Hi, Welcome Welcome back August 21, 2025 Employees perform better when life outside work is fulfilling. Here’s why BY The Conversation Many employers are demanding more from workers these days, pushing them to log as many hours as possible. Google, for example, told all its employees that they should expect to spend 60 or more hours … Continue reading Employees perform better when life outside work is fulfilling. Here’s why
Drive deeper account engagement, accelerate pipeline and increase deal size through targeted, intimate ABM events. Steve Armenti on August 21, 2025 Trade shows and virtual conferences still dominate marketing calendars, especially for field marketing teams. But more sophisticated ABM programs are discovering that privately hosted events beat scale for driving qualified pipeline. These intimate … Continue reading A strategic framework for turning small-scale events into ABM wins
August 20, 2025 We finance our disadvantages—and call it progress BY George Kailas A lot of people are getting fed up with how powerful people and institutions benefit themselves while things get worse by the day for the rest of us. Especially younger generations. But it seems to me that choices made by everyday people—often in … Continue reading We finance our disadvantages—and call it progress
August 21, 2025 This trait in leaders makes employees three times more likely to lie BY Ron Carucci Not long ago, I sat across from a senior leader who proudly described the culture of transparency he believed he had built. “My door is always open,” he said. “I tell my team I want the truth, even … Continue reading This trait in leaders makes employees three times more likely to lie
Plan, build and maintain effective email journeys that drive revenue, nurture customers and outperform basic automations. Ryan Phelan on August 20, 2025 I just came back from a journey. I adopted Luca, a 100-pound standard poodle, in Palm Springs, California, and drove him back to my home in Dallas. The trip took my co-driver … Continue reading How to make email automations work as hard as you do
Automated email campaigns need care to keep earning. A quick audit can turn a forgotten send into a top performer. Jeanne Jennings on August 19, 2025 I, like most marketers, love automation. It’s the “magic money machine” of the email world. You set up a triggered series, watch it run, and bask in its … Continue reading ‘Set it and forget it’ is how automated email ROI dies
MIXI Australia closing in on PointsBet takeover with wholly unconditional offer Graeme Hanna MIXI Australia appears to be closing in on its takeover of PointsBet with the offer now confirmed as wholly unconditional. MIXI currently holds 36.71% of voting rights in the Australian betting company, with the subsidiary of MIXI Inc set to pay AU$ … Continue reading MIXI Australia closing in on PointsBet takeover with wholly unconditional offer
A new report finds mixed opinions on whether AI drives revenue or improves customer experience. Mike Pastore on August 19, 2025 AI usage is widespread in revenue organizations, with 68% of sales and marketing professionals using AI at work and 51% using AI agents, according to a new survey. The survey, published by the … Continue reading AI helps marketing and sales pros work smarter, but does it drive revenue?
How Microsoft AI Agents In PCs Affect Advertisers by Laurie Sullivan , Staff Writer, August 19, 2025 When Bill Gates founded Microsoft, he envisioned more than a software company. He envisioned a “software factory, unconstrained by any single product or category.” That idea guided the company for decades, but today it’s no longer enough, Satya … Continue reading How Microsoft AI Agents In PCs Affect Advertisers
Social drives discovery, but data often gets lost. Klaviyo broke out the checkbook to help fill that gap. Mike Pastore on August 19, 2025 Today, Klaviyo announced the acquisition of Gatsby, a social commerce platform that helps brands convert social media engagement into owned customer relationships. Consumers are increasingly starting their shopping journeys on … Continue reading Klaviyo acquires Gatsby to improve social commerce insight
