Hi, Welcome Welcome back AppLovin’s Adjust Data Shows AI Changing In-App Targeting by Laurie Sullivan , Staff Writer, August 8, 2025 Adjust, an AppLovin company, revealed a shift in how brands approach gaining app users when supported by artificial intelligence (AI). The combination of AI in shopping apps lets brands key into behavioral changes and … Continue reading AppLovin’s Adjust Data Shows AI Changing In-App Targeting
Here’s a structural fix for what siloed martech and outdated org models fail to deliver: alignment, agility and scalable creative execution. Gareth Chilton on August 8, 2025 Today’s studios face a complex mandate: deliver more content across more channels to more audience segments faster and with fewer resources. It sounds impossible, but it isn’t … Continue reading CreativeOps can’t scale alone — fusion teams make it happen
August 09, 2025 The subtle art of correcting your boss Unless you’re at the very top of the food chain, you have to do a certain amount of managing upward, where you are trying to influence the decisions of the people above you in the org chart. This relationship can be particularly awkward when you … Continue reading The subtle art of correcting your boss
Clari and Salesloft are promising a new era, where AI meets action to boost alignment and growth. What does that mean for marketers and MOps pros? Mike Pastore on August 8, 2025 The tech power couple, AI and data, made another splash this week when Salesloft and Clari agreed to merge. The companies, both … Continue reading Clari and Salesloft merger ushers in the era of ‘autonomous revenue systems’
Apple will bring GPT-5 to Apple Intelligence in iOS, iPad OS and macOS 26 OpenAI’s model will still be optional for Apple device users. Matt Tate Updated Fri, August 8, 2025 Apple OpenAI finally released its long-awaited GPT-5 model this week, unsurprisingly proclaiming it its best yet with regards to coding, accuracy, safety and more. … Continue reading Apple will bring GPT-5 to Apple Intelligence in iOS, iPad OS and macOS 26
AI only works when your team trusts it. Transparency turns it from a black box into a reliable growth partner. Domenic Venuto on August 7, 2025 Marketing is built on trust — trust in brands, in agencies and in the quality of the data that guides decisions. AI now promises unprecedented targeting, optimization and … Continue reading The secret to getting your marketing team to use AI
Google Performance Max Gains Controls, Insights by Laurie Sullivan , Staff Writer, August 7, 2025 Google has introduced new features to boost performance and streamline ad management, including campaign-level negative keyword lists for Performance Max campaigns, expanded search theme limits from 25 to 50 per asset group, and enhanced reporting capabilities. Through a variety of … Continue reading Google Ads Performance Max Gains Controls, Reports, Creative insights
August 07, 2025 TikTok is losing it over real-life octopus cities BY Eve Upton-Clark Remember when the internet cried actual tears for an anglerfish earlier this year? Now, TikTok has a new deep-sea obsession. Brought to light by creator and wildlife biologist Josh Allyn, TikTok has recently discovered “Octopolis” and “Octlantis”—two real underwater sites off the … Continue reading TikTok is losing it over real-life octopus cities
August 07, 2025 Successful companies will integrate AI training into workflow BY Meghan Joyce Most of us are failing at AI. While nearly 90% of CEOs expect AI to transform their organizations, only 16-23% report seeing meaningful value today. As a result, employers and employees are losing out. Employees are significantly undertrained in AI. Yet, they … Continue reading Successful companies will integrate AI training into workflow
Most GTM teams chase activity. The best drive causality. ACT — awareness, confidence, trust — fuels revenue, velocity and AI-era visibility. Mark Stouse on August 7, 2025 Every go-to-market leader is chasing higher close rates, larger deals and faster velocity. What if those outcomes aren’t simply the result of better product-market fit or sharper … Continue reading How and why awareness, confidence and trust drive GTM outcomes
