Tag Archives: Cloud

4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce

These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate. Salesforce on April 9, 2024 What’s next in first-party advertising? Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. … Continue reading 4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce

MessageGears to operate with the Snowflake data cloud

The enterprise customer engagement platform will operate within Snowflake, gaining fast access to business data. Kim Davis on April 9, 2024 Enterprise customer engagement platform MessageGears has expanded its partnership with data cloud Snowflake to run MessageGears within Snowflake itself. This will allow brands using the Snowflake platform to execute campaigns faster and more securely. … Continue reading MessageGears to operate with the Snowflake data cloud

Oracle brings new genAI capabilities to Oracle Fusion Cloud Applications Suite

At Oracle CloudWorld in London, new generative AI tools for marketing, sales and service were unveiled. Kim Davis on March 14, 2024 Oracle today announced that it is rolling out a range of generative AI tools across both front and back office applications in its Oracle Fusion Cloud Applications Suite. In addition to new solutions … Continue reading Oracle brings new genAI capabilities to Oracle Fusion Cloud Applications Suite

Salesforce rolls out new edition of Marketing Cloud for small businesses

Called Marketing Cloud Growth, the new edition is designed around tasks that small businesses lack the people and resources to take on. Constantine von Hoffman on February 20, 2024 Today Salesforce announced Marketing Cloud Growth, an edition of Marketing Cloud designed specifically for small businesses. With help from AI, this edition makes it easy for … Continue reading Salesforce rolls out new edition of Marketing Cloud for small businesses

Google Analytics 4 can now be integrated with Salesforce Marketing Cloud

For the first time, integration is accessible to both GA4 standard and 360 properties. Nicola Agius on November 15, 2023 Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the first time to anyone who … Continue reading Google Analytics 4 can now be integrated with Salesforce Marketing Cloud

Microsoft and Amazon face a UK antitrust probe over cloud services

Microsoft and Amazon face a UK antitrust probe over cloud services Officials are concerned that it’s too difficult for customers to switch to another provider. Kris Holt   Thu, Oct 5, 2023 Noah Berger / reuters Microsoft and Amazon are facing more antitrust scrutiny. The UK’s Competition and Markets Authority (CMA) says it will investigate … Continue reading Microsoft and Amazon face a UK antitrust probe over cloud services

Adobe Experience Cloud on pace for record earnings

These earnings results came before Adobe announced it was adding the Firefly image generator to its products. Constantine von Hoffman on September 15, 2023 Adobe’s third-quarter results topped Wall Street estimates and revenue for its Adobe Experience Cloud was a big reason why. Overall, the software company reported adjusted earnings of $ 4.09 per share … Continue reading Adobe Experience Cloud on pace for record earnings

5 Cloud Cost Optimization Mistakes and How to Avoid Them

5 Cloud Cost Optimization Mistakes and How to Avoid Them Gilad Maayan / Sep 11, 2023   Cloud cost optimization refers to the process of minimizing an organization’s overall cloud spend by identifying mismanaged resources, eliminating waste, reserving capacity for higher discounts, and maximizing the efficiency of cloud usage. It’s not just about cutting costs; … Continue reading 5 Cloud Cost Optimization Mistakes and How to Avoid Them

New genAI marketing solution rolled out on Google Cloud

Typeface and GrowthLoop are collaborating with Google Cloud to accelerate marketing campaign development. Kim Davis on August 31, 2023 Aimed at accelerating the development and execution of creative marketing campaigns, GenAI Marketing Solution is a collaboration between Typeface, GrowthLoop and Google Cloud. Typeface is a generative AI-powered content creation solution. GrowthLoop (formerly Flywheel) is a … Continue reading New genAI marketing solution rolled out on Google Cloud

KPMG to Invest $2 Billion in Cloud and AI Services

KPMG to Invest $2 Billion in Cloud and AI Services Deanna Ritchie / Jul 14, 2023   KPMG, a worldwide leader in professional services, has formed a multi-year alliance with Microsoft to modernize its workforce practices, strengthen its development, and incorporate artificial intelligence (AI) solutions into its offerings. KPMG will invest $ 2 billion in … Continue reading KPMG to Invest $2 Billion in Cloud and AI Services