Gaby Alexander January 2, 2021 The very first benefit of Search Engine Optimization is that it provides an elaborate insight into the performance of our competitors. It enlightens us on what is transpiring in the domain and where the loopholes of our competitors lie, so that we can optimize our websites and fill in the … Continue reading The Role of Google Analytics in Scaling Small Businesses
Microsoft Quietly Builds Economic Recovery Model To Support Digital Advertising, Predictive Analytics by Laurie Sullivan @lauriesullivan, December 18, 2020 Microsoft’s analytics team believes marketers who understand the economy better can improve search and digital media campaigns, so the company plans to integrate the reflection of real-life events into the data it publishes. This week, Joe … Continue reading Microsoft Quietly Builds Economic Recovery Model To Support Digital Advertising, Predictive Analytics
Jock Breitwieser November 5, 2020 Digital Marketing and Social Media Analytics 2020 Are you actively promoting your business through social media marketing? Advertising your company, products, or services on social media platforms like LinkedIn, Instagram, Twitter, and Facebook is an effective way to boost brand awareness and increase your sales. However, you need to manage … Continue reading Top 7 Social Media Analytics Tools for 2020 – and Beyond!
Pam Aungst November 4, 2020 You’ve brainstormed and come up with the marketing plan for your business. You’ve built and launched your email campaign, paid ad campaigns, and social media campaigns. Now you’re tasked with tracking the ROI of your marketing efforts. As Digital Marketer states, tracking the ROI from your marketing campaigns can “[transform] … Continue reading How to Set Up Google Analytics Campaign Tracking
Hachem Ramki October 21, 2020 However skeptical a reader might be regarding the term ‘prediction’, there are ways to leverage data to define trends. In most aspects of our daily life, consumer behavior can be anticipated. It’s the result of an in-depth analysis that follows a thought pattern, analyzes past behavior, and establishes the various … Continue reading Using HR Analytics to Predict Major Trends and Opportunities
The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data controls. George Nguyen on October 15, 2020 The latest iteration of Google’s web analytics platform, dubbed Google Analytics 4, is now available. The new property type includes expanded predictive insights, deeper integration with Google Ads, cross-device measurement capabilities and more … Continue reading Meet Google Analytics 4: Google’s vision for the future of analytics
Rafaella Aguiar October 12, 2020 Proper usage of Instagram analytics is essential to the success of any business that uses Instagram for marketing. Indeed, without a way to measure your progress, it’s hard to tell if you’re making any — or worse, if you’re going in the entirely wrong direction. Luckily, Instagram includes a built-in … Continue reading Insights 101: Everything You Need To Know About Instagram Analytics
Julia Miashkova October 7, 2020 As much as social media is a great place to be, the best of it is always way below the surface. This is equally true for average users and brands with big corporate accounts: getting valuable insights on social media requires some digging. Market analytics, lead prospects, competition intel, audience … Continue reading 10 Best Social Media Analytics Tools [Infographic]
Analysis and measurement is foundational for content efficiency. Rodric Bradford on October 1, 2020 Content is the main currency for marketers, no matter what their industry, but the overabundance of content available to consumers has left many marketers with the question: How do I analyze the performance of my content? The question is valid and … Continue reading The growing importance of content analytics
Sebastian Hovv September 22, 2020 Most websites have Google Analytics installed. Even the most tech unsavvy webmasters and business owners are familiar with it and know how to read the data. Analyzing traffic, however, is just the tip of the iceberg. There is so much more to Google Analytics than just visitors and sources, though. … Continue reading 10 Google Analytics Tips To Make Your Job Easier
