Tag Archives: Analytics

How Analytics Can Impact Your Social Media Performance

Gaurav Sharma — November 21, 2019 Follow @Gaurav_Sharma11 Social media platforms are one of the best places for businesses to connect with consumers. Marketers and businesses are realizing this opportunity and flocking to social networks. Many are not making social media marketing a priority. However, without any data or analytics to fuel your strategy, you’ll … Continue reading How Analytics Can Impact Your Social Media Performance

How People Analytics Informs HR Strategy

James O’Flaherty — November 13, 2019 Let’s face it- technology has our brains inundated with unprecedented amounts of information. As a result, we’ve developed countless platforms and pieces of technology infrastructure that keep us organized, efficient, and profitable. The advent of technology in the business world combined with its future potential makes this an exciting … Continue reading How People Analytics Informs HR Strategy

Hunter Douglas Uses Speech Analytics Feedback To Improve Customer Experience

Hunter Douglas Uses Speech Analytics Feedback To Improve Customer Experience by Laurie Sullivan  @lauriesullivan, October 18, 2019 Hunter Douglas, a manufacturer and marketer of custom window treatments, found a new way to analyze customer communications to make better products and improve customer service by using “unsolicited feedback” from consumers. By analyzing customer service calls, call center … Continue reading Hunter Douglas Uses Speech Analytics Feedback To Improve Customer Experience

Marketer Uses Speech Analytics Feedback To Improve Customer Experience

Hunter Douglas Uses Speech Analytics Feedback To Improve Customer Experience by Laurie Sullivan  @lauriesullivan, October 18, 2019 Hunter Douglas, a manufacturer and marketer of custom window treatments, found a new way to analyze customer communications to make better products and improve customer service by using “unsolicited feedback” from consumers. By analyzing customer service calls, call center … Continue reading Marketer Uses Speech Analytics Feedback To Improve Customer Experience

Marketers want more data, analytics, tech for improved personalization [Study]

According to a report from Merkle, marketers want to invest more in data, analytics and tech to improve customer engagement, and an email address is still the highest priority data to acquire. Jennifer Cannon on August 23, 2019 Delivering personalized communications that drive customer engagement at every touchpoint continues to be a challenge for most … Continue reading Marketers want more data, analytics, tech for improved personalization [Study]

Simplifying Google Analytics configuration with Google Tag Manager

Using analytics through GTM allows you to simplify the code in place on your site and quickly set up advanced features like cross-domain tracking. Tim Jensen on July 29, 2019 Google Analytics is a crucial part of any online marketer’s toolbox. Getting analytics data starts with a proper installation of the tracking code. Thankfully, Google … Continue reading Simplifying Google Analytics configuration with Google Tag Manager

3 Ways Small Businesses Can Leverage Predictive Analytics

Andrej Kovacevic — July 29, 2019 Follow @andrejtl — July 29, 2019 Photo: tippapatt / Adobe Stock Small businesses in every industry wage a constant battle to capture and keep the attention of consumers in their target market. In some cases, they do so in direct competition with some of the world’s best-known brands. To … Continue reading 3 Ways Small Businesses Can Leverage Predictive Analytics