Tag Archives: Analytics

Analytics Audit 101: Identify issues and correct them to ensure the integrity of your data

Marketing and analytics professionals need to work together to not only increase the accuracy of our data, but to educate people about how to leverage it. Alan K’necht on June 25, 2020 One thing online businesses need to use as a cornerstone of their business decision making  process is their digital analytics data (analytics data … Continue reading Analytics Audit 101: Identify issues and correct them to ensure the integrity of your data

10 Best Free Twitter Analytics Tools You’ll Love to Use

Victoria Taylor June 24, 2020 Let’s talk about data, Twitter data to be specific. Like any social media account, you want the best results from your online marketing efforts. Who doesn’t want to see an increase in followers, retweets, and engagement? As a brand, your ultimate goal is to use these metrics to increase sales. … Continue reading 10 Best Free Twitter Analytics Tools You’ll Love to Use

Benefits of Talent Analytics & How to Start Using Data Analytics – A Catch 22

Daniel James — June 5, 2020 Why companies should start to use talent analytics and data analytics It’s no secret that data analytics can have a revolutionary impact on talent acquisition processes. Being able to use qualitative data to make hiring decisions, find areas of improvement, and enhance the hiring process is game-changing – akin … Continue reading Benefits of Talent Analytics & How to Start Using Data Analytics – A Catch 22

Call analytics platforms: What are they good for?

Use cases for call analytics platforms are expanding and AI is driving more sophisticated approaches. Pamela Parker on June 4, 2020 Marketers are using call analytics platforms to identify the rich data and consumer insights hidden in the growing volume of inbound calls. Call analytics platforms are one of the few martech systems that can … Continue reading Call analytics platforms: What are they good for?

Using Analytics to Become a Top Performer and Future Proof your AP Organization

Wendy St. Clair — June 2, 2020 It’s no secret that organizations with high levels of Accounts Payable automation spend less than half the time and energy processing invoices than their non-automated counterparts. But that’s not all. As the Hackett Group has uncovered, top performers do much more with automation to ensure their success—they future … Continue reading Using Analytics to Become a Top Performer and Future Proof your AP Organization

Boost in voice calls poses opportunities for marketers using call analytics platforms

Every interaction with a customer or prospect offers opportunities for collecting insights. Pamela Parker on June 1, 2020 While many expected the work-from-home revolution sparked by COVID-19 to result in higher- than-usual traffic on the internet, what has come as something of a surprise is the dramatic increase in the volume of voice calls. In … Continue reading Boost in voice calls poses opportunities for marketers using call analytics platforms

Using HR Analytics to Improve Your Quality-of-Hire

Sandra Hess — May 26, 2020 Having a difficult time finding high-quality candidates? Use HR Analytics to find the ideal employees Employers around the country are claiming to have a difficult time finding high-quality candidates for their job openings. In many cases, the problem isn’t that employers can’t find enough applicants. In fact, studies show … Continue reading Using HR Analytics to Improve Your Quality-of-Hire

Location data providers showcase real-world analytics tools during COVID-19

Apple has released a new Mobility Trends tool. Google has Mobility Reports. Both are showing the positives on location tracking. Greg Sterling on April 15, 2020 at 3:54 pm Coronavirus has brought the value of mobile location data into public awareness in a very concrete way. Not too long ago, the idea was these data … Continue reading Location data providers showcase real-world analytics tools during COVID-19

16 Metrics You Need to Focus on When Reviewing Your LinkedIn Analytics

Micah Lally — April 7, 2020 LinkedIn has proven itself as a great lead generation tool for businesses across the board. But, unlike most other social media platforms, you can’t just look at basic metrics in order to understand if your strategy is actually pulling its weight. For the full picture of your successes and … Continue reading 16 Metrics You Need to Focus on When Reviewing Your LinkedIn Analytics