Each page on your site should have a purpose, and if you are strategic, your pages can support one another and your overarching business goals. Andrew Dennis on March 10, 2020 Wouldn’t it be great if every page on your site led directly to a sale or conversion? Or if all it took to convince … Continue reading Building top-funnel content to influence bottom-funnel pages (with real example)
Michael Bianco-Splann — January 23, 2020 Clients, customers, and employees all share one unique quality: being human. As human beings, we know when someone is being genuine as opposed to speaking “corporate talk,” mouthing the words that relegate us to being a number rather than an individual. We know the difference between rote, systematic adherence … Continue reading 5 Reasons to Be Real: Authenticity is the New Competitive Edge
Mike Parry — October 30, 2019 Why is it more expensive to do something in house? Just recently our sales team have come across a number of potential small business accounts which have said; We manage email marketing ourselves… It’s become a part of my role and I fit it in when I can… We’re … Continue reading What’s the Real Cost of Not Outsourcing Your Email Marketing
Olivia Lipkin — October 17, 2019 In this era of hyper-personalization and ABM, having the right data can make or break your marketing efforts. That’s why we spend so much time talking about the value of third-party intent data — it’s your key to better account prioritizing, more effective content personalization, more efficient outreach, and … Continue reading Data Integration: The Real Key to Success with Intent Insights
Thomas Schissler — October 12, 2019 A few years ago, I was part of a team that was starting to work together under very difficult circumstances: We had to finish a showcase in the Industry 4.0 area within just six weeks. The task required a truly cross-functional team, not only to create software components, but … Continue reading The Power of Real Teamwork
Kim Caro — September 22, 2019 — September 22, 2019 I attended Denver Digital Summit this summer, and as is often the case at such conferences, social media was a hot topic. A major point of discussion was how people are losing trust in these platforms due to fake news, fake social media accounts, bots … Continue reading Keeping it Real: Authenticity, Honesty & Transparency in Social Media
Peter Götz — September 13, 2019 Follow @petersgoetz — September 13, 2019 Software developers are mostly guys, happy to work by themselves at night in dark rooms. And they turn coffee, cola and pizza into code. Right? My experience so far To be honest, the longer I have worked in software development the more wrong … Continue reading The Development Team in Scrum – Just Developers or a Real Team?
Elliot Begoun — May 8, 2019 Follow @intertwinegroup — May 8, 2019 Canva.com Could you do me a favor? Open your investor deck and go to the slide that includes the size of the market and the percentage of it that you plan to capture. Now, move your finger to the top righthand corner of … Continue reading Do You Have a Real Growth Hypothesis?
Katherine Pendrill — April 29, 2019 — April 29, 2019 When it comes to launching a startup, there’s no magic formula or template that you can follow. While there are plenty of ‘how to’ articles out there and dozens of entrepreneurial gurus sharing their wisdom, everyone’s journey ends up looking a little bit different. This … Continue reading From Zero to $100,000 Real Quick: How to Get Funding for a Startup Business
Arik Hanson — November 15, 2018 — November 15, 2018 Two years ago I wrote a post. The theory: Brands no longer need to post 20 times a week to drive results in social media marketing. Back in 2016, this was actually a somewhat progressive concept. A few brands were leading the way (Target, at … Continue reading The Real Reason Brands Are Still Posting 30X a Month on Facebook