Tag Archives: Goals

Marketers, campaign success depends on actually identifying your goals

It is important to choose an attribution approach to measure success – and stick to it – because the most common mistake in campaigns is shifting mid-stream. Matt Fanelli on February 20, 2019 Digital marketing is more accountable than ever, but results only matter if they map back to a specific goal. That may seem … Continue reading Marketers, campaign success depends on actually identifying your goals

Does Everyone on Your Team Know the Goals?

Zach Heller — February 9, 2019 Follow @zheller — February 9, 2019 Transparency in business leadership is critical. When leaders are transparent, they build trust and credibility. Their teams generally have a more favorable view of them, as well as the company as a whole. Transparency encourages open communication, problem-solving, and respect. These are the … Continue reading Does Everyone on Your Team Know the Goals?

Goals of a Startup Entrepreneur That Will Set the Business Up For Future Success

Tommy Wyher — February 3, 2019 — February 3, 2019 Entrepreneurs have visions of success but setting a business up for success will take a proactive approach. Being reactive can lead to issues with clients or staff and distracts from the ultimate goal of maximizing productivity/profits. Do not worry about details of things that are … Continue reading Goals of a Startup Entrepreneur That Will Set the Business Up For Future Success

Strategic Video Marketing: How to Match Your Videos to Your Content Goals

Victor Blasco — January 6, 2019 Follow @yumyumvideos — January 6, 2019 Video marketing is insanely effective. That’s something I can say with confidence since I have the numbers to back it up. That being said, harnessing videos’ amazing potential to engage your audience and deliver your message effectively isn’t something that “just happens”. It … Continue reading Strategic Video Marketing: How to Match Your Videos to Your Content Goals

Create Your Success Plan in 2019 With These 10 Business Goals

Susan Gilbert — January 2, 2019 Follow @SusanGilbert — January 2, 2019 10 Business Goals for Success in 2019 Setting our business goals helps us remain focused and driven as we move through the holidays and into the new year. This could be continual education, personal development, a career change, or a financial overhaul — … Continue reading Create Your Success Plan in 2019 With These 10 Business Goals