Hi, Welcome Welcome back August 18, 2025 How to truly change your organization BY Greg Satell In March 2024, Bill Anderson, pharma giant Bayer’s CEO, wrote an op-ed in Fortune vowing to bust bureaucracy, slash red tape, and eliminate layers of middle management to create a more agile and innovative enterprise. “Our radical reinvention will liberate … Continue reading How to truly change your organization
August 17, 2025 Dell’s AI reinvention is a model for every company BY Keith Ferrazzi When Dell Technologies’ CTO John Roese expanded into the role of Chief AI Officer last year, one thing was clear: they were rallying behind a clear challenge to move fast or get left behind. They set a two-year deadline to do … Continue reading Dell’s AI reinvention is a model for every company
Conversions drop when your B2B copy ignores what buyers actually care about. Here’s how to lead with benefits, use cases and proof. Moni Oloyede on August 14, 2025 Marketing departments are missing goals left and right. Your marketing isn’t converting because the way you’re talking about your offer sucks. Maybe you’ve tweaked form fields, … Continue reading A 3-step copywriting formula that makes buyers take action
When it comes to AI, passive sponsorship is a recipe for failure. You need active, hands-on leadership for your AI initiatives to succeed. Melissa Reeve on August 15, 2025 They were so close. After months of research, the marketing tiger team had identified the perfect path forward for AI integration. They had done the … Continue reading Why active sponsorship is the only way to make AI work
Court blocks FTC investigation into Media Matters’ alleged scheme against X The nonprofit previously reported that neo-Nazi content appeared alongside ads on the website. Mariella Moon Sat, August 16, 2025 Anna Barclay via Getty Images The court has blocked the Federal Trade Commission’s investigation into Media Matters, the media nonprofit that previously published research showing … Continue reading Court blocks FTC investigation into Media Matters’ alleged scheme against X
August 16, 2025 Employers need help managing workers who are taking second jobs BY Inc. Employers who sense rising levels of anxiety and signs of disengagement or displeasure in their workplace now have survey data to explain the sources of that unsettling vibe. But those insights also suggest managers need to address the sources of that … Continue reading Employers need help managing workers who are taking second jobs
Spot the attribution traps that distort your results, run a simple incrementality test and start investing in what truly drives growth. Tom Leonard on August 15, 2025 I may live in a marketing-measurement bubble, but if you’re a brand — especially a consumer brand — you’ve likely felt the itch: “‘Maybe we should think … Continue reading 4 steps to kickstart incrementality without overcomplicating it
Kalshi gets pause in Maryland, Nevada insists on discovery process Graeme Hanna Kalshi received updates to ongoing legal wrangles in Maryland and Nevada this week, with the prediction market platform still operational in both jurisdictions. In the Old Line State, Kalshi has dropped its request for a new injunction following an agreement with state officials … Continue reading Kalshi gets pause in Maryland, Nevada insists on discovery process
More than half of B2B marketers surveyed struggle to even define ‘GTM.’ Mike Pastore on August 15, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Fewer than half (47%) of marketers surveyed for a report on B2B growth say they have a structured GTM framework. Even more worrisome, 53% … Continue reading B2B firms suffer from poor GTM understanding
AI Ads, Commerce Drama Trigger Promises Of Billions by Laurie Sullivan , Staff Writer, August 15, 2025 OpenAI’s ChatGPT reached 700 million active users in August — although not enough to sustain financial growth without ads, Nick Turley, vice president and head of ChatGPT, said during an interview this week on the Decoder podcast. He … Continue reading AI Ads, Commerce Drama Trigger Promises Of Billions
