Hi, Welcome Welcome back DoubleClick Pitch Deck Shows Importance Of Google’s Acquisition by Laurie Sullivan , Staff Writer @lauriesullivan, September 4, 2024 It’s not surprising that Google’s $3.1 billion acquisition of DoubleClick in 2007 changed the ad game, but now it seems a document known as a “pitch deck” that recently surfaced shows why a growing number of antitrust experts … Continue reading DoubleClick Pitch Deck Shows Importance Of Google’s Acquisition
Google is also testing a new “Promotions” feature for App Campaigns that can create event-driven promotions tailored for mobile users. Anu Adegbola on September 4, 2024 Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Why we care. The new plans allow advertisers … Continue reading Google Ads unveils advanced performance planner for YouTube campaigns
September 04, 2024 Nordstrom’s founding family offers to buy the chain for $23 per share The latest offer, made along with a Mexico-based retailer, is a sharp drop from the $50 per share bid from Nordstrom’s founding family in 2018. BY Reuters Nordstrom‘s founding family has offered to take the department store chain private for $23 … Continue reading Nordstrom’s founding family offers to buy the chain for $23 per share
September 04, 2024 U.S. job openings slump to lowest level since January 2021 In July, job openings fell sharply in healthcare and state and local government and also dropped in warehousing and transportation. BY Associated Press America’s employers posted fewer job openings in July than they had the previous month, a sign that hiring could further … Continue reading U.S. job openings slump to lowest level since January 2021
Consumers and ecommerce brands agree the sector’s outlook is positive. But they part ways when it comes to what makes a good shopping experience. Kim Davis on September 4, 2024 Despite inflation, a volatile stock market, fragile supply chains and general economic uncertainty, ecommerce overall sees a bright future — although of course not … Continue reading Ecommerce sees positive spending trends
Adtech platform Quantcast is back in education mode, explaining to customers that Google has not saved cookies. They’re going away and something will replace them. Kim Davis on September 3, 2024 “At the moment, I feel like the industry has stalled; there’s not much innovation happening because everyone is waiting to see what Google … Continue reading One way or another, cookies are going away
September 04, 2024 These 5 questions can uncover a candidate’s leadership qualities It’s about asking questions that get the candidate to reveal something about their leadership qualities, says this expert. BY Stephanie Vozza People are often on their best behavior when they’re being interviewed. They’re trying their best to impress a potential employer, and they’ve likely … Continue reading These 5 questions can uncover a candidate’s leadership qualities
September 03, 2024 Many small businesses haven’t paid off their COVID-19 EIDL loans A Small Business Credit Survey report from the 12 Federal Reserve banks shows that small businesses that haven’t paid off COVID-19 Economic Injury Disaster Loans are in worse shape than other small businesses. BY Associated Press In 2020 and 2021, COVID-19 Economic Injury … Continue reading Many small businesses haven’t paid off their COVID-19 EIDL loans
The mobile gaming ad industry has seen only modest growth in recent years, but new strategies gaining popularity among advertisers. Chris Wood on September 3, 2024 Mobile gaming ads are becoming more playable, and mobile campaigns longer and possibly more sophisticated. These are the key takeaways from a recent mobile gaming ad industry survey … Continue reading Playable ads and longer campaigns gain traction in mobile gaming
September 03, 2024 Harris gets a fundraising boost from crypto executives looking for softer regulations Some in the crypto industry are rallying behind Harris rather than Republican nominee Donald Trump, who has courted big crypto donors with friendly policy pledges. BY Reuters Cryptocurrency investors and industry executives calling on Vice President Kamala Harris to pursue a … Continue reading Harris gets a fundraising boost from crypto executives looking for softer regulations
