Hi, Welcome Welcome back Microsoft Ads is moving beyond clicks with impressions-based remarketing. Here’s what this shift means for channels, budgets and strategy. Sean Nowlin on September 12, 2025 Microsoft search ads updates usually fly under the radar — such is life as a distant second to Google — but a late August announcement … Continue reading Why impression-based advertising will redefine search and CTV
September 12, 2025 Charlie Kirk believed in free speech. His fans are getting people fired for exercising theirs BY Joe Berkowitz There was scant time to digest the horrifying news before battle lines were drawn around how one should react to it. On September 10, a suspect currently in custody allegedly shot and killed popular conservative … Continue reading Charlie Kirk believed in free speech. His fans are getting people fired for exercising theirs
Planning feels impossible in a year of AI upheaval and global instability. Don’t freeze — use these 20 expert tips to move forward with clarity. Mike Pastore on September 12, 2025 With the beach umbrella stored for the winter and the kids back in school, it’s planning season for marketing teams. Developing a strategic … Continue reading 20 strategic planning tips for marketers preparing for 2026
SMB marketers say CRO is their top priority — but most aren’t A/B testing their landing pages. What’s holding them back? Mike Pastore on September 12, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: State of A/B Testing Report,” Unbounce and Ascend2. SMB marketers in the B2B sector … Continue reading B2B marketers at SMBs struggle with conversion rate optimization
Loop Marketing reimagines content strategy for the AI age. How you feel about it depends on how you think about marketing. Mike Pastore on September 11, 2025 In April 2025, HubSpot held a Spotlight event in New York City to introduce new products and features. The company traditionally reserved Spotlight events for its Inbound … Continue reading What are marketers saying about HubSpot’s Loop Marketing playbook?
For marketers overwhelmed by disjointed data… we get it. Discover how to activate what you already have. Mike Pastore on September 11, 2025 Marketers have no lack of data — but much of it sits scattered, siloed and underused across their organizations. From CRM records to transactional histories to website behaviors, valuable insights are … Continue reading Turn your scattered data into actionable insights
September 11, 2025 Graphic videos of Charlie Kirk’s killing reach the feeds of unwitting social media users with auto-play BY María José Gutierrez Chavez On the afternoon of September 10, shortly after right-wing political activist Charlie Kirk was assassinated in front of a crowd at Utah Valley University, videos of the Turning Point USA cofounder getting … Continue reading Graphic videos of Charlie Kirk’s killing reach the feeds of unwitting social media users with auto-play
What Albertsons Media Collective Means For Performance by Laurie Sullivan , Staff Writer, September 11, 2025 Albertsons Companies — the parent company of Safeway, Vons, and other retail brands as well as Albertsons Media Collective (AMC), the company’s retail media business — became the first retailer to deploy Google Cloud’s Conversational Commerce agent, an artificial intelligence (AI) shopping … Continue reading What Albertsons Media Collective Means For Performance
Marketing’s next era is revenue-driven. Here’s how to design a GTM model that aligns stakeholders, accelerates pipeline and proves ARR impact. Loren Shumate on September 11, 2025 Marketing has long been measured by the marketing-qualified lead (MQL). Entire budgets, campaigns and reporting cadences built around producing as many as possible, with targets backed into … Continue reading Designing the GTM model for marketing’s revenue era
Criteo Retail Ads Bought Through Google In New Partnership by Laurie Sullivan , Staff Writer, September 10, 2025 Google gained support from an unlikely partner on Wednesday as Criteo announced a partnership with Google Search Ads 360 (SA360), the company’s enterprise search advertising platform. The deal makes Criteo the first third-party vendor to integrate with … Continue reading Criteo Retail Ads Bought Through Google In New Partnership
