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Why forced choices reveal more customer insights than ratings

Better CX insights start with forced choices. Learn why decision-based surveys outperform ratings in predicting behavior. Chris Robson on March 20, 2025   When it comes to surveys, standard rating scales often fail to predict actual behavior. People may say they are “extremely likely” to do something, but their actions tell a different story.  Forcing … Continue reading Why forced choices reveal more customer insights than ratings

Google’s Culture Trains AI Entrepreneurs To Build Startups

Google’s Culture Trains AI Entrepreneurs To Build Startups by Laurie Sullivan , Staff Writer @lauriesullivan, March 20, 2025 Fourteen of the top 50 AI startups were co-founded and led by former Google employees. Data compiled and released Thursday by WriterBuddy.ai found that these former Google employees continue to shape the AI industry.  These companies have collectively raised $14.7 billion, … Continue reading Google’s Culture Trains AI Entrepreneurs To Build Startups

Agent Orchestrator launches Adobe into the agentic age

A part of Adobe Experience Platform, it lets businesses build, manage and orchestrate AI agents from Adobe’s ecosystem and third-party sources.  Mike Pastore on March 19, 2025   Salesforce attracted significant attention when it introduced its Agentforce agentic AI platform at its Dreamforce event in the fall of 2024, and everyone knew it was not … Continue reading Agent Orchestrator launches Adobe into the agentic age

Art Generated By AI Without Human Input Cannot Be Copyrighted

Art Generated By AI Without Human Input Cannot Be Copyrighted by Laurie Sullivan , Staff Writer @lauriesullivan, March 19, 2025 Art generated by AI without human input cannot be copyrighted under U.S. law, a federal appeals court in Washington, D.C. confirmed. The U.S. Court of Appeals for the District of Columbia Circuit with the U.S. Copyright Office referred … Continue reading Art Generated By AI Without Human Input Cannot Be Copyrighted

DOGE is demanding ‘wins’ from this elite government tech group—while promising major layoffs

March 19, 2025 DOGE is demanding ‘wins’ from this elite government tech group—while promising major layoffs BY Mark Sullivan Technology Transformation Services (TTS), a high-tech consulting group housed within the General Services Administration (GSA), is tasked with helping agencies modernize their internal systems and public-facing websites. In the past, the group has had the resources and … Continue reading DOGE is demanding ‘wins’ from this elite government tech group—while promising major layoffs