The biggest takeaway is Google’s strategy for embedding its Gemini AI models into tools marketers already use. By Pamela Parker Published on April 27, 2026 Google Cloud’s annual conference featured dozens of announcements aimed at enterprise marketers. Some represent genuinely new capabilities. Others are early-stage partnerships with vague timelines, or existing products repackaged under … Continue reading What marketers need to know from Google Cloud Next ’26
Adobe Summit 2026 reveals Adobe CX Enterprise, AI agents and new GenStudio modules to solve content and data bottlenecks. By Pamela Parker Published on April 20, 2026 Adobe is replacing its Experience Cloud umbrella with a new flagship offering called Adobe CX Enterprise— an AI-first platform that merges creative and marketing capabilities under a … Continue reading Adobe rebrands Experience Cloud as ‘CX Enterprise,’ goes all-in on AI agents
Is there a world where marketers move past silos to become ‘engagement architects,’ shifting from manual tasks to true orchestration? By Mike Pastore February 19, 2026 SAP today announced it is renaming its SAP Emarsys solution to SAP Engagement Cloud. The rebrand is part of a larger SAP strategy to make engagement a … Continue reading SAP evolves Emarsys into a full-blown engagement cloud
Meet Agentforce Marketing, a far cry from what marketers had available 25 years ago, when its ancestor was launched. Mike Pastore on October 16, 2025 ExactTarget, the tool that would go on to become Salesforce Marketing Cloud after it was acquired by Salesforce in 2013, was launched 25 years ago this year. Marketing Cloud … Continue reading Salesforce Marketing Cloud enters the agentic era
The revamped platform includes the ability to use Google and OpenAI genAI models, as well as Firefly’s Video model. Constantine von Hoffman on April 25, 2025 Adobe unveiled significant updates to its Firefly service, positioning it as a comprehensive, all-in-one home for digital marketers looking to streamline content creation. The revamped Firefly platform integrates … Continue reading Firefly brings AI-powered content creation into Creative Cloud and marketing workflows
Salesforce triples down on Data Cloud with new capabilities including a close connection with the Agentforce AI bots. Kim Davis on September 17, 2024 “Data Cloud is the heartbeat of the Salesforce platform,” said Rahul Auradkar, using Salesforce’s new mantra. “Data Cloud is the core of how AgentForce works,” he added. Auradkar, EVP and … Continue reading Data Cloud represents the ‘biggest upgrade’ in Salesforce history
Salesforce Data Cloud is raining personalized experiences on Principal Financial Group’s B2C and B2B2B businesses. Kim Davis on July 19, 2024 Salesforce’s Marc Benioff believes that 2025 will be the year of Data Cloud. In one sense, this might be seen as celebrating the end (or nearing the end) of a very long journey. … Continue reading How Salesforce Data Cloud supports CX for Principal Financial
Claravine will now provide marketing data standardization within Snowflake AI Data Cloud. Kim Davis on July 11, 2024 Marketing data standards platform Claravine today announced the launch of Powered by Snowflake, a new application that connects its Data Standards Cloud with Snowflake’s AI Data Cloud. Claravine offers standardization of marketing data — standardized taxonomies, … Continue reading Claravine connects its Data Standards Cloud with Snowflake
The relationship between marketing applications and warehouse data means a new kind of martech stack is likely to emerge. Kim Davis on June 6, 2024 The growing use of cloud data warehouses by premium brands will challenge how we think about martech stacks. It goes beyond the composable CDP and the composable customer engagement … Continue reading Cloud data warehouses set to disrupt the martech stack
April 23, 2024 Google fires 20 more workers who protested its AI and cloud computing deal with Israel At the center of the tech giant’s latest internal turmoil is the $1.2 billion “Project Nimbus.” BY Associated Press Google fired at least 20 more workers in the aftermath of protests over technology the company is supplying the … Continue reading Google fires 20 more workers who protested its AI and cloud computing deal with Israel
