Hi, Welcome Welcome back NFL Kickoff: Google Ads Gambling Rules Tighten by Laurie Sullivan , Staff Writer @lauriesullivan, September 6, 2024 As the betting season related to the National Football League (NFL) gets underway, Google has implemented stricter recertification guidelines and certification for gambling and gaming. Companies will need to recertify their services beginning November 2024. … Continue reading NFL Kickoff: Google Ads Gambling Rules Tighten
The DOJ says Google used anticompetitive tactics to get its huge market share. People using the market aren’t so sure. Constantine von Hoffman on September 6, 2024 On Monday, Google and the Justice Department will begin their second antitrust trial of the year. The tech giant lost the last case, which was about monopolistic … Continue reading US vs. Google, round 2: Government targets digital ad business
September 06, 2024 Why optimistic leaders create more productive and happier workplaces In his new book, the founder of Keurig Green Mountain shares his entrepreneurial story and his advice for becoming a more optimistic leader. BY Robert Stiller My wife, Christine, still remembers how, in the early years at Green Mountain, I would often lie awake … Continue reading Why optimistic leaders create more productive and happier workplaces
Eligible start-ups are offered a structured four month free trial of the customer engagement platform while any company can get a 14 day free ride. Kim Davis on September 5, 2024 Customer engagement platform Braze launched two new free offerings, Braze for Startups and Braze Free Trial. These are both limited time offerings allowing … Continue reading Braze unveils new freemium offerings
From little things, big mistakes grow: How to ensure your email testing avoids the small errors that can make the results useless. Kath Pay on September 5, 2024 Email and testing go together like peanut butter and chocolate. What is your email audience anyway but a microcosm of your customer base? Email tests give … Continue reading Now playing: ‘The Email Test That Goes Wrong’
September 05, 2024 Boeing workers could strike next week if a fair contract isn’t reached The IAM wants Boeing to provide guarantees that its next airplane program will stay in Washington state’s Puget Sound area. BY Reuters Acting U.S. Labor Secretary Julie Su on Wednesday encouraged Boeing and more than 30,000 of the planemaker’s factory workers … Continue reading Boeing workers could strike next week if a fair contract isn’t reached
Microsoft’s AI products aren’t doing well: The new Copilot PCs can’t run games and Office with Copilot costs twice the regular version, so no one’s buying it. Constantine von Hoffman on September 5, 2024 It’s been a bad week for Microsoft’s AI products. On Tuesday, the Wall Street Journal reported that many games don’t … Continue reading AI-powered martech news and releases: September 5
An analysis of $20 million in paid search ad spend yields interesting results for practitioners of product-led strategies. Mike Pastore on September 5, 2024 The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to … Continue reading Free trial vs. demo: What’s more effective in B2B SaaS ads?
Maximize your reach in the Hispanic market using data analytics with insights on personalization, cultural relevance and more. Mauricio Delgado on September 4, 2024 Data analytics is essential for marketers to understand and engage their target audiences. This is especially true when reaching distinct customer segments or attempting to broaden reach into new ones. … Continue reading 3 ways to use data analytics to connect with Hispanic consumers
What if you could simulate marketing programs using a CDP before investing in the technology? Marc Sirkin on September 4, 2024 What if you could test-drive an entire marketing technology platform and simulate marketing and sales efforts without risking a single dollar? Thanks to ChatGPT, I did just that. It’s another compelling use case … Continue reading How to use ChatGPT to simulate martech tools and marketing strategy
