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Stacy Palmer unpacks the nonprofit sector’s existential test

March 12, 2025 Stacy Palmer unpacks the nonprofit sector’s existential test BY Robert Safian President Donald Trump’s dramatic cuts to U.S. government grants are destabilizing every corner of the nonprofit sector, leaving organizations scrambling to adapt. Stacy Palmer, CEO of The Chronicle of Philanthropy, explores how organizations can adjust to the unpredictable philosophy of the new … Continue reading Stacy Palmer unpacks the nonprofit sector’s existential test

Finding the sweet spot between relevance and discovery in B2B lead nurturing

Too familiar? Too unfamiliar? How to do lead nurturing that blends relevance and discovery to drive action. Stephanie Miller on March 11, 2025   Striking the right balance between familiar content and fresh insights can make or break your B2B lead nurturing strategy. Lean too far into what prospects already know, and you risk boring … Continue reading Finding the sweet spot between relevance and discovery in B2B lead nurturing

The smarter approach to marketing measurement

Fragmented data and failing attribution models? Here’s how to flip the script with smarter, privacy-first measurement. Rodolphe Dougoud on March 10, 2025   Marketing’s biggest challenge today isn’t a lack of data — it’s too much of it. Campaigns, channels and customer interactions generate endless metrics, often fragmented across platforms. The decline of third-party cookies … Continue reading The smarter approach to marketing measurement

AI can find your ideal customers, but only humans can build real relationships

Old-school tactics like corporate gifts, swag and snail mail are brand new and effective people who grew up online. Constantine von Hoffman on March 10, 2025   AI personalization is everywhere, but it’s not everything. Only humans can provide the genuine interaction and empathy to build lasting customer relationships. While AI can help identify your … Continue reading AI can find your ideal customers, but only humans can build real relationships

The next phase of social impact

March 10, 2025 The next phase of social impact BY Vishal Ghotge Corporate philanthropy and corporate social responsibility (CSR) teams face increasing pressure to maximize the effectiveness of their limited funds while addressing complex social and environmental challenges. To meet these demands, innovative strategies that combine campaigns, education, and deep stakeholder engagement are proving vital. By … Continue reading The next phase of social impact

New content strategies for handling AI-powered search

AI is changing the way people search, delivering answers instantly. Learn to make your brand part of the conversation. Dave Minifie on March 10, 2025   With the rise of genAI search channels, users are searching more conversationally and intuitively, forcing brands to rethink their approach to content optimization and engagement. This shift impacts every … Continue reading New content strategies for handling AI-powered search