Uber Advertising Strategizes About Attention, Big Bites In Carrots by Laurie Sullivan , Staff Writer @lauriesullivan, April 11, 2025 Uber Advertising recently partnered with Lumen Research to answer questions about what drives attention on the company’s platform. Lift metrics produced the most surprising numbers, said Megan Petrie Ramm, director of Americas at Uber Advertising. The study showed that … Continue reading Uber Advertising Strategizes About Attention, Big Bites In Carrots
March was a big month for HubSpot, with 132 updates shipped to users of the platform. Here are the 14 admins and managers need to know. Tyler Samani-Sprunk on April 11, 2025 With 132 updates launched in HubSpot last month, we’ve identified the 14 most impactful changes to optimize your team’s performance and strategy. … Continue reading The 14 best HubSpot updates from March 2025
April 11, 2025 Google lays off hundreds, impacting Android and Pixel teams BY Reuters Alphabet’s Google laid off hundreds of employees in its platforms and devices unit, The Information reported on Friday, citing a person with direct knowledge of the situation. The cuts in the division, which houses the Android platform, Pixel phones and the … Continue reading Google lays off hundreds, impacting Android and Pixel teams
Many organizations are held back by their systems and processes. Mike Pastore on April 11, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Conga and Ascend2. Click to enlarge. Revenue inefficiencies are silently draining millions from companies, according to a report from Conga and Ascend2 Research. The report … Continue reading Businesses struggle to identify and capture revenue opportunities
The volatile economy may force tech companies and investors to ask the biggest question about AI: Can it ever make money? Constantine von Hoffman on April 10, 2025 Big Tech’s AI spending will get a big hit of reality no matter how World War Fee (h/t The Register) turns out. President Trump’s now-paused tariffs … Continue reading AI-powered martech news and releases: April 10
Web traffic is changing in ways your analytics may not reveal. Learn how AI impacts site visits, what data you’re missing and more. Alan K’necht on April 10, 2025 AI is changing how people search, find and engage with content online, which means it’s changing how traffic reaches your website. If you’ve noticed a … Continue reading How AI is changing the rules of web traffic
April 10, 2025 Why Canva doubled down on a musical to hype its new products BY Jeff Beer Last year, when Canva used a rap song to promote its new suite of products for businesses, the reaction online was about what you’d expect. “Call 911 I’m having a cringe overdose.” “This is Lin-Manuel Miranda’s fault.” The … Continue reading Why Canva doubled down on a musical to hype its new products
DAM + generative AI = A new paradigm for creatives and martech leaders. Vertesia on April 10, 2025 Generative AI (GenAI) has undeniably transformed the marketing function, from automated customer interactions to content creation. But while everyone has been focused on chatbots and creating new blog posts, a quiet revolution has been brewing in … Continue reading Beyond tagging: High-value GenAI use cases for DAM by Vertesia
Adobe’s AI Agentic Vision For Creators by Laurie Sullivan , Staff Writer @lauriesullivan, April 10, 2025 Adobe later this month will debut the foundation for what will become its first creative AI agent in Photoshop, but the company has an agentic vision for each of its platforms. For Photoshop, the company’s vision is to analyze images … Continue reading Adobe’s AI Agentic Vision For Creators
From LeBron to micro-influencers, not all endorsements hit. Use data — not just gut — to choose the right partners. Shiv Gupta on April 9, 2025 I recently bought a pair of Beats headphones — not because I desperately needed new audio gear, but because LeBron James wears them. Subconsciously, I figured if they … Continue reading Most celebrity endorsements are expensive mistakes
