Leveraging Talent Analytics to Improve Recruitment and Reach Business Goals

Even though the future is always unknown, humans never had to navigate more uncertainty in recent history as they have now. As a result, it’s also harder to lead industries, companies, and businesses.

One has to implement a data-driven approach and ensure each step leads to a well-thought-out decision and favorable outcome. That creates a demanding challenge for HR, an ever-evolving field responsible for human capital, the essential element of every organization.

The question is, how can one make a science-based and well-informed decision when the future of human resources never seemed to be this uncertain? The most reliable answer that covers all the points is talent analytics.

If they leverage this analysis, business leaders could develop proper strategies and lead their companies successfully regardless of external circumstances. They would have relevant insights concerning employee data, hiring pool, team weaknesses, and other critical information.

What are Talent Analytics and What’s Their Role?

Talent Analytics is a high-tech platform that generates valuable data about the workforce, allowing employers and Talent Acquisition teams (TA) to improve their decision-making. With this analysis, recruiters get invaluable information about their talent pipeline, talent pool, and current employees.

Thanks to that, they can dive beneath the surface and understand their staff better. TA teams can leverage talent analytics to identify their workforce strengths and weaknesses and make sourcing decisions.

Recruiters can be more certain about where to place each candidate, improve team performance or create a proper workforce incentive. Talent analytics software allows various predictions concerning job applicants, workflow, and employees, leading to successful business results.

How Can Recruiters Leverage Talent Analytics to Improve the Hiring Process?

TA teams should aim for more than filling available vacancies and hiring anyone who fits the job description. Instead, they should rely on accurate insights that allow them to reach business goals while ensuring a smooth and efficient recruitment process.

To achieve that, recruiters should know how to use talent data to address hiring challenges and the company’s needs. Otherwise, their strategies, initiatives, and procedures could be ineffective, resulting in poor talent acquisition, employee disengagement, and lack of productivity.

For instance, only 21 percent of HR leaders believe their organizations use talent data effectively to inform business decisions. It’s why companies should improve and raise awareness concerning the possibilities of talent analytics. If not, they could waste its potential by focusing on data only without thinking of delivery.

Therefore, companies that know how to manage talent data and analytics technology are more successful at communicating analytics and insights and applying them to business problems. As a result, they drive talent outcomes by up to 23 percent and, in the process, make better sourcing decisions.

Talent analytics provide TA teams with real-time data, allowing them to become talent guides, helping every stakeholder in the hiring process reach mutual goals. In a nutshell, that means they can leverage talent analytics to start their candidate search, understand what actions TA should take, and communicate these insights with HR.

As a result, all involved parties would know the state of the recruitment process and who is responsible for what. That leads to better-informed recruitment, including how much time it takes to fill a vacancy, where job applicants come from, and where to seek future workers.

Overall, talent analytics allow TA teams to know what to expect before they start and to understand what they need and where they can find it.

Talent Analytics Data as a Roadmap for Sourcing Decisions

Sourcing strategy requires a data-driven roadmap that extracts relevant information about past and current job roles. These insights provide TA teams with a better understanding of hiring needs, obstacles, and possibilities.

Moreover, they provide direct support to businesses by enabling better informed and compatible sourcing decisions.

Here’s how talent analytics improve recruitment goals with their data.

  • Candidate location – With talent analytics insights, TA teams can see where job seekers come from and their proximity to the geographical location of a particular job role. That can help them decide whether allowing telework or hybrid forms of work could expand their talent pipeline.
  • Candidate sourcing – Analytics platforms also allow TA teams to identify which candidate sourcing channels are the most successful by checking the performance of a job posting. For instance, they can see how many times job seekers clicked on their ad and the correlation between applications and complete job applications.
  • Internal mobility – TA teams can measure the success of internal mobility and employee referrals by checking how many workers viewed or shared a job posting.
  • Marketing campaign data – Talent analytics allow thorough recommendations concerning marketing campaigns, the best timing, and focal points. As a result, TA teams can adjust the exact hour to start the promotion, enabling them to widen their outreach and incentivize interested job seekers.

These possibilities make talent analytics critical for efficient recruitment strategies, sourcing decisions, and business goals achievement.

Having access to talent analytics can be a game-changer for the efficiency of talent acquisition and the hiring process. However, the data itself isn’t enough as business leaders and TA members should know how to read these insights and leverage them to drive sourcing decisions.

Knowing how to utilize talent analytics efficiently turns an investment into a powerful strategy that helps business leaders gear their initiatives in the right direction, plan talent acquisition, and allot an allotted budget.

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Author: Lovepreet Dhaliwal

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