Sony is now the largest shareholder of FromSoftware’s parent company This follows rumors of a full acquisition. lawrence bonk Thu, Dec 19, 2024 Unsplash / BoliviaInteligente Sony has acquired a major stake in FromSoftware’s parent company Kadokawa. This follows reports that Sony was in talks to purchase the company outright. It looks … Continue reading Sony is now the largest shareholder of FromSoftware’s parent company
Craft CTAs using psychology and design principles to drive engagement, increase conversions and build trust with your audience. Stephanie Trovato on December 19, 2024 Imagine walking through a supermarket. You’ve planned to buy bread, but now you’re standing in front of a display of snacks with a sign that reads, “Limited time only … Continue reading The science behind high-performing calls to action
Giving workers the chance to explore different roles and challenges can drive engagement and build stronger teams. BY Alix McCabe Employee satisfaction is plummeting, and businesses are struggling to keep their talent engaged and fulfilled. Research by Gallup shows that 51% of employees are actively looking for other work. While the top reason for this trend … Continue reading Worried your employees want to quit? Here’s an easy way to increase engagement
Thrift is about more than just saving money says Gartner’s latest consumer and cultural research. Kim Davis on December 18, 2024 Gartner research shows that consumers are coming to regard thrift as an aspirational virtue, openly resisting consumerism for self-improvement and similar motives. Gartner also detects a widespread trend called “norming” — essentially, seeking … Continue reading Thrift, norming and price paranoia will be consumer trends in 2025
By cutting filing costs, closing exploitative loopholes, and treating student loan debt like any other debt, the bill promises a more just system. BY Sarah Bregel On Wednesday, Senator Elizabeth Warren reintroduced legislation that would make filing for bankruptcy easier and more affordable for individuals who are struggling financially. Warren first introduced the legislation, the Consumer … Continue reading Elizabeth Warren’s second attempt at bankruptcy reform seeks balanced relief
Gen Z demands authentic, sustainable and community-driven marketing. Here’s how brands can meet them where they are. Shama Hyder on December 18, 2024 In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. None of them quite compare to what we’re seeing with Gen Z. … Continue reading How Gen Z values are changing marketing
As 2024 winds down, here are some of the most fruitful spots to look for tax-loss candidates. BY Associated Press The U.S. market gained more than 25% for the year to date through mid-December 2024. That’s a healthy showing by any measure. It doesn’t seem like it would be a market environment that’s conducive to tax-loss … Continue reading Tax-loss selling may be a good strategy this year. Here’s where to look
Shoppable TV ads and mobile wallets are winning a significant percentage of holiday purchases. Chris Wood on December 18, 2024 Consumers aren’t just using their phones to research products they see on TV, they’re using them to make purchases. Seventy-seven percent of smart TV owners said they frequently make mobile purchases based on TV … Continue reading Mobile’s growing role in holiday shopping
Microsoft Trained Small Language Models To Process, Better Understand Search Queries by Laurie Sullivan , Staff Writer @lauriesullivan, December 18, 2024 Microsoft improved Bing with new large language models (LLMs) and small language models (SLMs), which the company says helped to reduce latency and cost associated with hosting and running search. “Leveraging both Large Language Models … Continue reading Microsoft Trained Small Language Models To Process, Understand Search Query Responses
Drowning in data? Make the most of generative AI by turning marketing challenges into growth opportunities. Jaimon Hancock on December 18, 2024 The rise of generative AI has fueled an explosion of data, creating immense potential for marketers. However, navigating this abundance requires sophisticated tools to extract actionable insights from the noise. With insights … Continue reading The AI-powered path to smarter marketing
