Tag Archives: Available

Google’s Header Bidding-Like Tool Becomes Available To All

Google’s Header Bidding-Like Tool Becomes Available To All by Laurie Sullivan  @lauriesullivan, April 4, 2018 Google’s header-bidding platform, which it calls Exchange Bidding, become generally available Wednesday to all publishers using DoubleClick for Publishers (DFP). The company also said it has been testing new ad formats like video and transaction types such as programmatic media-buying … Continue reading Google’s Header Bidding-Like Tool Becomes Available To All

How to build a better marketing strategy using new technologies available today

Technology is transforming marketing faster than ever before. Contributor Nandini Rathi explains that without a clearly defined strategy, you won’t be able to achieve big impact at scale. Nandini Rathi on February 16, 2018   There was a lot of talk about AI-driven marketing in 2017. But it’s no longer a new phenomenon. And as … Continue reading How to build a better marketing strategy using new technologies available today

LinkedIn Video is Now Available, but Do You Really Want It?

James Potter — January 25, 2018 Follow @thelinkedinman — January 25, 2018 LinkedIn introduced LinkedIn Video on their mobile app back in August 2017 with the idea that their members would “share their experience and perspective”, and “share ideas, learn from others and jump start new conversations.” Now hang on a minute, isn’t LinkedIn a … Continue reading LinkedIn Video is Now Available, but Do You Really Want It?

These Are Some of the Best Video Marketing Tools Available

Susan Gilbert — August 21, 2017 Follow @SusanGilbert — August 21, 2017 Increase Your Reach With These Video Marketing Resources Today I have some video marketing resources to help you improve your following online. Here’s four links with tips and tricks to kick start your Monday. Your viewers are attracted to compelling visual content, which … Continue reading These Are Some of the Best Video Marketing Tools Available

Twitter now lets brands say when they’re available to respond to tweets

Businesses’ Twitter profiles can now display their hours of availability and a button to send it a direct message. Tim Peterson on September 15, 2016   rvlsoft / Shutterstock.com Twitter is playing catch-up with Facebook once again when it comes to becoming brands’ favored social platform for customer service. Businesses’ Twitter profiles can now display … Continue reading Twitter now lets brands say when they’re available to respond to tweets

Oh Oh It’s Magic: Facebook Instant Articles Now Available for Your Business

by Scott Fenstermaker March 11, 2016March 11, 2016 Faster Reading, Easier Sharing Coming up on April 12th, Facebook will release its Instant Article functionality to the wide world. This means that anyone who creates content can post that content directly to Facebook, rather than (or along with) publishing it to their own website. Instant Articles … Continue reading Oh Oh It’s Magic: Facebook Instant Articles Now Available for Your Business

Google’s Universal App Campaigns Now Available To All Advertisers In AdWords

Enables Android app developers to promote app installs across Google networks and platforms with ads that are dynamically served and optimized. Ginny Marvin on September 28, 2015 Google’s all-in-one campaign type for Android app developers is rolling out globally. Universal App Campaigns enable app marketers to reach users across search, YouTube, the Google Display Network, … Continue reading Google’s Universal App Campaigns Now Available To All Advertisers In AdWords

Where To Focus With So Many Available Platforms

As publishers face the challenges of a cross-device world, they need to embrace emerging technologies and remember to look toward actual human teams for solutions, says columnist Hagai Tal. Hagai Tal on September 18, 2015 Today’s technology landscape is constantly shifting, as new devices are created to answer modern consumer needs and infrastructures are created … Continue reading Where To Focus With So Many Available Platforms