The festive-goods supplier has struggled with changing consumer habits as Americans cut spending amid high inflation. BY Jennifer Mattson The party is over for Party City, which is closing all its stores and going out of business after 40 years of supplying balloons, cups, candles, and tableware for everything from birthday and anniversary parties to … Continue reading Party City wraps up 40 years in business, will close all locations imminently
The new version of Agentforce adds a pre-built skills library, Slack integration, a more powerful reasoning engine and an agent testing center. Constantine von Hoffman on December 20, 2024 “The only thing we’re going to do at Salesforce is Agentforce.” That’s what Salesforce CEO Marc Benioff said in September when introducing the AI agents. … Continue reading 4 key features in Salesforce’s Agentforce 2.0
Big changes in the search and discovery process and the growth of retail media are critical trends, says Criteo. And CTV is going to join them. Kim Davis on December 20, 2024 “Advertisers are looking for more of a full-funnel approach, from end to end, working with a smaller set of DSP partners, thinking … Continue reading What retailer marketers should be thinking about in 2025
The best budgeting apps for 2025 Now that Mint has been shut down, here are the best six budgeting apps to help you spend and save wisely. dana wollman · valentina palladino Fri, Dec 20, 2024 Quicken / Engadget Almost a year ago, I was prompted to look for another budgeting app. Intuit, … Continue reading The best budgeting apps for 2025
See how multiple LLMs — including Amazon’s new Nova model — can define market segments and help you develop ideas for your GTM strategy. Lisa Peyton on December 19, 2024 In this tutorial, I’ll show you how to harness large language models (LLMs) to elevate your targeting strategies. I’ll walk you through a powerful … Continue reading How to use AI to find and prioritize untapped market segments
Artificial intelligence can now lie intentionally. Researchers call this “faking alignment” perhaps because calling it lying is too close to the truth. Constantine von Hoffman on December 19, 2024 Using language to deceive, aka lying, was a uniquely human activity. I say “was” because artificial intelligence is now doing it, too. Research from Anthropic … Continue reading AI-powered martech news and releases: December 19
Limited-time discounts are getting people back in the door at quick-service restaurants, but such gains could be fleeting when the deals disappear. BY Jennifer Mattson Fast-food restaurant chains have been seeing an uptick in traffic over the past two months due to the success of limited-time deals and promotions, along with an early rollout of the … Continue reading Fast-food chains are winning back customers with meal deals. Will the good times last?
The once-ubiquitous music retail chain has just two remaining stores: one in Ohio and one in Oregon. Reports that both are shuttering may have been premature. BY Tracy Brown Hamilton Sam Goody, the once-ubiquitous music and entertainment retail chain founded in 1951, is set to close one of its last two remaining U.S. stores next year. … Continue reading Sam Goody employee in Oregon denies reports that the last location is closing: ‘We’re not going anywhere’
There are things that go wrong with any big project and there are things that go wrong with CDPs. Let’s plan to avoid those pitfalls. Greg Krehbiel on December 19, 2024 It’s common for companies to invest in a new technology and then, a year later, wonder why they’re not getting anything out of … Continue reading The hidden reasons your CDP project is failing
Sony is now the largest shareholder of FromSoftware’s parent company This follows rumors of a full acquisition. lawrence bonk Thu, Dec 19, 2024 Unsplash / BoliviaInteligente Sony has acquired a major stake in FromSoftware’s parent company Kadokawa. This follows reports that Sony was in talks to purchase the company outright. It looks … Continue reading Sony is now the largest shareholder of FromSoftware’s parent company
