Latest Posts

Winning genAI search requires structured, persona-driven content strategies

Hi, Welcome Welcome back With Perplexity and OpenAI’s emerging AI browsers promising deeper personalization, brands must rethink visibility to stay ahead. Shannon Reedy on August 11, 2025      Brand visibility now matters more than ever. Roughly eight in 10 consumers say they must be able to trust a brand to buy from it. That trust … Continue reading Winning genAI search requires structured, persona-driven content strategies →

Google says web traffic isn’t declining. Google Gemini and five other LLMs disagree.

Who are you going to believe, Google or six LLMs trained on every piece of data on the planet? Constantine von Hoffman on August 11, 2025       Last week, Google published a blog post rebutting claims of declining website traffic from Google Search.  “Overall, total organic click volume from Google Search to websites has been … Continue reading Google says web traffic isn’t declining. Google Gemini and five other LLMs disagree. →

This L.A. store’s entire inventory of Labubu dolls has been stolen by masked thieves

August 11, 2025 This L.A. store’s entire inventory of Labubu dolls has been stolen by masked thieves BY Associated Press A group of masked thieves stole about $7,000 worth of Labubu dolls from a Los Angeles-area store this week, authorities said. The incident took place early Wednesday morning at a store in La Puente, a city … Continue reading This L.A. store’s entire inventory of Labubu dolls has been stolen by masked thieves →

This tool will help declutter your digital mess

August 11, 2025 This tool will help declutter your digital mess BY Jeremy Caplan This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. Most bookmark tools feel like cluttered digital filing cabinets—full of folders, tags, and organizational overhead. mymind is a minimalist alternative. It’s a clean, simple … Continue reading This tool will help declutter your digital mess →

Why your employees are actively resisting AI in the workplace (and what to do about it)

August 10, 2025 Why your employees are actively resisting AI in the workplace (and what to do about it) BY Fabian Veit Most things in the world are complicated, and identity more than most. Everyone’s sense of self and purpose is a combination of shifting internal and external ingredients, and it’s never permanent: Brain chemistry, physical … Continue reading Why your employees are actively resisting AI in the workplace (and what to do about it) →

My employee is bad at his job but keeps saying he’s doing great

August 10, 2025 My employee is bad at his job but keeps saying he’s doing great BY Inc. Inc.com columnist Alison Green answers questions about workplace and management issues—everything from how to deal with a micromanaging boss to how to talk to someone on your team about body odor. A reader asks: I recently hired a … Continue reading My employee is bad at his job but keeps saying he’s doing great →

How Slutty Vegan founder Pinky Cole lost control of her business—and took it back

August 10, 2025 How Slutty Vegan founder Pinky Cole lost control of her business—and took it back BY Robert Safian Pinky Cole, founder of the plant-based food chain Slutty Vegan, shares the details of a recent professional upheaval in which she lost control of her company—and then fought to win it back. She also opens up … Continue reading How Slutty Vegan founder Pinky Cole lost control of her business—and took it back →

The hidden power of persona-driven UAT in martech success

Persona-based UAT tests real user journeys, not just individual channels — helping martech teams deliver seamless, customer-first experiences. Steve Petersen on August 8, 2025       User Acceptance Testing (UAT) plays a critical role in modern marketing technology, but testing only isolated touchpoints — like a website or SMS channel — means missing the whole journey. … Continue reading The hidden power of persona-driven UAT in martech success →

Traditional search still dominates, but AI is making gains in the U.S. and Europe

AI search is gaining ground, especially in Europe, but traditional search remains the primary method for finding information online. Mike Pastore on August 8, 2025       MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Traditional search continues to dominate user activity, according to a new report, with AI and ecommerce search … Continue reading Traditional search still dominates, but AI is making gains in the U.S. and Europe →

New research shows why remarkably productive people don’t work nearly as hard (or as fast) as you might think

August 09, 2025 New research shows why remarkably productive people don’t work nearly as hard (or as fast) as you might think BY Inc. I’m a big fan of productivity bursts. Like choosing a task that will take 10 or 12 hours—a task you’ve long been putting off specifically because it will take 10 or 12 … Continue reading New research shows why remarkably productive people don’t work nearly as hard (or as fast) as you might think →