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Martech Landscape 2025: Growing, shrinking and reshaping all at once

Hi, Welcome Welcome back   Martech Landscape 2025: Growing, shrinking and reshaping all at once The new normal in martech is tools, AI adoption and stack architecture all going through seismic shifts at the same time. May 7, 2025     Martech is in an unprecedented state of flux. Tools, AI adoption and stack architecture … Continue reading Martech Landscape 2025: Growing, shrinking and reshaping all at once →

7 ways to put behavioral marketing to work—starting now by Digital Marketing Depot

7 ways to put behavioral marketing to work—starting now This guide breaks down seven strategies for using first-party behavioral data to improve personalization, close visibility gaps, and drive real results. May 6, 2025   Looking to do more with your first-party data? Behavioral marketing offers a powerful, privacy-conscious way to deepen customer engagement and improve … Continue reading 7 ways to put behavioral marketing to work—starting now by Digital Marketing Depot →

Why human-centered design is vital in healthcare research

May 06, 2025 Why human-centered design is vital in healthcare research   BY Larraine Segil At the Exceptional Women Alliance, we enable high-level women to mentor each other to achieve personal and professional happiness through sisterhood. As the nonprofit organization’s founder, chair, and CEO, I am honored to interview and share insights from thought leaders who are … Continue reading Why human-centered design is vital in healthcare research →

Marketing And Programmatic Advertising Technology Merge

Marketing, Programmatic Ad Tech Merge by Laurie Sullivan , Staff Writer @lauriesullivan, May 6, 2025 Programmatic advertising platform StackAdapt has integrated email and a first-party Data Hub into its core platform, bridging marketing and advertising technologies into one platform.  With this launch, StackAdapt positions as a full marketing and advertising platform that lets clients activate email … Continue reading Marketing And Programmatic Advertising Technology Merge →

Social media is more important than you may realize

May 06, 2025 Social media is more important than you may realize BY Keith Turco The influence of millennials and Gen Z on B2B purchasing decisions is undeniable. As these generations continue moving into leadership roles, their approach to decision making, especially in B2B environments, is shaping how brands leverage various marketing and sales strategies.?  While … Continue reading Social media is more important than you may realize →

10 insights for marketing and MOps leaders from the State of Martech 2025 report

10 insights for marketing and MOps leaders from the State of Martech 2025 report There are now 15,384 tools in the martech universe, but the bigger news is how these tools impact marketing organizations. May 6, 2025     One of the things we look forward to on MarTech Day every year is the introduction … Continue reading 10 insights for marketing and MOps leaders from the State of Martech 2025 report →

Palantir stocks drop 13% after quarterly results fall short of Wall Street’s expectations

May 06, 2025 Palantir stocks drop 13% after quarterly results fall short of Wall Street’s expectations BY Reuters Shares of Palantir Technologies slumped more than 13% on Tuesday, after quarterly results and a raised forecast failed to meet the high expectations of Wall Street investors, who had driven the stock price up significantly ahead of earnings. … Continue reading Palantir stocks drop 13% after quarterly results fall short of Wall Street’s expectations →