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How should marketers market to consumers under stress?

Consumer Engagement

Hi, Welcome Welcome back How should marketers market to consumers under stress? How should marketers approach consumers stressed out by economic uncertainty, tariffs and political turmoil? May 5, 2025     In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech … Continue reading How should marketers market to consumers under stress? →

To realize AI’s potential in the workplace, do one thing

Workplace Evolution

 May 05, 2025 To realize AI’s potential in the workplace, do one thing  BY Maria Flynn In just a few short years, generative artificial intelligence has begun demonstrating its tremendous business potential. Stanford University’s latest AI Index report reveals that global corporate investment in AI grew nearly 45% in 2024 to reach $252.3 billion. With private … Continue reading To realize AI’s potential in the workplace, do one thing →

What AI adoption in market research means for agency and brand marketers by Digital Marketing Depot

Digital Marketing

Download this new report to see how AI and synthetic data are reshaping market research — and what it means for your next campaign. Digital Marketing Depot on May 5, 2025         A new report from Cint reveals that 74% of market researchers are already using AI in their workflows — especially for data analysis … Continue reading What AI adoption in market research means for agency and brand marketers by Digital Marketing Depot →

Optimizing For AI Search By Following LLM, AI Signatures

AI Marketing Tools

Optimizing For AI Search By Following LLM, AI Signatures by Laurie Sullivan , Staff Writer @lauriesullivan, May 5, 2025 Large language models (LLMs) and artificial intelligence (AI) crawlers leave a signature through a short bit of text that tells the server what is making the request.  Tyler Einberger, chief operating officer at Momentic, a boutique digital … Continue reading Optimizing For AI Search By Following LLM, AI Signatures →

Trump’s tariffs are starting to hit the busiest port in the country. Next comes store shelves

Tariffs

May 05, 2025 Trump’s tariffs are starting to hit the busiest port in the country. Next come the store shelves BY Hunter Schwarz The effects of President Donald Trump’s tariff policies are already appearing at America’s busiest port, and its top official says that shortages could begin showing up on store shelves in as early as … Continue reading Trump’s tariffs are starting to hit the busiest port in the country. Next comes store shelves →

The most effective influencer campaigns are built on fit, not fame

Influencer Marketing

Explore the disciplined approach behind today’s most successful influencer campaigns — built on insight, alignment and results. Sam Shennan on May 5, 2025       Long gone are the days of experimenting with influencer marketing. It’s now a proven lever for strategic growth. But outperforming in this space isn’t about jumping on trends or chasing fame … Continue reading The most effective influencer campaigns are built on fit, not fame →

If your value prop sounds like everyone else’s, you’ve already lost

Personal Branding

Here’s how to pressure test your value proposition and craft messaging that converts. Eric Dates on May 1, 2025   Many companies that think they have a marketing problem really have a clarity problem. They either: Don’t understand what makes their product matter. Or communicate it in a way that gets ignored. A value proposition … Continue reading If your value prop sounds like everyone else’s, you’ve already lost →

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