Hi, Welcome Welcome back Ever spent way too much time digging for a particular version of a marketing asset? You’re not alone, but modern DAMs can help. Pamela Parker on August 13, 2025 Remember when your company’s “digital asset management” was basically a shared drive with folders named things like “LOGOS_FINAL_FINAL_v3” and “Random Marketing … Continue reading Beyond storage: How DAM platforms became the unsung heroes of modern marketing
August 13, 2025 The future of work is being written BY Colette Stallbaumer We are in a once-in-a-generation moment. AI isn’t just changing how people work—it’s pushing companies to rethink how they’re structured, how decisions get made, and who gets to lead. Our annual Work Trend Index report reveals the stakes: While 81% of women leaders … Continue reading The future of work is being written
Google Using Advanced LLMs To Take Down Invalid Traffic by Laurie Sullivan , Staff Writer, August 13, 2025 Advances in large language models (LLMs) are changing the way Google detects and fights against invalid traffic (IVT) and ad fraud in digital advertising that often manifests as clicks and impressions not generated by humans. By leveraging AI … Continue reading Google Advances LLMs To Block, Take Down Invalid Ad Traffic
August 13, 2025 6 fast ways to bounce back from a job rejection BY Margie Warrell Sarah thought she’d nailed it. Three rounds of interviews for her dream marketing role, glowing feedback from the hiring manager, and a reassuring “we’ll be in touch soon.” So when the rejection email landed in her inbox two weeks later—a … Continue reading 6 fast ways to bounce back from a job rejection
Stop chasing names and start targeting buyers ready to buy. AI-powered relevance tools let teams focus content, align with sales and close deals faster. Shama Hyder on August 12, 2025 Remember when “personalization” was the holy grail of B2B marketing? Marketers worldwide bought into the idea that if they could customize enough emails, tailor … Continue reading Why AI-powered relevance is replacing personalization in B2B marketing
August 13, 2025 How to create an out of office plan so you can go on vacation guilt-free BY Erica Lamberg Effective planning before you go on vacation can make your time off more relaxing and enjoyable. Unsurprisingly, research reveals that vacations are beneficial for your mental and physical well-being and most employees return more creative … Continue reading How to create an out of office plan so you can go on vacation guilt-free
As AI takes over routine work, the valuable marketing skills may no longer be technical. Curiosity, adaptability and leadership will be career essentials. Constantine von Hoffman on August 12, 2025 “AI is really the revenge of the English major,” said Teresa Barreira, CMO of digital consultancy Publicis Sapient. “You don’t have to have a … Continue reading Why the AI era could be the revenge of the English major
August 12, 2025 Tempted to spend money? Follow these 3 expert tips to save it instead BY Associated Press Why do so many of us struggle to save? Saving for the future can be difficult because of a cognitive bias known as hyperbolic discounting: our tendency to place greater weight on immediate satisfaction, even if focusing … Continue reading Tempted to spend money? Follow these 3 expert tips to save it instead
Turn marketing chaos into consistent results with systems for execution, alignment and growth — from campaign planning to clean data to automation. Stephanie Trovato on August 12, 2025 Marketing moves fast. Without the right systems, things fall behind. Calendars slip, data breaks and requests arrive too late. Suddenly, nothing ships on time. Marketing operations … Continue reading Strong MOps is how marketing runs on time and at scale
Bally’s Q2 2025 growth fuels bold ‘Bally’s 2.0’ transformation Suswati Basu Bally’s Corporation says it had “milestone achievements and marked progress” in the second quarter of 2025 as it pushes ahead with what CEO Robeson Reeves calls the “new Bally’s 2.0.” For the three months ending June 30, the company brought in $ 657.5 million … Continue reading Bally’s Q2 2025 growth fuels bold ‘Bally’s 2.0’ transformation
