Tag Archives: Analytics

5 Analytics Tools You Need to Leverage for Your Business

Lilach Bullock September 12, 2020 While running a business, every activity you perform online contributes toward a particular goal. Whether you’re trying to build brand awareness, generate leads, or acquire customers, you need to track your performance. Fortunately, acquiring data about different marketing campaigns provides these valuable insights. To acquire these pieces of data though, … Continue reading 5 Analytics Tools You Need to Leverage for Your Business

Moz Connects Search Analytics To Google Data Studio

Moz Connects Search Analytics To Google Data Studio by Laurie Sullivan , Staff Writer @lauriesullivan, July 29, 2020 Moz, which supports search engine optimization, on Wednesday announced the release of a product that offers enterprise-level rank tracking and search engine result page (SERP) analytics for brands and digital agencies. The Google Data Studio Community Connectors for … Continue reading Moz Connects Search Analytics To Google Data Studio

Reversing Supply Chain Waste with Advanced Analytics

Guy Yehiav June 25, 2020 An accurate, efficient, and reliable supply chain sits at the heart of every business. As cost center (business units that incur expenses and indirectly contribute to revenue), supply chains must be frequently analyzed to drive excellence, particularly in terms of eliminating waste. Every penny in unnecessary expenses like waste that … Continue reading Reversing Supply Chain Waste with Advanced Analytics

Analytics Audit 101: Identify issues and correct them to ensure the integrity of your data

Marketing and analytics professionals need to work together to not only increase the accuracy of our data, but to educate people about how to leverage it. Alan K’necht on June 25, 2020 One thing online businesses need to use as a cornerstone of their business decision making  process is their digital analytics data (analytics data … Continue reading Analytics Audit 101: Identify issues and correct them to ensure the integrity of your data

10 Best Free Twitter Analytics Tools You’ll Love to Use

Victoria Taylor June 24, 2020 Let’s talk about data, Twitter data to be specific. Like any social media account, you want the best results from your online marketing efforts. Who doesn’t want to see an increase in followers, retweets, and engagement? As a brand, your ultimate goal is to use these metrics to increase sales. … Continue reading 10 Best Free Twitter Analytics Tools You’ll Love to Use

Benefits of Talent Analytics & How to Start Using Data Analytics – A Catch 22

Daniel James — June 5, 2020 Why companies should start to use talent analytics and data analytics It’s no secret that data analytics can have a revolutionary impact on talent acquisition processes. Being able to use qualitative data to make hiring decisions, find areas of improvement, and enhance the hiring process is game-changing – akin … Continue reading Benefits of Talent Analytics & How to Start Using Data Analytics – A Catch 22

Call analytics platforms: What are they good for?

Use cases for call analytics platforms are expanding and AI is driving more sophisticated approaches. Pamela Parker on June 4, 2020 Marketers are using call analytics platforms to identify the rich data and consumer insights hidden in the growing volume of inbound calls. Call analytics platforms are one of the few martech systems that can … Continue reading Call analytics platforms: What are they good for?

Using Analytics to Become a Top Performer and Future Proof your AP Organization

Wendy St. Clair — June 2, 2020 It’s no secret that organizations with high levels of Accounts Payable automation spend less than half the time and energy processing invoices than their non-automated counterparts. But that’s not all. As the Hackett Group has uncovered, top performers do much more with automation to ensure their success—they future … Continue reading Using Analytics to Become a Top Performer and Future Proof your AP Organization

Boost in voice calls poses opportunities for marketers using call analytics platforms

Every interaction with a customer or prospect offers opportunities for collecting insights. Pamela Parker on June 1, 2020 While many expected the work-from-home revolution sparked by COVID-19 to result in higher- than-usual traffic on the internet, what has come as something of a surprise is the dramatic increase in the volume of voice calls. In … Continue reading Boost in voice calls poses opportunities for marketers using call analytics platforms