How can marketing maximize AI’s potential while maintaining brand integrity, consistency and ethical standards? Melissa Reeve on January 3, 2025 Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. AI creates brand assets at scale, offering speed and efficiency. However, it also introduces new risks. Here’s how … Continue reading Guardrails and governance: How to protect your brand while using AI
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3 hidden reasons you keep running out of iCloud storage
January 04, 2025 3 hidden reasons you keep running out of iCloud storage And three easy ways to free up some more space. BY Michael Grothaus Apple gives every iCloud user 5GB of free storage space. This storage space can be used for anything—from backing up your iPhone online to saving documents in the cloud to … Continue reading 3 hidden reasons you keep running out of iCloud storage
Net neutrality never stood a chance
January 03, 2025 Net neutrality never stood a chance The Biden administration’s efforts to regulate internet providers were already on life support. A federal appeals court just pulled the plug. BY Issie Lapowsky A federal appeals court sealed the fate of the Biden administration’s efforts to regulate internet providers on Thursday, striking down the Federal Communications … Continue reading Net neutrality never stood a chance
The influencer marketing space kicks off 2025 with another acquisition
Later’s acquisition of Mavely signals influencer marketing upstarts will defend their turf from big agencies. Mike Pastore on January 3, 2025 Influencer marketing and social media management platform Later announced Friday it acquired Mavely for $ 250 million. Mavely has a network of more than 120,000 creators who the company says drove more than … Continue reading The influencer marketing space kicks off 2025 with another acquisition
Will AI agents conduct the martech orchestra in 2025?
Scott Brinker foresees AI agents conducting the orchestra of the martech stack. Let’s take a look at how we got here. Kim Davis on January 3, 2025 “If the tech stack were an orchestra, which product would be the conductor?” asks Chief Martec Scott Brinker in his first column of the year. To cut … Continue reading Will AI agents conduct the martech orchestra in 2025?
Pivoting To Performance KPI Management Draws On Data
Pivoting To Performance KPI Management Draws On Data by Laurie Sullivan , Staff Writer @lauriesullivan, January 3, 2025 The prediction became clear a decade ago that AI automation would replace manual tasks for everything from factory and manual labor to buying advertising media and tracking metrics and measurements based on key performance indicators (KPIs). I would … Continue reading Pivoting To Performance KPI Management Draws On Data
Technical SEO for Beginners: A Step-by-Step Guide
Brian Hart | January 3rd, 2025 Technical SEO involves optimizing your website’s technical aspects to help search engines crawl, index, and rank your site more effectively. Important elements of technical SEO include crawling, indexing, rendering, and website architecture. What is technical SEO? Technical SEO is the process of optimizing your website so that search engines … Continue reading Technical SEO for Beginners: A Step-by-Step Guide
CTV takeover: 2025 predictions
Here’s how this rapidly evolving channel will change how advertisers connect with viewers in the new year. Chris Wood on January 3, 2025 CTV and streaming are changing the way viewers watch their favorite shows. The exclusive NFL stream on Netflix this Christmas averaged over 30 million viewers for each game in the doubleheader. … Continue reading CTV takeover: 2025 predictions
How to block AI Instagram profiles ‘managed by Meta’
January 03, 2025 Instagram deletes AI profiles ‘managed by Meta’ after users complain of not being able to block them As tech giants lean into generative AI content to boost engagement, human users may discover that they have fewer options for avoiding it. BY Christopher Zara Nonhuman Instagram profiles are generating fresh scorn this week after … Continue reading How to block AI Instagram profiles ‘managed by Meta’
How to maximize event ROI using smart budgeting
Understanding user conferences’ true costs and revenue potential is the key to building a business case for events as a cornerstone of content strategy. Lisa Shaw on January 3, 2025 Understanding the real costs of events — and how to manage them effectively — is the difference between a successful conference and a budget … Continue reading How to maximize event ROI using smart budgeting
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