AAMP 2.3 adds the governance, integrations, and privacy controls organizations need to move AI agents into production. By Constantine von Hoffman Published on July 30, 2026 AI agents have spent the past year proving they can help plan, buy, and optimize advertising. The next challenge is getting them to work reliably inside the … Continue reading IAB Tech Lab gets AI agents ready for real advertising
As AI agents take over product discovery, marketers risk losing pricing power and customer relationships unless they own the underlying data. By Ana Mourão Published on July 24, 2026 The agentic commerce conversation inside marketing teams narrowed to a single question: how do we get the AI to recommend us? It’s a reasonable … Continue reading The real risk in agentic commerce
Stagwell Discovers Where Agent Performance Comes From by Laurie Sullivan , Staff Writer, July 7, 2026 Stagwell’s global media business Stagwell Media Platform became the first to integrate Microsoft Copilot, which is powered by the open standard protocol Model Context Protocol (MCP). MCP has been embedded into the paid-search workflow of Assembly Global, the network’s … Continue reading Stagwell Discovers Where Real AI Agents’ Performance Comes From
Cost savings are only the beginning. Learn how organizations move from AI-driven efficiency to entirely new sources of growth. By Frans Riemersma Published on June 23, 2026 A majority of organizations now use AI in at least one function — 88%, according to McKinsey — but only 6% report significant enterprise-wide impact. This … Continue reading The real AI opportunity is creating new value
June 22, 2026 I’ve never had a real job. Here’s how I’m running a company anyway BY Anushk Mittal I first heard about Silicon Valley when I was 15. I have shipped something every single day since then. Twelve years later, I’m the cofounder and CEO of Shapes, the most popular platform where you can talk … Continue reading I’ve never had a real job. Here’s how I’m running a company anyway
A new survey suggests operational bottlenecks, not software limitations, are preventing marketers from acting on insights. By Constantine von Hoffman Published on June 19, 2026 After years of investment in martech platforms, customer data tools, analytics systems, and AI, most marketing leaders still believe their technology is falling short. According to a … Continue reading The real martech problem is not technology
June 16, 2026 Meet 6 academic projects showing promise to make real impact BY Louise Imber Colleges and universities are at the forefront of innovative design. Collaborations linking students, professors, and groundbreaking technology bring seemingly impossible ideas to life. These schools are not only making rapid advances in sustainability, design, and healthcare but are pioneering spaces … Continue reading Meet 6 academic projects showing promise to make real impact
June 02, 2026 AI isn’t the real reason college grads can’t find jobs BY Pavithra Mohan College graduates are up against a number of forces as they navigate the current job market—AI being chief among them. As companies cut entry-level jobs and cite AI adoption to justify layoffs, new entrants to the workforce have found themselves … Continue reading AI isn’t the real reason college grads can’t find jobs
AI can speed up every marketing team. The bigger challenge is avoiding commoditization when everyone uses the same tools. By Chris Robson Published on May 26, 2026 One of the biggest traps in marketing research and technology today is mistaking speed for impact. We’re focusing on doing more, being more efficient, and … Continue reading The real risk of AI is marketing commoditization
Medallia’s debt crisis reveals how private equity ownership can quietly reshape the software marketers depend on. By Pamela Parker Published on May 11, 2026 If you’re a marketer or CX leader who relies on Medallia, you’ve likely been asking yourself: Is Medallia going out of business? Should I be worried? The short answer: no, Medallia … Continue reading Medallia survived, but the real story should worry marketers
