The AI features in HubSpot help users save time and deliver better results. Get a hands-on demo and pro tips to putting them to work for your team. Ali Schwanke on March 6, 2025 We see it all the time — our clients invest in HubSpot but barely tap into its AI capabilities. It’s … Continue reading 4 expert-backed ways to get more from HubSpot AI
March 09, 2025 The American Dream is in crisis—but creativity could help BY Kc Ifeanyi It’s hard to imagine any industry not having to contend with the deepening sociopolitical division in America—brand marketing included. McCann’s intelligence unit Truth Central creates studies on what their clients are grappling with including data privacy, wellness, and Gen Z. And … Continue reading The American Dream is in crisis—but creativity could help
While the solutions have a lot in common, Salesforce is getting closer to a “real” AI agent and offers more ways to customize. Constantine von Hoffman on March 6, 2025 Salesforce and Microsoft unveiled new AI sales agents (April 11, 2025), fueling a fiery corporate grudge match. Salesforce announced the upgraded Agentforce 2dx, while … Continue reading Salesforce & Microsoft square off with new AI sales agents
Traditional ABM is no longer enough. You need a strategy that delivers smarter targeting, better orchestration and measurable revenue growth. Steve Armenti on March 6, 2025 In B2B, the account-based strategies that delivered results just a few years ago are now table stakes. In a world where buyers expect authentic, personalized experiences at every … Continue reading Why modern ABX is the future of enterprise GTM
GA4 sessions work differently than in Universal Analytics. Learn the key differences and how session tracking affects attribution. Dan Taylor on March 7, 2025 Understanding how Google Analytics 4 (GA4) tracks sessions is key to making sense of your website data. GA4 tracks sessions differently than Universal Analytics, affecting your reports and insights. Let’s explore … Continue reading How to understand sessions in GA4
March 08, 2025 Invest in women or prepare to fall behind BY Wema Hoover I have spent my career watching companies make bold declarations about gender equality, only to see those promises fade when tested. Women are often spotlighted in recruitment campaigns but left behind in promotions, appointments, and development opportunities. Policies designed to level the … Continue reading Invest in women or prepare to fall behind
Two sales engagement platforms are gone from LinkedIn. Updated with comments from Apollo.io and G2. Mike Pastore on March 11, 2025 LinkedIn is one of the best sources of data available for B2B sellers, but the Microsoft-owned platform is known for not making money by sharing its data. Instead, it generates revenue from advertising … Continue reading A pair of lead gen providers have disappeared from LinkedIn
Another survey found 66% of U.S. consumers want business to cut CEO pay in response to tariff-related inflation. Constantine von Hoffman on March 7, 2025 Nearly all U.S. advertisers (94%) are worried about the impact of tariffs on ad spending, according to an IAB survey. Of those, 57% are “extremely concerned” and 37% are … Continue reading 94% of advertisers concerned tariffs will lead to cut in ad spending: IAB
The Next Generation Of The Marketing Mix Model by Laurie Sullivan , Staff Writer @lauriesullivan, March 7, 2025 Former agency executives from Dentsu, Kantar, and Nielsen who now work at a startup focused on marketing mix modeling (MMM) believe they have developed a way to enable small and medium-sized businesses to rethink media metrics that lead … Continue reading The Next Generation Of The Marketing Mix Model For SMBs
Feature bundling and stakeholder preferences contribute to martech overlap. Here’s how to analyze and manage it strategically. Steve Petersen on March 7, 2025 It is not uncommon for martech stacks to have components with overlapping functionality. While some overlap is intentional, too much can lead to wasted budget, unnecessary complexity and inefficiencies. Knowing when … Continue reading The smart way to handle overlaps in your martech stack
