Tag Archives: Goals

How to Set Social Media Goals for 2022

Susan Friesen November 16, 2021 Create the Most Effective Social Media Marketing Plan There’s a vast sea of social media information out there. Experts are everywhere, and there are just so many opinions on best practices and tactics. Not only that, but the platforms themselves are constantly changing, whether it’s adding new features, increasing character … Continue reading How to Set Social Media Goals for 2022

Google Ads Group Conversion Goals For Bidding Optimization

Google Ads Group Conversion Goals For Bidding Optimization by Laurie Sullivan , Staff Writer @lauriesullivan, November 1, 2021 Google Ads introduced several new features around conversion goals on Monday. The conversion goal feature groups actions into categories based on a specific type of conversion. Marketers can use the feature to optimize bidding at the account or … Continue reading Google Ads Group Conversion Goals For Bidding Optimization

How to Create a MarTech Stack That Supports Your Growth Goals (+ Best Tools)

Alejandra Zilak September 19, 2021 Whether you’re a creative, entrepreneur, or into any type of industry where you get to share your gifts with other people, you’re likely aware that the only way to accomplish any level of success is with good marketing. Effective marketing. Smart marketing. But even knowing that on a fundamental level … Continue reading How to Create a MarTech Stack That Supports Your Growth Goals (+ Best Tools)

5 Year-End Productivity Goals Every Company Can Embrace

Isaac Kohen August 20, 2021 For many people, work was redefined in 2021. Whether employees navigated a remote work environment for the first time or managed new tools associated with accelerated digitalization, the way work was accomplished – and what even constitutes work – looks different than it did a year ago, and it will … Continue reading 5 Year-End Productivity Goals Every Company Can Embrace

Leveraging Talent Analytics to Improve Recruitment and Reach Business Goals

Lovepreet Dhaliwal July 24, 2021 Even though the future is always unknown, humans never had to navigate more uncertainty in recent history as they have now. As a result, it’s also harder to lead industries, companies, and businesses. One has to implement a data-driven approach and ensure each step leads to a well-thought-out decision and … Continue reading Leveraging Talent Analytics to Improve Recruitment and Reach Business Goals

Digital Business in 6 Easy Steps to Achieve Your Goals

Angela Hausman, PhD June 18, 2021 Starting a new digital business is scary but many unemployed workers decided the pandemic offered a great opportunity to work for themselves. Dubbed ‘the COVID entrepreneurs’, more than 4.4 million new digital businesses started over the last year, as a result of the global pandemic and changing employment patterns. … Continue reading Digital Business in 6 Easy Steps to Achieve Your Goals