March 17, 2025 3 tech advancements to be nervous about BY Lindsey Witmer Collins What a time to be alive. Looking at the sci-fi movie canon and the years in which these films take place, we’re 10 years past Robocop (set in 2015) and 7 years away from Demolition Man (set in 2032). As often as … Continue reading 3 tech advancements to be nervous about
Engaged consumers are using generative AI to research purchases, but do they convert? Mike Pastore on March 17, 2025 Adobe’s first report on traffic from generative AI interfaces found a surge in traffic to U.S. retail sites over the holiday season, and the trend persisted into 2025. Between Nov. 1, 2024, and Dec. 31, … Continue reading More consumers using genAI tools to research purchases: Adobe
March 17, 2025 Winning in an era of unpredictability BY Chris Kay It’s fair to say that 2025 continues to fly out the blocks on a wild mission to bring even higher levels of change, unpredictability, and flux shaping our world. But, as I started writing this on Blue Monday in January, apparently the saddest day … Continue reading Winning in an era of unpredictability
Apple, Mozilla, Advertisers Back Google by Laurie Sullivan , Staff Writer @lauriesullivan, March 17, 2025 Google is receiving support from competitors, saying the U.S. Department of Justice’s proposed remedies would hurt competition rather than improve it. Earlier this month, Google urged the DOJ not to take a less aggressive approach other than breaking up the search … Continue reading Apple, Mozilla, Advertisers Back Google
Piling on platforms and tactics may be sabotaging your marketing. See why scaling back may be the smartest move yet. Jaimon Hancock on March 17, 2025 Marketers love shiny new tools, platforms and tactics, each promising greater efficiency, deeper insights or a competitive edge. But more doesn’t always mean better. In some cases, adding … Continue reading How more tools and tactics hurt marketing performance
March 16, 2025 Want to get along with your boss better? Here are 3 ways to manage up BY Shalene Gupta While we’d like to think the secret to a fast promotion is all about doing a good job, your relationship with your boss can make or break your career. Understanding how to handle a narcissistic … Continue reading Want to get along with your boss better? Here are 3 ways to manage up
Maximize your email marketing ROI with three simple yet powerful automations — welcome series, abandoned cart and re-engagement. Stephanie Trovato on March 12, 2025 You open your email automation platform and instantly feel overwhelmed. Dozens of workflows stare back at you — welcome series, abandoned carts, nurturing sequences, anniversary triggers — the list goes … Continue reading 3 high-impact email automations you need to drive revenue
An AI start-up turning down investors’ money? DeepSeek’s founder is doing just that for some very pragmatic reasons. Constantine von Hoffman on March 13, 2025 Can you imagine an AI start-up saying no to money from investors? DeepSeek founder Liang Wenfeng is doing just that. According to The Wall Street Journal, “In recent weeks, … Continue reading AI-powered martech news and releases: March 13
March 15, 2025 How Duolingo, NBCUniversal, and Creators Corp. are taking branded entertainment to the next level BY Jocelyn Mintz How brands reach consumers is always evolving. And at the Fast Company Grill at SXSW this past weekend, executives from Duolingo, NBCUniversal, and Creators Corp. discussed how they’re not only holding their consumers’s attention, but finding … Continue reading How Duolingo, NBCUniversal, and Creators Corp. are taking branded entertainment to the next level
Chief marketing officers are blending AI automation, data-driven insights and creative strategy to lead smarter, faster marketing teams. Greg Kihlstrom on March 14, 2025 Today’s CMO is more data-driven, digital and customer-focused than ever. As a leader, you must understand your organization’s data needs, AI’s expanding role and how customer experience management impacts acquisition … Continue reading How CMOs can stay ahead in a rapidly evolving AI-driven marketing landscape
