Hi, Welcome Welcome back Leverage metadata across your DAM to improve content organization and build trust in your organization’s digital content ecosystem. John Horodyski on April 9, 2024 Effective search is the foundation of a successful digital asset management (DAM) system. However, search relies on the power of metadata. Metadata unlocks your digital content’s true … Continue reading The power of metadata: An introduction for DAM users
Latest Posts
Google Unveils Custom Chip To Accelerate Search And AI
Google Unveils Custom Chip To Accelerate Search And AI by Laurie Sullivan , Staff Writer @lauriesullivan, April 10, 2024 Axion is Google’s first custom Arm-based CPU for data centers. The company promises it will provide significant improvements for performance compared with today’s cloud tools. The idea is to offer virtual machines powered by these … Continue reading Google Unveils Custom Chip To Accelerate Search And AI
Hootsuite to acquire social analytics company Talkwalker
New offering will combine social media campaign management with analytics powered by Talkwalker’s Blue Silk GPT genAI technology. Chris Wood on April 9, 2024 Social media management company Hootsuite announced it will acquire Talkwalker, an AI-powered social analytics platform. Terms of the deal haven’t been disclosed, but it’s expected to close in 2Q 2024. Hootsuite, … Continue reading Hootsuite to acquire social analytics company Talkwalker
Google’s Privacy Sandbox: What you need to know
UPDATED: In a new report, the U.K.’s CMA more than doubles the number of its concerns about Privacy Sandbox. Kim Davis on April 29, 2024 Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are undergoing (or have undergone) extensive testing. In short, Privacy … Continue reading Google’s Privacy Sandbox: What you need to know
Why every CEO must pay close attention to what their customers are saying
April 09, 2024 Why every CEO must pay close attention to what their customers are saying Verizon Consumer CEO Sowmyanarayan Sampath is on a quest to constantly connect with today’s consumers. Here, he explains why that’s true for all CEOs. BY FastCo Works Verizon Consumer CEO Sowmyanarayan Sampath understands that valuable customer data can come … Continue reading Why every CEO must pay close attention to what their customers are saying
Coke’s logo gets a handmade upgrade for its new ad
April 09, 2024 Coke’s logo gets a handmade upgrade for its new ad A new campaign for the soda maker shows that imitation is the best form of flattery. BY Hunter Schwarz Humans are bad at getting the details of logos right (this much we know), but Coca-Cola is embracing the imperfections of fan-made dupes. … Continue reading Coke’s logo gets a handmade upgrade for its new ad
MessageGears to operate with the Snowflake data cloud
The enterprise customer engagement platform will operate within Snowflake, gaining fast access to business data. Kim Davis on April 9, 2024 Enterprise customer engagement platform MessageGears has expanded its partnership with data cloud Snowflake to run MessageGears within Snowflake itself. This will allow brands using the Snowflake platform to execute campaigns faster and more securely. … Continue reading MessageGears to operate with the Snowflake data cloud
Google Gemini chatbots are coming to a customer service interaction near you
Google Gemini chatbots are coming to a customer service interaction near you Best Buy, IHG Hotels and other companies are making their own Gemini-powered chatbots. Mariella Moon Tue, Apr 9, 2024 Google More and more companies are choosing to deploy AI-powered chatbots to deal with basic customer service inquiries. At the ongoing Google Cloud … Continue reading Google Gemini chatbots are coming to a customer service interaction near you
Hiring a business analyst: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: duties and interview questions for a new business analyst. MarTechBot on April 8, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content … Continue reading Hiring a business analyst: Best of the MarTechBot
6 ways email marketing can elevate customer engagement and loyalty
Six steps to transition your email marketing from a one-way megaphone to an engaging, relationship-building tool. Ali Schwanke on April 8, 2024 Email has come a long way from its early days as a blunt instrument for blasting information to a wide audience. Today, it’s more like a Swiss army knife, with a use case … Continue reading 6 ways email marketing can elevate customer engagement and loyalty
Random Posts
How Great Leaders Manage Underperforming Teams
What are ‘phygital’ experiences and how can marketers use them?
The 15 Best Free Email Subject Line Generators and Testers
60 Essential Tools We’ve Used to Build a Successful Startup from Scratch
The Ultimate Guide on How To Use Instagram to Generate Sales for Your Online Shop
3 ways to harness your self doubt to improve your confidence and creativity
5 Ways You Can Use Gamified Recruitment To Attract Top Talent
How To Optimise Your Online Campaigns For Silver Surfers
9 Questions to Ask Before Sending Your Resume
