AI adoption is nearly universal, but ROI confidence is slipping. Learn how mature teams connect AI to pipeline, deal velocity and revenue growth. By Brianna Miller March 2, 2026 We’ve all felt it — that initial buzz around AI. For a while, every marketing conversation started with “Did you see what ChatGPT can … Continue reading How to drive real ROI with AI in B2B marketing
Alignment is what turns strategy into execution, helping teams move together so growth accelerates instead of stalling. By Tanya Thorson January 15, 2026 Growth doesn’t stall because you need more leads. It stalls when what’s happening inside can’t keep up with what buyers expect outside. Most teams are moving fast, just not together. … Continue reading Why internal alignment is your real growth engine
Polymarket launches real estate and housing prediction markets onto platform via Parcl Sophie Atkinson Suswati Basu Polymarket is entering into a new world as it signs a partnership with Parcl to bring real estate and housing prediction markets to life. The duo will see Parcl’s daily housing prices indices brought into a … Continue reading Polymarket launches real estate and housing prediction markets onto platform via Parcl
Instagram chief: AI is so ubiquitous ‘it will be more practical to fingerprint real media than fake media’ Adam Mosseri says creators should prioritize “unflattering” images to prove they are real. Karissa Bell Wed, December 31, 2025 Adam Mosseri, Head of Instagram and Meta speaks during the World Audio Visual & Entertainment Summit … Continue reading Instagram chief: AI is so ubiquitous ‘it will be more practical to fingerprint real media than fake media’
ANA report says why marketers must deliver hands-on brand experiences while designing for a future led by AI-powered consumer decision-making. Constantine von Hoffman on November 25, 2025 Marketers in 2026 face two priorities: bring back real-world brand experiences and get ready for AI-led discovery, according to the “Signals from the Stage” report from the … Continue reading Consumers want less digital, more real world from brands in 2026
A rebrand unraveled by bot-driven outrage. Here’s what it shows about brand risk, trust and the emotional stakes driving B2B marketing. Scott Gillum on November 21, 2025 Now that the dust has settled, the branding agency fired and the old brand restored, it’s a good time to look at what really happened with the … Continue reading The real story behind Cracker Barrel’s rebrand — and why it matters for B2B brands
Stronger modeling and disciplined measurement help marketing earn credibility where it matters most. Shiv Gupta on November 19, 2025 Marketing leaders often find themselves in a constant struggle. Expected to drive growth, build brands and shape customer experience, they face ongoing scrutiny from CFOs and boards who want to know, “What’s the return?” Even … Continue reading The real reason marketing budgets get cut — and how to stop it
Shadow DAMs inside design tools and shared drives are changing how creative assets move — fast, flexible and outside IT’s control. Gareth Chilton on November 7, 2025 As organizations generate more content than ever, digital asset management (DAM) now sits at the center of marketing and creative infrastructure. But as the technology matures, a … Continue reading When shadow DAMs become the real system of record
Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, trust-based personalization. Katie Templin on November 3, 2025 Many organizations still base their targeting on demographics — broad traits like age, job title or marital status — rather than the behavioral factors that actually drive decisions. Whether B2B or … Continue reading Why behavioral segmentation beats personas for real personalization
Before adding AI to your CRM, fix the work behind it. This practical framework helps align people, process and platforms for real AI readiness. Angela Vega on October 30, 2025 Marketing means constant reinvention. We launch, measure, tweak and sometimes scrap entire systems when new insights surface. I’ve managed more than a dozen platforms, … Continue reading 7 steps to build real AI readiness in your CRM
