Maximize your digital marketing with Microsoft Clarity. Learn how to set up custom events and integrate it with GA4 for richer insights. Mark Meyerson on October 10, 2024 Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering … Continue reading How to use Microsoft Clarity for deeper website analytics
Drive strategic decisions with predictive analytics, enhancing personalization, campaign optimization and lead scoring for better outcomes. Greg Kihlstrom on October 2, 2024 In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. But, many still struggle to transform this data … Continue reading 3 ways to use predictive analytics to make better decisions
Maximize your reach in the Hispanic market using data analytics with insights on personalization, cultural relevance and more. Mauricio Delgado on September 4, 2024 Data analytics is essential for marketers to understand and engage their target audiences. This is especially true when reaching distinct customer segments or attempting to broaden reach into new ones. … Continue reading 3 ways to use data analytics to connect with Hispanic consumers
You can now compare your performance across key metrics with industry peers, providing crucial context for strategic decision-making. Anu Adegbola on September 3, 2024 Google rolled out a significant update to Google Analytics 4 (GA4), allowing users to compare their performance with other businesses in their industry. Why we care: This new feature will provide valuable context … Continue reading Google Analytics 4 introduces benchmarking data
Now that Universal Analytics has ridden into the sunset, we talk to the Google exec about what’s coming for GA4. Anu Adegbola on July 5, 2024 As we bid Google Universal Analytics (UA) its final adieu, we caught up with Product Director of Google Analytics, Steve Ganem, about its successor — Google Analytics 4 (GA4). … Continue reading Steve Ganem, Product Director of Google Analytics, on what’s ahead for GA4
Google Universal Analytics Data Disappeared On Schedule – Or Did It? by Laurie Sullivan , Staff Writer @lauriesullivan, July 1, 2024 People are creatures of habit. They crave familiarity and feel comfortable when they know how to measure something and where to find data — especially when it comes to advertising campaigns running on Google. On … Continue reading Google Universal Analytics Data Disappeared On Schedule – Or Did It?
How to overcome analytics challenges, like data overload, quality problems, integration struggles and delayed insights, using generative AI. Katie Robbert on June 11, 2024 Data analytics is integral to modern business strategies, driving crucial decision-making processes. However, the journey from raw data to actionable insights is often riddled with challenges. Data quality, integration, interpretation … Continue reading The data analytics hierarchy: Where generative AI fits in
Time is running out to save your Universal Analytics data. Follow these steps to archive historical analytics before the July 1 deadline. Janet Driscoll Miller on May 20, 2024 Another Google Analytics 4 migration project deadline is fast approaching, and this deadline is hard set. On July 1, Google will delete all historical data … Continue reading How to archive your Universal Analytics historical data
The importance of predictive analytics in marketing continues to grow as brands try to get ahead (and stay ahead) of the customer. Kim Davis on April 23, 2024 Predictive analytics is the use of data and modeling to predict the likelihood of future outcomes based on the historical record. Machine learning algorithms can be … Continue reading What is predictive analytics?
Practical insights for implementing consent seamlessly in your digital analytics strategy amid evolving privacy laws and user expectations. Alan K’necht on April 16, 2024 It’s important to start monitoring consent management as part of your digital analytics strategy. Apart from the EU, various privacy laws in the U.S., Canada, UK, Australia and other regions require … Continue reading Adopting consent-based analytics for long-term marketing success
