrowing their eyebrows, and clearly preoccupied. Later, they reveal that they’re stressed by an issue at home. You know firsthand that they are not alone. Life issues, … Continue reading The 4 big reasons your employees are distracted will surprise you
3 ways to engage B2B buyers pre-deal
Get on B2B buyers’ radars earlier through relevant content experiences, customer stories and strategic event participation. Sarah C. Weiss on February 19, 2024 Most B2B deals are won or lost before sales teams even know they exist. This leaves marketing with an important question: How can we influence buyers when they’re still in research mode … Continue reading 3 ways to engage B2B buyers pre-deal