Ruud Hein | March 12th, 2024 We all know analytics is important. Crucial maybe, even. It has handy metrics like pageviews and number of users, both of which are good when they go up, bad when they go down….Right? Or should that be compared year-over-year? And if it is bad….what can we even do about … Continue reading How To Use Your Analytics In An Actionable Way
Ruud Hein | March 12th, 2024 We all know analytics is important. Crucial maybe, even. It has handy metrics like pageviews and number of users, both of which are good when they go up, bad when they go down….Right? Or should that be compared year-over-year? And if it is bad….what can we even do about … Continue reading How To Use Your Analytics In An Actionable Way (DD)
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: using data analytics to boost customer acquisition. MarTechBot on February 19, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech … Continue reading Using data analytics for customer acquisition: Best of the MarTechBot
Tired of buried insights in complex reports? Turn overwhelming analytics data into clear insights with data visualization. Alan K’necht on January 23, 2024 Today’s digital marketing seems to require an overload of data. With analytics platforms generating vast amounts of information across multiple channels, making sense of it can be challenging. This is where data … Continue reading Data visualization: How to transform analytics data into actionable insights
In the face of privacy regulators, unilateral moves from Big Tech, and a shift away from third-party cookies, the future of web analytics is far from certain. Juan Mendoza on January 8, 2024 Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google … Continue reading Web analytics is badly broken
How IoT & Analytics are Powering Modern Shipping Logistics Yash Mehta / Last Updated: Nov 15, 2023 Physical infrastructure is not the only driver of your ecommerce shipment anymore; data is an equally powerful navigator overhauling the logistics game. The rapid adoption of IoT technology is leading to an exponential surge in data. Concurrently, … Continue reading How IoT & Analytics are Powering Modern Shipping Logistics
For the first time, integration is accessible to both GA4 standard and 360 properties. Nicola Agius on November 15, 2023 Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the first time to anyone who … Continue reading Google Analytics 4 can now be integrated with Salesforce Marketing Cloud
Learn how to leverage GA4’s predictive metrics to forecast customer behavior and inform your marketing campaigns. Alan K’necht on October 20, 2023 Data has become the lifeblood of businesses in today’s digital age. Traditionally, analyzing data meant looking back at historical trends to inform future decisions. However, marketing analytics has evolved. Now, businesses aim to … Continue reading The power of predictive analytics: Is the future now?
Marketing operations teams hold the key to proving marketing ROI and bridging knowledge gaps within organizations. Brooke Bartos on October 6, 2023 Marketing has always been challenged to demonstrate impact on pipeline and revenue — and it hasn’t gotten easier. Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple … Continue reading 3 ways MOps can bridge the gap in marketing analytics
UA accounts that are still processing data could be retired at any time, so Google still strongly advises only using GA4. Nicola Agius on September 5, 2023 Google had warned that everyone would be forced to migrate over to Google Analytics 4 by July 1 or else they would lose the ability to track the performance of … Continue reading Universal Analytics still processing data two months after ‘sunset’
