April 17, 2026 ‘Bouncing back’ is a myth. Here’s what real resilience looks like BY The Conversation When Maria looked at herself in the mirror for the first time after her mastectomy, she stood very still. One hand rested on the bathroom counter. The other hovered near the flat space where her breast had been. The … Continue reading ‘Bouncing back’ is a myth. Here’s what real resilience looks like
AI is replacing tools and reshaping budgets, but it’s also expanding stacks and increasing headcount. By Constantine von Hoffman Published on April 1, 2026 Forty-two percent of marketers say their budgets increased because of AI, and a third say it is also driving a significant rise in headcount, according to a new survey … Continue reading The real impact of AI on budgets, stacks and teams
AI performance depends on what it knows, not how you ask. Learn how to structure data and systems for better results. By Ana Mourão Published on March 27, 2026 The AI conversation in marketing has been dominated by two things: which tools to buy and how to write better prompts. Both are real … Continue reading Context engineering is the real AI advantage in marketing
Small UX tweaks can remove major purchase barriers. Create a seamless checkout experience that keeps customers coming back. By Shama Hyder Published on March 25, 2026 Last updated on March 26, 2026 The data for online shopping cart abandonment rates isn’t pretty. Even if you think it’s high, you might be surprised at how … Continue reading The real reason checkout kills ecommerce conversions
AI adoption is nearly universal, but ROI confidence is slipping. Learn how mature teams connect AI to pipeline, deal velocity and revenue growth. By Brianna Miller March 2, 2026 We’ve all felt it — that initial buzz around AI. For a while, every marketing conversation started with “Did you see what ChatGPT can … Continue reading How to drive real ROI with AI in B2B marketing
Alignment is what turns strategy into execution, helping teams move together so growth accelerates instead of stalling. By Tanya Thorson January 15, 2026 Growth doesn’t stall because you need more leads. It stalls when what’s happening inside can’t keep up with what buyers expect outside. Most teams are moving fast, just not together. … Continue reading Why internal alignment is your real growth engine
Polymarket launches real estate and housing prediction markets onto platform via Parcl Sophie Atkinson Suswati Basu Polymarket is entering into a new world as it signs a partnership with Parcl to bring real estate and housing prediction markets to life. The duo will see Parcl’s daily housing prices indices brought into a … Continue reading Polymarket launches real estate and housing prediction markets onto platform via Parcl
Instagram chief: AI is so ubiquitous ‘it will be more practical to fingerprint real media than fake media’ Adam Mosseri says creators should prioritize “unflattering” images to prove they are real. Karissa Bell Wed, December 31, 2025 Adam Mosseri, Head of Instagram and Meta speaks during the World Audio Visual & Entertainment Summit … Continue reading Instagram chief: AI is so ubiquitous ‘it will be more practical to fingerprint real media than fake media’
ANA report says why marketers must deliver hands-on brand experiences while designing for a future led by AI-powered consumer decision-making. Constantine von Hoffman on November 25, 2025 Marketers in 2026 face two priorities: bring back real-world brand experiences and get ready for AI-led discovery, according to the “Signals from the Stage” report from the … Continue reading Consumers want less digital, more real world from brands in 2026
A rebrand unraveled by bot-driven outrage. Here’s what it shows about brand risk, trust and the emotional stakes driving B2B marketing. Scott Gillum on November 21, 2025 Now that the dust has settled, the branding agency fired and the old brand restored, it’s a good time to look at what really happened with the … Continue reading The real story behind Cracker Barrel’s rebrand — and why it matters for B2B brands
