Tag Archives: 2020

How Media Buying Changed And What Performed Best In 2020

How Media Buying Changed And What Performed Best In 2020 by Laurie Sullivan , Staff Writer @lauriesullivan, January 8, 2021 Local ad agencies typically work with larger and more sophisticated buyers that historically place their money with brand-building media, such as broadcast TV, radio, and outdoor. In 2020, that changed.  At least two-thirds of agencies said … Continue reading How Media Buying Changed And What Performed Best In 2020

Tecate Bids 2020 Good Riddance, Uses Computer Vision To Do It

Tecate Bids 2020 Good Riddance, Uses Computer Vision To Do It by Laurie Sullivan  @lauriesullivan, December 31, 2020 Heineken’s Mexican beer label Tecate will release a music video on New Year’s Eve that some might interpret as a metaphor for saying good riddance to 2020. In the Spanish-language music video for his latest hit, ‘Pa’ … Continue reading Tecate Bids 2020 Good Riddance, Uses Computer Vision To Do It

Amazon Rescues Small, Medium-Sized Businesses From COVID-19 Lockdowns In 2020

Amazon Rescues Small, Medium-Sized Businesses From COVID-19 Lockdowns In 2020 by Laurie Sullivan  @lauriesullivan, December 29, 2020 States like California may have set restrictions on small- and medium-size businesses that kept consumers from entering physical stores, but during the holiday season these struggling smaller U.S. companies sold nearly 1 billion products in Amazon’s store. To … Continue reading Amazon Rescues Small, Medium-Sized Businesses From COVID-19 Lockdowns In 2020

The 2020 Holidays Are Make-or-Break for Brands

Natalie Ross December 30, 2020 The holidays. They’ve always been a time of familiar comforts. For business owners, Thanksgiving heralded the arrival of Black Friday and Cyber Monday, followed like clockwork by a month of elevated pre-Christmas sales and in-store purchasing. Businesses, shoppers, families—everyone got what they wanted as we all took some time to … Continue reading The 2020 Holidays Are Make-or-Break for Brands

How Media Buying Changed And What Performed Best In 2020

How Media Buying Changed And What Performed Best In 2020 by Laurie Sullivan , Staff Writer @lauriesullivan, December 24, 2020 Local ad agencies typically work with larger and more sophisticated buyers that historically place their money with brand-building media, such as broadcast TV, radio, and outdoor. In 2020, that changed.  At least two-thirds of agencies said … Continue reading How Media Buying Changed And What Performed Best In 2020

How Retailers Can Capitalize on the 2020 Holiday Season

Guy Yehiav December 4, 2020 The upcoming holiday season presents a series of opportunities for retailers across the United States. As consumers pivoted to online shopping again amidst surging COVID-19 case counts, e-commerce sales are projected to rise by 33% to a record $ 189 billion throughout the 2020 holiday shopping period. The revenue will … Continue reading How Retailers Can Capitalize on the 2020 Holiday Season