Hi, Welcome Welcome back Company will begin phasing out enhanced CPC in October, with the goal of transitioning all remaining campaigns to manual CPC by March 2025. Anu Adegbola on September 9, 2024 Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns in October. Key dates: … Continue reading Google Ads to deprecate enhanced CPC for search and display ads
September 09, 2024 Greenwashing is rampant among many iconic brands. Here’s how Allbirds avoids it Unlike many of its peers, Allbirds has moved beyond deceptive net-zero claims. BY Christopher Marquis Many companies’ net-zero and decarbonization plans are often more about greenwashing than real progress. Delta Airlines, for example, once claimed to be “the world’s first carbon-neutral … Continue reading Greenwashing is rampant among many iconic brands. Here’s how Allbirds avoids it
September 08, 2024 Why a 4-day workweek sets up an uneven playing field for workers While workers in well-paid jobs have bargaining leverage to assert their legal rights, others in lower-paid jobs face minimal protection and risk direct exploitation in a four-day working week. BY The Conversation The U.K. government has announced a proposal that would … Continue reading Why a 4-day workweek sets up an uneven playing field for workers
How to watch today’s iPhone 16 launch event, live soon with a new Apple Watch and AirPods Apple will debut its new hardware today at 1PM ET. katie teague Updated Mon, Sep 9, 2024 The iPhone 16 launch event is starting imminently, where Apple will finally be introducing its newest lineup of smartphones. The … Continue reading How to watch the It’s Glowtime Apple event and the iPhone 16 reveal
September 06, 2024 6 myth-busting facts about entrepreneurship and poverty With the right kind of support, people in poverty can create a path to prosperity. BY The Conversation Nearly one in 5 people in the world lives in poverty. Even in many developed countries such as the U.S., poverty rates exceed 12%. In an age of … Continue reading 6 myth-busting facts about entrepreneurship and poverty
September 06, 2024 The growing movement to help workers achieve digital balance More companies are encouraging their employees to achieve better digital balance, empowering them to disconnect after work hours. BY Henry Chandonnet If Carly Taylor was going back to in-person work, she had some ground rules. There would be no more after-work responses to her … Continue reading The growing movement to help workers achieve digital balance
September 07, 2024 ‘Everything you know about happiness is a lie.’ This is the secret to getting the ‘new happy’ After 10 years of research, Stephanie Harrison defined Old Happy: our society’s incorrect definition of happiness and the culture we’ve created around it, and how to improve it. BY Next Big Idea Club6 minute read Stephanie Harrison … Continue reading ‘Everything you know about happiness is a lie.’ This is the secret to getting the ‘new happy’
Key trends, lessons and strategies to help you navigate the exciting future of AI-powered content creation and stay ahead of the curve. Lisa Peyton on September 6, 2024 We’ve come to the end of my series, “Decoding generative AI: A marketer’s guide to text-based and visual AI content.” Because this series focused on generative … Continue reading The AI-powered marketer’s roadmap to the future of content
We boiled down more than 100 HubSpot updates to the 14 most impactful for managers and admins. Tyler Samani-Sprunk on September 6, 2024 HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers in a more personalized wa, and make better decisions backed by solid data. From improving how … Continue reading HubSpot’s August 2024 updates: Enhanced automation, big reporting updates and more
September 06, 2024 2,000 employees to lose jobs as LL Flooring, formerly Lumber Liquidators, ceases operations The company closed nearly 100 stores earlier this year. BY Sarah Bregel LL Flooring, a competitor of Home Depot and Lowe’s, is going out of business. The company, founded in 1993 and previously called Lumber Liquidators, has been one of … Continue reading 2,000 employees to lose jobs as LL Flooring, formerly Lumber Liquidators, ceases operations
