Hi, Welcome Welcome back Criteo Retail Ads Bought Through Google In New Partnership by Laurie Sullivan , Staff Writer, September 10, 2025 Google gained support from an unlikely partner on Wednesday as Criteo announced a partnership with Google Search Ads 360 (SA360), the company’s enterprise search advertising platform. The deal makes Criteo the first third-party … Continue reading Criteo Retail Ads Bought Through Google In New Partnership
September 10, 2025 Healthcare is at the end of its MS-DOS era BY Noah Waxman In 2003, when the New York Times asked Steve Jobs why the iPod became an overnight success, he didn’t talk about its storage capacity, hardware specs, or marketing campaign. He said, simply: “Design.” “People think it’s this veneer,” he added. “That … Continue reading Healthcare is at the end of its MS-DOS era
September 10, 2025 In the AI era earned media is king, and content its queen BY Tyler Perry Managing brand and reputation in this new AI-driven world is no longer “business as usual,” it’s a profound recalibration of how information is discovered and consumed. Earned media is king again, but it needs a content queen. Google’s … Continue reading In the AI era earned media is king, and content its queen
Bluesky is rolling out age verification in South Dakota and Wyoming Its approach will mirror its actions in the UK. Karissa Bell Bluesky Bluesky is expanding its age verification features stateside. The service will require users in South Dakota and Wyoming to verify their ages in order to access direct messaging and adult content on … Continue reading Bluesky is rolling out age verification in South Dakota and Wyoming
September 10, 2025 Ben & Jerry’s ‘not for sale,’ says Magnum CEO ahead of spin-off from Unilever BY Reuters Magnum CEO Peter ter Kulve dismissed any talk of selling Ben & Jerry’s on Wednesday and said he was focused on reclaiming market share and growing sales as the spin-off of the new Magnum Ice Cream Company … Continue reading Ben & Jerry’s ‘not for sale’ says Magnum CEO ahead of spin-off from Unilever
The RFP is outdated for martech. Learn faster, outcome-driven ways to select vendors through real-world pilots and partnerships. Gareth Chilton on September 9, 2025 For decades, the request for proposal (RFP) has been the default model for selecting technology vendors — a structured way to define requirements, score responses and declare winners. That approach … Continue reading Why pilots, not RFPs, define the future of martech selection
WPP Media Report Predicts Increase In Biometric Data, Agentic Ads In 2030 by Laurie Sullivan , Staff Writer, September 9, 2025 WPP Media officially published its Advertising in 2030 report on Tuesday. The company had previewed parts of the report in June. The updated version highlights how industry experts see the future of media, technology, … Continue reading WPP Media Report Predicts Increase In Biometric Data, Agentic Ads In 2030
AI adoption is booming, but only 28% see better sales results. The real issue? No systems for execution. Mike Pastore on September 9, 2025 AI adoption is accelerating among revenue teams, but a new report finds widespread breakdowns in execution, effectiveness and alignment. “The Go-To-Market Performance Gap Report” (registration required) from Highspot found these … Continue reading Revenue teams struggle with execution, despite widespread AI adoption
September 09, 2025 How IBM, Dell, and Cisco helped China with the surveillance and detention of thousands BY Associated Press The body camera hung from the top of the IV drip, recording the slightest twitch made by Yang Guoliang as he lay bloody and paralyzed in a hospital bed after a police beating with bricks. By … Continue reading How IBM, Dell, and Cisco helped China with the surveillance and detention of thousands
AI is handling tasks that once taught junior staff marketing fundamentals. Cutting these positions now means a talent shortage down the line. Constantine von Hoffman on September 8, 2025 Entry-level roles are drying up because of AI automation and budget cuts. This is particularly true for marketing, where AI’s capacity to do grunt work … Continue reading AI threatens entry-level marketing jobs—and the future talent pipeline
