June 02, 2026 AI isn’t the real reason college grads can’t find jobs BY Pavithra Mohan College graduates are up against a number of forces as they navigate the current job market—AI being chief among them. As companies cut entry-level jobs and cite AI adoption to justify layoffs, new entrants to the workforce have found themselves … Continue reading AI isn’t the real reason college grads can’t find jobs
AI can speed up every marketing team. The bigger challenge is avoiding commoditization when everyone uses the same tools. By Chris Robson Published on May 26, 2026 One of the biggest traps in marketing research and technology today is mistaking speed for impact. We’re focusing on doing more, being more efficient, and … Continue reading The real risk of AI is marketing commoditization
Medallia’s debt crisis reveals how private equity ownership can quietly reshape the software marketers depend on. By Pamela Parker Published on May 11, 2026 If you’re a marketer or CX leader who relies on Medallia, you’ve likely been asking yourself: Is Medallia going out of business? Should I be worried? The short answer: no, Medallia … Continue reading Medallia survived, but the real story should worry marketers
April 17, 2026 ‘Bouncing back’ is a myth. Here’s what real resilience looks like BY The Conversation When Maria looked at herself in the mirror for the first time after her mastectomy, she stood very still. One hand rested on the bathroom counter. The other hovered near the flat space where her breast had been. The … Continue reading ‘Bouncing back’ is a myth. Here’s what real resilience looks like
AI is replacing tools and reshaping budgets, but it’s also expanding stacks and increasing headcount. By Constantine von Hoffman Published on April 1, 2026 Forty-two percent of marketers say their budgets increased because of AI, and a third say it is also driving a significant rise in headcount, according to a new survey … Continue reading The real impact of AI on budgets, stacks and teams
AI performance depends on what it knows, not how you ask. Learn how to structure data and systems for better results. By Ana Mourão Published on March 27, 2026 The AI conversation in marketing has been dominated by two things: which tools to buy and how to write better prompts. Both are real … Continue reading Context engineering is the real AI advantage in marketing
Small UX tweaks can remove major purchase barriers. Create a seamless checkout experience that keeps customers coming back. By Shama Hyder Published on March 25, 2026 Last updated on March 26, 2026 The data for online shopping cart abandonment rates isn’t pretty. Even if you think it’s high, you might be surprised at how … Continue reading The real reason checkout kills ecommerce conversions
AI adoption is nearly universal, but ROI confidence is slipping. Learn how mature teams connect AI to pipeline, deal velocity and revenue growth. By Brianna Miller March 2, 2026 We’ve all felt it — that initial buzz around AI. For a while, every marketing conversation started with “Did you see what ChatGPT can … Continue reading How to drive real ROI with AI in B2B marketing
Alignment is what turns strategy into execution, helping teams move together so growth accelerates instead of stalling. By Tanya Thorson January 15, 2026 Growth doesn’t stall because you need more leads. It stalls when what’s happening inside can’t keep up with what buyers expect outside. Most teams are moving fast, just not together. … Continue reading Why internal alignment is your real growth engine
Polymarket launches real estate and housing prediction markets onto platform via Parcl Sophie Atkinson Suswati Basu Polymarket is entering into a new world as it signs a partnership with Parcl to bring real estate and housing prediction markets to life. The duo will see Parcl’s daily housing prices indices brought into a … Continue reading Polymarket launches real estate and housing prediction markets onto platform via Parcl
