Tag Archives: Analytics

Search Analytics Tool Moves Into Financial, Investor Markets

Search Analytics Tool Moves Into Financial, Investor Markets by Laurie Sullivan  @lauriesullivan, April 19, 2019 As initial public offerings (IPOs) ignite with companies like Pinterest, Lyft, Uber and Slack executives taking their companies public, SimilarWeb — a provider of analytics related to the performance of websites and apps — has moved into the financial space with … Continue reading Search Analytics Tool Moves Into Financial, Investor Markets

Here’s how to get the most out of your marketing analytics investment

Build organizational structure and develop analytics leaders who bridge data science with marketing strategy to improve your return on investment. Eric Bradlow & Jeremy Korst on April 19, 2019   Gartner recently published their Predicts 2019 research report, outlining several converging trends that pose a threat to CMOs and marketing organizations. The report also makes … Continue reading Here’s how to get the most out of your marketing analytics investment

Waze enables programmatic inventory, to offer richer analytics with Google ad tech integrations

Local businesses advertising on the platform can bring customers to their front door with programmatic placements and richer analytics that include real-time insights. Taylor Peterson on April 11, 2019  Waze announced Wednesday that its zero-speed takeover ad unit is now available programmatically via Google’s Display & Video 360 DSP. The Google-owned navigation app also said … Continue reading Waze enables programmatic inventory, to offer richer analytics with Google ad tech integrations

Speech Analytics: Don’t Forget About Voice in Your Digital Enablement Strategy

Omer Minkara — March 29, 2019 Follow @omer_aberdeen — March 29, 2019 Digital enablement is almost everywhere. Nearly all recent conversations I have with customer experience (CX) executives across companies of all sizes and industries involve how they currently use digital channels (e.g., social media, video and messaging), or plan to use them to meet … Continue reading Speech Analytics: Don’t Forget About Voice in Your Digital Enablement Strategy

Mastering Instagram Analytics to Boost Sales [Complete Guide]

Nicole Blanckenberg — March 28, 2019 Follow @https://twitter.com/NicoleBlancken — March 28, 2019 A couple of weeks ago, we reviewed the seven steps you need to follow to win at Instagram selling. But how can you know you’re killing it without a good understanding of your Instagram analytics? We so often spend all our time focusing … Continue reading Mastering Instagram Analytics to Boost Sales [Complete Guide]

How to Use Predictive Analytics in Your E-commerce Email Campaigns

Kevin George — March 14, 2019 Follow @imkevin_monk — March 14, 2019 Are your e-commerce email campaigns still not convincing your email subscribers to buy? If the answer is yes, you’re not alone. Consumers are bombarded with e-commerce emails and it’s hard to stand out in a full inbox, especially when your emails are nothing … Continue reading How to Use Predictive Analytics in Your E-commerce Email Campaigns

Back to Basics: How every marketer can tame the analytics beast

Incorporating analytics into your work isn’t as challenging as you might think once you find the right resources (and many are free). Jason Baik on March 15, 2019 For most marketers, analytics exists in a magic Pandora’s box, encompassing everything from CPCs to CTRs, from algorithms to artificial intelligence, from machine learning to quantum computing … Continue reading Back to Basics: How every marketer can tame the analytics beast