Feeling overwhelmed by AI? This three-step guide helps you reclaim focus, reduce stress and use AI tools with confidence. Lisa Peyton on January 7, 2025 As we begin 2025, I’ve been reflecting on my own journey with AI anxiety. I’ve been waking up at 5 a.m. for months, eagerly trying to catch up on … Continue reading The AI anxiety antidote: A self-care toolkit for marketers
January 07, 2025 Why high achievers get overlooked (and what to do about it) Unfortunately, being indispensable at work can lead to negative consequences. BY Ruth Gotian You crushed the project on time, under budget, and have exceeded all expectations—again. You’ve streamlined processes, connected dots others couldn’t see, and delivered results that wowed everyone—again. Yet, when … Continue reading Why high achievers get overlooked (and what to do about it)
January 07, 2025 The job search is taking longer than it used to Some 7 million Americans are currently unemployed—and of those workers, 1.6 million have been looking for a new job for at least six months. BY Pavithra Mohan The past year has seen strong job growth in the U.S., with employers adding more … Continue reading The job search is taking longer than it used to
January 07, 2025 Try this technique to schedule deep work directly into your calendar By specifying how long to spend on each task, timeboxing helps you create a realistic plan that takes into account your priorities and available time. BY Jeremy Caplan This article is republished with permission from Wonder Tools, a newsletter that helps you discover the … Continue reading Try this technique to schedule deep work directly into your calendar
Martha Vasquez | January 6th, 2025 Google’s algorithm for local search rankings revolves around three essential elements: relevance, distance, and prominence. Understanding these factors is crucial for helping businesses shine in their local markets. In this guide, we’ll dive into each element and uncover actionable strategies to elevate your website online visibility. Whether you’re … Continue reading Maximizing Google Ranking Factors for Local Businesses
As you integrate AI into your martech stack, tackle data quality issues, resistance to change, skill gaps and more. Laurie Miller on January 6, 2025 AI is transforming martech by automating tasks, providing real-time insights and scaling operations more effectively. However, a number of issues make integrating AI into martech stacks very challenging. Here … Continue reading How to overcome AI challenges in martech to maximize ROI
Frequently asked questions aren’t just for customer support. They’re the backbone of clear, consistent marketing communication. Bunny Tharpe on January 6, 2025 Who, what, when, why and how? Journalism students learn to answer these questions to ensure the most important information is conveyed first in an article. Depending on their backgrounds, marketers may not … Continue reading Why FAQs should be your go-to marketing tool
January 06, 2025 Modern CEO readers weigh in with their top leaders Executives at Happy, MIT Solve, TIAA, and Modern Health are write-in favorites. BY Stephanie Mehta Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations … Continue reading Modern CEO readers weigh in with their top leaders
January 04, 2025 Marketing for cybersecurity tech is often fear-based. Here’s how that backfires Over time, this can breed apathy and resentment. Users might disengage, believing that no matter what they do, they’ll always be at risk. BY The Conversation You have likely seen multiple ads for products and services designed to make you more secure … Continue reading Marketing for cybersecurity tech is often fear-based. Here’s how that backfires
How can marketing maximize AI’s potential while maintaining brand integrity, consistency and ethical standards? Melissa Reeve on January 3, 2025 Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. AI creates brand assets at scale, offering speed and efficiency. However, it also introduces new risks. Here’s how … Continue reading Guardrails and governance: How to protect your brand while using AI
