Tag Archives: Leveraging

5 ways CRMs are leveraging AI to automate marketing today

Marketing Automation

Here’s how AI innovations in major CRM platforms are transforming functions like sentiment analysis, campaign creation and more. Gene Marks on December 18, 2023 Artificial intelligence is rapidly transforming marketing operations. Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer … Continue reading 5 ways CRMs are leveraging AI to automate marketing today →

How Homethreads is leveraging data to create a new customer experience

Customer Experience

Homethreads’ proprietary technology provides customer data to position the brand as more than just another home goods site. Constantine von Hoffman on September 11, 2023 Antoine Grant has a lot of business expertise, but only recently became a business owner. Since starting with Bain & Company 16 years ago, he’s worked in real estate, education, … Continue reading How Homethreads is leveraging data to create a new customer experience →

Leveraging ChatGPT to save advertising professionals’ time by Fluency

ChatGPT

Ad automation startup proves that ChatGPT’s potential is no longer theoretical—it’s practical. Fluency on February 10, 2023   The news is awash with articles about how ChatGPT might disrupt countless industries—including advertising and marketing. Yet despite all the theorizing and (often trivial) demonstrations, there have been few—if any—tangible examples of ChatGPT (and GPT-3) at work … Continue reading Leveraging ChatGPT to save advertising professionals’ time by Fluency →

How companies are leveraging clean rooms and first-party data as cookies vanish

Cookieless Targeting

Remain competitive with campaign insights and customer segmentation with the help of clean room partners. Chris Wood on November 17, 2022 Even though it’s harder than ever for marketers to get customer data, customers demand the same high level of relevance when they hear from companies. To gain better campaign performance with less readily available … Continue reading How companies are leveraging clean rooms and first-party data as cookies vanish →

How marketers are leveraging digital channels during the Super Bowl, with or without a spot during the big game

Digital Experience

There’s an entire digital ecosystem built around the Super Bowl that brands are using to build awareness and deep conversations with customers. Chris Wood on February 10, 2022 For a long time, marketers have leveraged tie-ins and other supporting initiatives around the Super Bowl, which remains one the biggest yearly events in marketing. Big spenders … Continue reading How marketers are leveraging digital channels during the Super Bowl, with or without a spot during the big game →

How eCommerce Shops are Leveraging Machine Learning to Resolve Sizing Issues

eCommerce Strategies

Efrat Vulfsons September 7, 2021 There is no doubt that internet access and adoption have been on the increase; this factor has also enabled online transactions. eCommerce shops are leveraging this shift in buyers’ attitudes to make big gains and relegate brick and mortar to the background. What the marketing world witnessed in April 2020, … Continue reading How eCommerce Shops are Leveraging Machine Learning to Resolve Sizing Issues →

Leveraging Talent Analytics to Improve Recruitment and Reach Business Goals

Talent Hiring

Lovepreet Dhaliwal July 24, 2021 Even though the future is always unknown, humans never had to navigate more uncertainty in recent history as they have now. As a result, it’s also harder to lead industries, companies, and businesses. One has to implement a data-driven approach and ensure each step leads to a well-thought-out decision and … Continue reading Leveraging Talent Analytics to Improve Recruitment and Reach Business Goals →

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