Discover insights and strategies from brands like Replacements, Colgate-Palmolive, Huel, and more, as revealed during the Emarsys Omnichannel and AI Masterclass event. Emarsys on June 27, 2024 On June 12 and 13, 2024, Emarsys went live with the Omnichannel and AI Masterclass, a digital event featuring fireside chats and expert-led sessions from digital leaders … Continue reading Emarsys Omnichannel & AI Masterclass 2024 recap – and now available on-demand! by Emarsys
The Experience Platform AI Assistant previewed at Adobe Summit earlier this year gives users easier ways to conduct analysis. Kim Davis on June 7, 2024 The Adobe Experience Platform AI Assistant, previewed at Adobe Summit in March, is now generally available to users. Threaded through the Experience Platform and apparently able to pop up … Continue reading Adobe AI Assistant now generally available
Here’s actionable advice on automatically and quickly converting data from a range of channels into data you can use. Ana Mourão on January 2, 2024 There is much talk about how marketers can leverage customer data. However, this also means thinking about how this same customer data needs to flow throughout all the marketing platforms … Continue reading How can marketers help make customer data available automatically and fast?
By Chris Morris November 15, 2023 Black Friday 2023 is a unique shopping experience. What used to be a one-day sales extravaganza has morphed into a nearly monthlong event, where the first “Black Friday” sales started on Nov. 3. That retail sales creep might annoy traditionalists, but it’s a good opportunity for bargain-hunters or … Continue reading These early Black Friday tech deals are available now
Amazon makes Fresh grocery deliveries and pickups available to everyone Prime Members will still get exclusive deals in-store and online. Sarah Fielding Thu, Nov 9, 2023 Adam Davy – PA Images via Getty Images Amazon is expanding its grocery services to the masses — well, at least to everyone who has an account with them. … Continue reading Amazon makes Fresh grocery deliveries and pickups available to everyone
Russ Ketchum, product director of Google Analytics, talks about the UA 360 which are now in Google Analytics 4. Constantine von Hoffman on August 25, 2023 This is the second part of a three-part series of conversations about Google Analytics 4 (GA4) with Russ Ketchum, product director of Google Analytics. In the first part, we … Continue reading How to use the UA 360 features available in GA4
Walmart Connect Makes Available NBCU’s Live Streaming Inventory, Shares Results by Laurie Sullivan @lauriesullivan, June 15, 2023 NBCUniversal, Roku, TikTok, and TalkShopLive on Thursday shared campaigns and results from partnerships built based on the big-box retailer’s partner program. Walmart Connect Partner Lab partnered with NBCUniversal to test a closed-loop media-powered ads for retail in … Continue reading Walmart Connect Makes Available NBCU’s Live Streaming Inventory, Shares Results
Igor Bonifacic @igorbonifacic Whether you just got your hands on a new phone or want to give your current device a makeover, the easiest way to make the most of your smartphone is to try out new apps. The tricky part is not going overboard and installing too many. Below you’ll find a … Continue reading Notion’s AI editor is now available to anyone who wants writing help
Google Search ‘Cars For Sale’ Widget Available In U.S. by Laurie Sullivan @lauriesullivan, January 26, 2023 Google Search will enable car dealerships to serve up lot inventory directly in search listings through a feature called Cars for Sale. The utility, only available in the United States, allows dealerships to add the inventory directly to search … Continue reading Google Search ‘Cars For Sale’ Widget Available In U.S.
Microsoft Makes Last-Touch Attribution For Automated Bidding Generally Available by Laurie Sullivan @lauriesullivan, January 20, 2023 Microsoft Advertising released a model into general availability that it calls “last-touch attribution for automated bidding” on the Microsoft Audience Network this week. Daniel Godoy, evangelist at Microsoft Advertising, provided this update during a presentation. He said enabling the feature when … Continue reading Microsoft Makes Last-Touch Attribution For Automated Bidding Generally Available
