Tag Archives: Analytics

Align your marketing plan with your analytics measurement plan

Audit your analytics on a regular basis to ensure the data you are collecting is as accurate as possible and that all data that should be collected is reported. Alan K’necht on March 6, 2020 All great marketing departments and teams should have a marketing plan and know it intimately. What is surprising is how … Continue reading Align your marketing plan with your analytics measurement plan

What are analytics experts looking to in 2020 with data and privacy?

Logan Gordon, Simo Ahava, Astrid Illum, Abby Matchett and Sayf Sharif share insights to help you gain executive buy-in about privacy policy issues this year. Andrew Garberson on February 28, 2020 While researching the state of tracking and data privacy, I talked to many smart industry experts and asked several to share their advice for … Continue reading What are analytics experts looking to in 2020 with data and privacy?

The Business Case for HR Software and People Analytics

Meredith Wholley — February 27, 2020 People Analytics and Talent Management are not new terms in the HR industry. Placing focus on strategic goals and data-driven methods helps study the processes, challenges, successes, and traits of the people at your organization. When dealing with human capital, making decisions based on analytics and data helps improve … Continue reading The Business Case for HR Software and People Analytics

5 Simple Google Analytics Custom Segments Every Small Business Should Create

Ray Wang — January 31, 2020 Google Analytics segments allow you to see a subset of your website data. For example, you can create a segment to view web behaviours on your website of women between the ages of 25 and 34. Google Analytics segments are useful for unveiling hidden nuggets within your aggregated website … Continue reading 5 Simple Google Analytics Custom Segments Every Small Business Should Create

A Marketer’s Guide to Kaggle for Analytics and Data Science

Alex Papageorgiou — January 10, 2020 Kaggle, the Google-acquired data science platform, started as a virtual meeting point for machine-learning geeks to compete on predictive accuracy scores. It evolved into a Swiss Army knife for data science and analytics—one that can help data professionals, including data-driven marketers, elevate their analytics game. Despite being a free … Continue reading A Marketer’s Guide to Kaggle for Analytics and Data Science

4 Analytics Tools That Will Improve Your Social Media Reach

Susan Gilbert — January 2, 2020 Follow @SusanGilbert Today I have some great resources to help you improve your social media analytics for better reach online. Here’s four links with tips and tricks to kick start your work week. Tracking your ad performance, content and engagement is important in order to improve your brand visibility. … Continue reading 4 Analytics Tools That Will Improve Your Social Media Reach

How Data Analytics Helps Achieve Better Results

Lovepreet Dhaliwal — December 3, 2019 Follow @RChilli Today is the era where HR is transforming with the help of data analytics. Data-driven is a real fact; HR managers can outsource for getting quality candidates and know who can perform well in their roles. Traditionally, recruitment was mainly based on guesswork, where only manual screening … Continue reading How Data Analytics Helps Achieve Better Results

How Analytics Can Impact Your Social Media Performance

Gaurav Sharma — November 21, 2019 Follow @Gaurav_Sharma11 Social media platforms are one of the best places for businesses to connect with consumers. Marketers and businesses are realizing this opportunity and flocking to social networks. Many are not making social media marketing a priority. However, without any data or analytics to fuel your strategy, you’ll … Continue reading How Analytics Can Impact Your Social Media Performance

How People Analytics Informs HR Strategy

James O’Flaherty — November 13, 2019 Let’s face it- technology has our brains inundated with unprecedented amounts of information. As a result, we’ve developed countless platforms and pieces of technology infrastructure that keep us organized, efficient, and profitable. The advent of technology in the business world combined with its future potential makes this an exciting … Continue reading How People Analytics Informs HR Strategy