Video Commerce, Wednesday, September 24, 2014
Liveclicker, Inc., a global innovator in delivering rich customer experiences across the web and email, announced that it has launched RealTime Emailon HubExchange, bringing marketers a new solution within the Salesforce ExactTarget Marketing Cloud to deliver content customized for recipients based on the moment they open their email messages. The announcement was made today at Salesforce ExactTarget Marketing Cloud’s Connections 2014 in Indianapolis.
RealTime Email’s powerful real-time targeting, testing and analytics capabilities enable ExactTarget clients to engage with consumers via highly focused, relevant email campaigns that drive clicks, conversions and revenues. It empowers marketers to personalize messages for every recipient’s continually changing context, in real time, including their location, time, weather, language settings and type of device, to provide pertinent content and drive engagement and sales.
“Email marketers have been working with a broken content personalization model for nearly two decades,” said Justin Foster, co-founder and VP market development at Liveclicker. “Today’s consumer is on the move, dependent on mobile, and overwhelmed with messaging. RealTime Email enables marketers to take advantage of these mega-trends by enabling content within email to respond to a recipient’s geo-location, device, and even local time. As a result, messaging can be transformed in real time even after the ‘send’ button is pressed.”
“We are excited to welcome Liveclicker’s RealTime Email to Salesforce ExactTarget Marketing Cloud HubExchange,” said Ian Murdock, ExactTarget Marketing Cloud’s vice president of platform and developer community. “Together with companies like Liveclicker, ExactTarget Marketing Cloud is transforming digital marketing, providing marketers around the world with a powerful platform and ecosystem of integrated applications to create customer experiences that build loyalty and drive results.”
Liveclicker is a silver-level sponsor of Salesforce ExactTarget Marketing Cloud Connections 2014, and will be presenting with Sony Electronics in the App Theater during the event on Wednesday, Sept. 24 at 5:30 p.m. on the topic of leveraging real-time technology to deliver immersive experiences in email.
About HubExchange
HubExchange is ExactTarget Marketing Cloud’s app marketplace that enables technology providers to build and deliver integrated applications within ExactTarget Marketing Cloud. Much like a consumer purchases and downloads apps on a smartphone, HubExchange enables marketers to access and install ExactTarget Marketing Cloud and third-party developed digital marketing apps, making it easy to integrate new features or marketing solutions to power marketing campaigns from within ExactTarget Marketing Cloud.
About Connections 2014
Connections 2014 offers digital marketers from around the world access to renowned speakers, including Nick Besbeas, vice president of marketing, LinkedIn; Charles Best, CEO, DonorsChoose.org; and will.i.am, entrepreneur, musician and philanthropist, and more than 75 breakout sessions. Connections is designed to transform companies’ customer interactions into brand experiences. Marketers will experience inspiration, education, and entertainment, for a journey unlike any other.
Connections follows ExactTarget Marketing Cloud Connections ‘13, an event that welcomed marketers from around the globe to Indianapolis and featured former U.S. Secretary of State Condoleezza Rice, biographer Walter Isaacson, author Jim Collins and the first-ever private music festival with Avett Brothers, Imagine Dragons and DJ Casey Connor.
For updates on Connections, follow @ExactTarget and the hashtag #CNX14 and on Twitter.
ABOUT LIVECLICKER
Liveclicker delivers rich customer experiences for leading brands across email and the web. Its RealTime Email solution brings static emails to life with content updated dynamically at the moment of open. Liveclicker’s video commerce solutions help today’s top brands – from production through conversion – generate the most ROI from video. Founded in 2008, the company helps clients such as Costco, Bed Bath and Beyond, Petco, eBags, Canadian Tire, Best Buy, 1-800-Flowers,Under Armour, OnlineShoes.com and many others drive higher consumer engagement and conversion. For more information, please visit: www.liveclicker.com.
– See more at: http://video-commerce.org/2014/09/liveclicker-launches-realtime-email-on-hubexchange-salesforce-exacttarget-marketing-clouds-integrated-apps-marketplace-at-salesforce-exacttarget-marketing-cloud-connections-2014/#sthash.ECtuW460.dpuf
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