Tag Archives: Real

Separating fact from fiction: How real are the problems with GA4?

Russ Ketchum, product director of Google Analytics, addresses some of the complaints about GA4 and looks at what changes are coming. Constantine von Hoffman on September 25, 2023 There are a lot of complaints about Google Analytics 4 (GA4). Some of these — the UI, for example — are based on users’ experience. Others are … Continue reading Separating fact from fiction: How real are the problems with GA4?

This is the real cost of cutting diversity programs

  By Misty Gaither February 28, 2023   With news of layoffs,  prolonged inflation, and the possibility of a recession, many business leaders are reexamining their strategies and prioritizing the most critical business initiatives. For many companies that means that  DEIB (Diversity, Equity, Inclusion, and Belonging) initiatives are threatened, signaling that these  efforts are still … Continue reading This is the real cost of cutting diversity programs

MrBeast’s billion-dollar business and the real reason VCs want to invest

  By Megan Morrone December 11, 2022 MrBeast (née Jimmy Donaldson), creates videos of himself counting to 100,000, tipping his pizza delivery guy a house, and burying himself alive. The No. 1 YouTube star also runs a delivery-first restaurant chain, MrBeast Burger; his Feastables line of snacks launched in January and has already amassed more … Continue reading MrBeast’s billion-dollar business and the real reason VCs want to invest

Elon Musk accuses Twitter of fraud for hiding real number of fake accounts

Twitter sues Elon Musk for attempting to back out of $44 billion buyout deal The suit sets the stage for a lengthy legal battle. I. Bonifacic @igorbonifacic   Andrew Kelly / reuters Twitter is suing Elon Musk to force the Tesla and SpaceX CEO to complete his $44 billion acquisition of the social media company. … Continue reading Elon Musk accuses Twitter of fraud for hiding real number of fake accounts

MarTech Salary and Career: The meritocracy myth vs. the real gender pay gap

Woman in martech earn an average of 0.70?for every $1 a man earns. Constantine von Hoffman on June 15, 2022 One of the myths about the tech sector is that it’s a meritocracy, where people are primarily judged and rewarded on ability. Unfortunately, that’s not the case. The gender pay gap is just one example. … Continue reading MarTech Salary and Career: The meritocracy myth vs. the real gender pay gap