Tag Archives: Analytics

The analytics market is consolidating. What does this mean for marketers?

Unless you have highly niche or specific needs, it’s time to review your tech stack and plan for a potential platform shift. Seth Redmore on June 14, 2019  The martech world is shrinking as fast as it’s growing. The global big data analytics market was valued at $8.5 billion in 2017, but the number of … Continue reading The analytics market is consolidating. What does this mean for marketers?

The Ultimate Guide to Facebook Messenger Chatbot Analytics in 2019

Larry Kim — June 6, 2019 Follow @larrykim — June 6, 2019 With 80% average open rates and 20% click-through rates, it’s no secret that Facebook Messenger marketing is a powerhouse tool for unicorn digital marketers. If you haven’t built a Facebook Messenger chatbot yet, it’s time to jump in — you can build one … Continue reading The Ultimate Guide to Facebook Messenger Chatbot Analytics in 2019

6 Questions That Heatmap Analytics Can Answer About Your Website

Charlotte Rowe — May 20, 2019 — May 20, 2019 Your website analytics are essential to understanding how your site is performing, and user experience is a crucial part of that. While your performance analytics will give you a lot of the “what,” heatmaps can help answer the “why,” helping you drill down into improving … Continue reading 6 Questions That Heatmap Analytics Can Answer About Your Website

Search Analytics Tool Moves Into Financial, Investor Markets

Search Analytics Tool Moves Into Financial, Investor Markets by Laurie Sullivan  @lauriesullivan, April 19, 2019 As initial public offerings (IPOs) ignite with companies like Pinterest, Lyft, Uber and Slack executives taking their companies public, SimilarWeb — a provider of analytics related to the performance of websites and apps — has moved into the financial space with … Continue reading Search Analytics Tool Moves Into Financial, Investor Markets

Here’s how to get the most out of your marketing analytics investment

Build organizational structure and develop analytics leaders who bridge data science with marketing strategy to improve your return on investment. Eric Bradlow & Jeremy Korst on April 19, 2019   Gartner recently published their Predicts 2019 research report, outlining several converging trends that pose a threat to CMOs and marketing organizations. The report also makes … Continue reading Here’s how to get the most out of your marketing analytics investment