How Media Buying Changed And What Performed Best In 2020 by Laurie Sullivan , Staff Writer @lauriesullivan, January 8, 2021 Local ad agencies typically work with larger and more sophisticated buyers that historically place their money with brand-building media, such as broadcast TV, radio, and outdoor. In 2020, that changed. At least two-thirds of agencies said … Continue reading How Media Buying Changed And What Performed Best In 2020
Tag Archives: 2020
Tecate Bids 2020 Good Riddance, Uses Computer Vision To Do It
Tecate Bids 2020 Good Riddance, Uses Computer Vision To Do It by Laurie Sullivan @lauriesullivan, December 31, 2020 Heineken’s Mexican beer label Tecate will release a music video on New Year’s Eve that some might interpret as a metaphor for saying good riddance to 2020. In the Spanish-language music video for his latest hit, ‘Pa’ … Continue reading Tecate Bids 2020 Good Riddance, Uses Computer Vision To Do It
Amazon Rescues Small, Medium-Sized Businesses From COVID-19 Lockdowns In 2020
Amazon Rescues Small, Medium-Sized Businesses From COVID-19 Lockdowns In 2020 by Laurie Sullivan @lauriesullivan, December 29, 2020 States like California may have set restrictions on small- and medium-size businesses that kept consumers from entering physical stores, but during the holiday season these struggling smaller U.S. companies sold nearly 1 billion products in Amazon’s store. To … Continue reading Amazon Rescues Small, Medium-Sized Businesses From COVID-19 Lockdowns In 2020
The 2020 Holidays Are Make-or-Break for Brands
Natalie Ross December 30, 2020 The holidays. They’ve always been a time of familiar comforts. For business owners, Thanksgiving heralded the arrival of Black Friday and Cyber Monday, followed like clockwork by a month of elevated pre-Christmas sales and in-store purchasing. Businesses, shoppers, families—everyone got what they wanted as we all took some time to … Continue reading The 2020 Holidays Are Make-or-Break for Brands
Holiday Shopping Trends 2020 in E-commerce [Infographic]
Venkatesh C.R. December 26, 2020 The 2020 holiday shopping landscape is obviously unique in that it’s the first time in the history of ecommerce that a pandemic became a primary factor in affecting its trends. Yes, there will always be a notable increase in shopping activity that the holidays usher in. But add to this … Continue reading Holiday Shopping Trends 2020 in E-commerce [Infographic]
How Media Buying Changed And What Performed Best In 2020
How Media Buying Changed And What Performed Best In 2020 by Laurie Sullivan , Staff Writer @lauriesullivan, December 24, 2020 Local ad agencies typically work with larger and more sophisticated buyers that historically place their money with brand-building media, such as broadcast TV, radio, and outdoor. In 2020, that changed. At least two-thirds of agencies said … Continue reading How Media Buying Changed And What Performed Best In 2020
2020 – The year we unlearned everything we learned
Five facts to bear in mind as we prepare for the New Year. Ryan Phelan on December 22, 2020 Here we are, at the end of December, and you know what I’m not seeing? A lot of predictions for 2021. Now, this isn’t surprising. In 2020, anything I predicted, or anything anybody else predicted, surely … Continue reading 2020 – The year we unlearned everything we learned
Biggest Employee Engagement Trends of 2020
Rick Goodman December 15, 2020 As a keynote speaker and an executive coach I’ve been closely monitoring the changes taking place concerning employee engagement in our new world. As you think about your company’s own engagement standards and company culture are you thinking about ways to make improvements? Why not pause for a moment to … Continue reading Biggest Employee Engagement Trends of 2020
2020, The Year of the Webinar
Erika Dickstein December 4, 2020 There is nothing particularly new and innovative about webinars. Surely you have been going to webinars for years. But, this does seem to be the Year of the Webinar. The reason is obvious: being stuck at home doesn’t obviate our need to learn. Webinars let us take in new skills … Continue reading 2020, The Year of the Webinar
How Retailers Can Capitalize on the 2020 Holiday Season
Guy Yehiav December 4, 2020 The upcoming holiday season presents a series of opportunities for retailers across the United States. As consumers pivoted to online shopping again amidst surging COVID-19 case counts, e-commerce sales are projected to rise by 33% to a record $ 189 billion throughout the 2020 holiday shopping period. The revenue will … Continue reading How Retailers Can Capitalize on the 2020 Holiday Season
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