Trying to kick remarketing ads? Contributor Andreas Reiffen discusses why you may be addicted to them and explains how KPIs directly aligned with business objectives help avoid the vicious cycle that comes from ROAS-based objectives. Andreas Reiffen on May 17, 2018 Pay-per-click (PPC) managers love remarketing. At first glance, this makes perfect sense, as it … Continue reading Beating remarketing addiction and testing for incremental value using Google Analytics
The social media company made this announcement — and many others — at F8, its developer conference in San Jose. Robin Kurzer on May 2, 2018 Facebook introduced new analytics features — including a tool to track customer journeys through multiple channels — on Tuesday at its F8 developer conference. Journeys is the most … Continue reading Facebook unveils new analytics features, including a tool to track the omnichannel journey
Tyler Koenig — April 19, 2018 — April 19, 2018 This blog builds on the recent Forrester article by Brandon Purcell: “Four Levels of Effective Analytics Planning.” Forrester offers an outline on what is needed for a company to define their current customer analytics capabilities and how to develop a strategic plan on improving those … Continue reading What Level is your Google Analytics?
Rachel Hand — April 12, 2018 Follow @GroMarketingLtd— April 12, 2018 Google Analytics is a popular tool used to report and measure web traffic on your website. It is mostly used to analyze page activity, views, downloads, bounce rates and pinpoint where your web traffic is coming from. It acts as a useful tool in … Continue reading How Google Analytics Can Be Used to Improve Your Website
Krista Park — April 7, 2018 — April 7, 2018 In Analytics, where I spend much of my time, there’s a constant drive to test – layout, content, images, form fields, pretty much everything on a page. We do this to constantly improve on the experience, with common instances being how a conversion funnel functions, … Continue reading How to Avoid Conflict & Be a Mindful Tester (SEO & Analytics Tips)
Jeanette Maister — March 14, 2018 Follow @jeanettemaister — March 14, 2018 6689062 / Pixabay Sourcing and recruiting has always been highly focused on attaining a deep understanding of talent. From uncovering fit to evaluating skills, traditional hiring is really an educated guess. There are a number of ways to assess applicants, but at the … Continue reading What Are Predictive Analytics?
By Joe Ryan March 1st, 2018 You can do a lot more with Google Analytics than simply creating standard reports. Google Analytics Customer Reports and Advanced Segments are important tools for understanding your market. Are you interested in getting more from Google Analytics? Do you know the difference between custom reports and advanced segments? Google … Continue reading Understanding Custom Reports & Advanced Segments in Google Analytics
Marketers Trailing IT Professionals In Use Of Analytics, Data For Mobile by Laurie Sullivan @lauriesullivan, February 28, 2018 Marketers are prioritizing mobile experiences in 2018, with many focusing on privacy and data security, personalization, progressive mobile web site experiences, and design and layout. The survey results, released Wednesday, suggest that data and analytics will drive … Continue reading Marketers Trailing IT Professionals In Use Of Analytics, Data For Mobile
Ivan Ivanov — February 27, 2018 — February 27, 2018 Throughout recent years, social media has been slowly developing to become a hub for data consisting of information related to the way people interact with content. Platforms such as Facebook, its protege Instagram and the offbeat Twitter are rushing to compete for the attention of … Continue reading How To Take Advantage Of Big Data Analytics On Social Media?