Tag Archives: Analytics

3 Tactics to Level Up Your Call Center Coaching With Speech Analytics

Veronica Krieg April 1, 2021 As customer service leaders continue to embrace the life where agents can work from where they’re most comfortable, new challenges catapult to the top of priority lists. Gartner research shows in two years, nearly nine in 10 leaders think 20-80% of the customer service workforce will still work from home. … Continue reading 3 Tactics to Level Up Your Call Center Coaching With Speech Analytics

Quick Guide to MarTech & Digital Analytics Platforms

Ken Fortney February 25, 2021 Marketing technology, or MarTech, is a fast-paced industry with new updates every year. MarTech has given 21st Century marketers the ability to cut costs, increase sales, and shrink the amount of labor typically required to keep track of various marketing components. But perhaps the most impressive offspring of MarTech is … Continue reading Quick Guide to MarTech & Digital Analytics Platforms

Google Analytics 4 and UA Properties: What You Need to Know

Rebecca Howard February 25, 2021 As if 2020 didn’t already throw enough curveballs at us, Google decided to introduce Google Analytics 4 (GA4). There I was, working on an intake checklist for a new client, reviewing their GA account when to my surprise the entire dashboard looks terrifyingly different. Where did Views go?! Where are … Continue reading Google Analytics 4 and UA Properties: What You Need to Know

Create a Custom Report in Google Analytics

Pam Aungst January 22, 2021 Google Analytics is the “web analytics reporting offered by Google that tracks and reports website traffic” and “lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.” And while many may be familiar with using some of the pre-existing reports available, … Continue reading Create a Custom Report in Google Analytics

Microsoft Quietly Builds Economic Recovery Model To Support Digital Advertising, Predictive Analytics

Microsoft Quietly Builds Economic Recovery Model To Support Digital Advertising, Predictive Analytics by Laurie Sullivan  @lauriesullivan, December 18, 2020 Microsoft’s analytics team believes marketers who understand the economy better can improve search and digital media campaigns, so the company plans to integrate the reflection of real-life events into the data it publishes. This week, Joe … Continue reading Microsoft Quietly Builds Economic Recovery Model To Support Digital Advertising, Predictive Analytics

Top 7 Social Media Analytics Tools for 2020 – and Beyond!

Jock Breitwieser November 5, 2020 Digital Marketing and Social Media Analytics 2020 Are you actively promoting your business through social media marketing? Advertising your company, products, or services on social media platforms like LinkedIn, Instagram, Twitter, and Facebook is an effective way to boost brand awareness and increase your sales. However, you need to manage … Continue reading Top 7 Social Media Analytics Tools for 2020 – and Beyond!

How to Set Up Google Analytics Campaign Tracking

Pam Aungst November 4, 2020 You’ve brainstormed and come up with the marketing plan for your business. You’ve built and launched your email campaign, paid ad campaigns, and social media campaigns. Now you’re tasked with tracking the ROI of your marketing efforts. As Digital Marketer states, tracking the ROI from your marketing campaigns can “[transform] … Continue reading How to Set Up Google Analytics Campaign Tracking

Using HR Analytics to Predict Major Trends and Opportunities

Hachem Ramki October 21, 2020 However skeptical a reader might be regarding the term ‘prediction’, there are ways to leverage data to define trends. In most aspects of our daily life, consumer behavior can be anticipated. It’s the result of an in-depth analysis that follows a thought pattern, analyzes past behavior, and establishes the various … Continue reading Using HR Analytics to Predict Major Trends and Opportunities