Tag Archives: Analytics

4 Third-Party Tools You Can Use to Gain Powerful Instagram Analytics Insights

Rafaella Aguiar October 5, 2021 Tracking Instagram analytics is an absolute must for every business that markets itself on Instagram. Analytics help you understand how your posts are performing and what your audience wants to see. And when you know that, it’s easy to post the content people want so your account — and your … Continue reading 4 Third-Party Tools You Can Use to Gain Powerful Instagram Analytics Insights

What do marketing attribution and predictive analytics tools do?

Gauging the relative success of each of your marketing tactics is important no matter which way the economic winds are currently blowing. Pamela Parker on September 30, 2021 Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters … Continue reading What do marketing attribution and predictive analytics tools do?

Using AI-powered predictive analytics to time your next move

And why aren’t more CMOs looking ahead? Chris Wood on September 24, 2021 Even in uncertain times, AI-driven predictive analytics can help marketers see what opportunities are coming down the pike. So why isn’t this technology being used by more CMOs? At his talk at this month’s MarTech conference, TrustInsights.ai Chief Data Scientist Christopher Penn … Continue reading Using AI-powered predictive analytics to time your next move

How to Easily Track & Categorize File Downloads in Google Analytics with Tag Manager [Video]

Isaiah Stone September 14, 2021 Many websites offer file downloads in order to hook their target audience into a conversion funnel. It can be a key component of the conversion funnel as it can open lines of communication and an opportunity for you to further build relationships with your prospects. If you have a website … Continue reading How to Easily Track & Categorize File Downloads in Google Analytics with Tag Manager [Video]

Why Don’t Conversions in Google Ads and Google Analytics Match?

Kevin Webster September 13, 2021 If there’s one question that every search marketer has had to answer for a client, it’s this one: Why don’t my conversions in Google Ads and Google Analytics match? The answer is simple, yet hard to understand. It’s all about your attribution modeling. What is Attribution Modeling? For the purposes … Continue reading Why Don’t Conversions in Google Ads and Google Analytics Match?

Top 5 Facebook Analytics Tools Every Marketer Should Try in 2021 [Infographic]

Theodora Stanciu August 27, 2021 With almost 1.9 billion daily active users, Facebook is undeniably the largest social media platform globally. While it may be true that fewer young people are using Facebook and more and more people over 55 are signing up, the platform still remains relevant in social media’s ever-changing scene. The usage … Continue reading Top 5 Facebook Analytics Tools Every Marketer Should Try in 2021 [Infographic]

Why the Landing Page Report is Key & Where to Find it in Google Analytics 4 [Video]

Isaiah Stone August 24, 2021 One of the most important aspects of any business is understanding what your users want and how they interact with your site. The landing page report is key to draw insights for user behavior. A landing page is the page a user first sees when they land on your website. … Continue reading Why the Landing Page Report is Key & Where to Find it in Google Analytics 4 [Video]

How to Use Google Analytics to Create a Positive User Experience

Dan Kosir August 19, 2021 With digital becoming the primary source of discovery and engagement in both B2B and B2C spaces, companies need to put their best foot forward with their websites. Ensuring your website speaks to prospective buyers requires many steps, but the use of analytics tools to improve the user experience doesn’t get … Continue reading How to Use Google Analytics to Create a Positive User Experience