Tag Archives: 2020

Now That We Survived 2020, We Have an Opportunity to Grow and Excel in 2021

Mark Roberts March 19, 2021 The old saying that the more things change, the more they stay the same seems to be holding so far this year. Even as we’ve moved into a new year, the first few weeks of 2021 seem like the 13th month of 2020. I don’t think we need to rehash … Continue reading Now That We Survived 2020, We Have an Opportunity to Grow and Excel in 2021 →

True Blue: Consumers Remained Loyal To Brands Despite Events Of 2020

Consumer Engagement

True Blue: Consumers Remained Loyal To Brands Despite Events Of 2020 by Ray Schultz , March 3, 2021 Your email system is in place. You are able to send out loyalty updates almost by the minute. It’s time to build new relationships with shoppers. Right? If only that’s all it took. Actually, consumers want discounts … Continue reading True Blue: Consumers Remained Loyal To Brands Despite Events Of 2020 →

4 Powerful Lessons 2020 Taught Us About Programmatic Email Monetization

Email Marketing Optimization

Marika Zinca February 4, 2021 For most publishers, regardless of their industry, to say that 2020 has been a challenge is an understatement. However, since the onset of the pandemic, while so many channels have tumbled, email publishing has flourished. Email subscriptions have soared, as due to COVID-19 restrictions people are spending more time at … Continue reading 4 Powerful Lessons 2020 Taught Us About Programmatic Email Monetization →

Lessons 2020 Taught Us About Our Website

Website Tools

Erika Dickstein January 18, 2021 No one can say that 2020 wasn’t a good teacher. With every passing week and every “unprecedented” news story, we learned all kinds of things. The definition of terms like “social distancing” and “super spreader.” How to master the intricacies of Zoom. What to look for in a face mask. … Continue reading Lessons 2020 Taught Us About Our Website →

Tecate Bids 2020 Good Riddance, Uses Computer Vision To Do It

Marketing Guide

Tecate Bids 2020 Good Riddance, Uses Computer Vision To Do It by Laurie Sullivan @lauriesullivan, December 31, 2020 Heineken’s Mexican beer label Tecate will release a music video on New Year’s Eve that some might interpret as a metaphor for saying good riddance to 2020. In the Spanish-language music video for his latest hit, ‘Pa’ … Continue reading Tecate Bids 2020 Good Riddance, Uses Computer Vision To Do It →

Amazon Rescues Small, Medium-Sized Businesses From COVID-19 Lockdowns In 2020

Amazon Utilization

Amazon Rescues Small, Medium-Sized Businesses From COVID-19 Lockdowns In 2020 by Laurie Sullivan @lauriesullivan, December 29, 2020 States like California may have set restrictions on small- and medium-size businesses that kept consumers from entering physical stores, but during the holiday season these struggling smaller U.S. companies sold nearly 1 billion products in Amazon’s store. To … Continue reading Amazon Rescues Small, Medium-Sized Businesses From COVID-19 Lockdowns In 2020 →

The 2020 Holidays Are Make-or-Break for Brands

World Level Crisis

Natalie Ross December 30, 2020 The holidays. They’ve always been a time of familiar comforts. For business owners, Thanksgiving heralded the arrival of Black Friday and Cyber Monday, followed like clockwork by a month of elevated pre-Christmas sales and in-store purchasing. Businesses, shoppers, families—everyone got what they wanted as we all took some time to … Continue reading The 2020 Holidays Are Make-or-Break for Brands →

Holiday Shopping Trends 2020 in E-commerce [Infographic]

Holiday Campaigns

Venkatesh C.R. December 26, 2020 The 2020 holiday shopping landscape is obviously unique in that it’s the first time in the history of ecommerce that a pandemic became a primary factor in affecting its trends. Yes, there will always be a notable increase in shopping activity that the holidays usher in. But add to this … Continue reading Holiday Shopping Trends 2020 in E-commerce [Infographic] →