Britt Laeger — April 24, 2019 — April 24, 2019 Throughout the 20th Century, one of the biggest problems with marketing was that it was difficult to calculate its return on investment. Is that ad we placed in the newspaper last month really the reason we’re seeing an uptick in store visits? Or, is the … Continue reading The Beginner’s Guide to Digital Marketing Analytics
Search Analytics Tool Moves Into Financial, Investor Markets by Laurie Sullivan @lauriesullivan, April 19, 2019 As initial public offerings (IPOs) ignite with companies like Pinterest, Lyft, Uber and Slack executives taking their companies public, SimilarWeb — a provider of analytics related to the performance of websites and apps — has moved into the financial space with … Continue reading Search Analytics Tool Moves Into Financial, Investor Markets
Build organizational structure and develop analytics leaders who bridge data science with marketing strategy to improve your return on investment. Eric Bradlow & Jeremy Korst on April 19, 2019 Gartner recently published their Predicts 2019 research report, outlining several converging trends that pose a threat to CMOs and marketing organizations. The report also makes … Continue reading Here’s how to get the most out of your marketing analytics investment
Zaid Ammari — April 18, 2019 Follow @ppcmasterminds — April 18, 2019 Having a clear understanding of the wants and needs of a web site’s visitors is a recipe for success. And the easiest way to get to know an audience is by capturing data on their activity while visiting a site. This information is … Continue reading How to Use Google Analytics: Getting Started
Derek Gleason — April 16, 2019 — April 16, 2019 You spend plenty of marketing dollars trying to get someone to your form. But how much goes to waste at that stage? According to data from Formisimo, roughly two-thirds of those who start filling out a form never complete it. Why? If you’re not tracking … Continue reading Form Analytics: What You Can Track and How to Track It
Local businesses advertising on the platform can bring customers to their front door with programmatic placements and richer analytics that include real-time insights. Taylor Peterson on April 11, 2019 Waze announced Wednesday that its zero-speed takeover ad unit is now available programmatically via Google’s Display & Video 360 DSP. The Google-owned navigation app also said … Continue reading Waze enables programmatic inventory, to offer richer analytics with Google ad tech integrations
Omer Minkara — March 29, 2019 Follow @omer_aberdeen — March 29, 2019 Digital enablement is almost everywhere. Nearly all recent conversations I have with customer experience (CX) executives across companies of all sizes and industries involve how they currently use digital channels (e.g., social media, video and messaging), or plan to use them to meet … Continue reading Speech Analytics: Don’t Forget About Voice in Your Digital Enablement Strategy
Nicole Blanckenberg — March 28, 2019 Follow @https://twitter.com/NicoleBlancken — March 28, 2019 A couple of weeks ago, we reviewed the seven steps you need to follow to win at Instagram selling. But how can you know you’re killing it without a good understanding of your Instagram analytics? We so often spend all our time focusing … Continue reading Mastering Instagram Analytics to Boost Sales [Complete Guide]
Kevin George — March 14, 2019 Follow @imkevin_monk — March 14, 2019 Are your e-commerce email campaigns still not convincing your email subscribers to buy? If the answer is yes, you’re not alone. Consumers are bombarded with e-commerce emails and it’s hard to stand out in a full inbox, especially when your emails are nothing … Continue reading How to Use Predictive Analytics in Your E-commerce Email Campaigns
Incorporating analytics into your work isn’t as challenging as you might think once you find the right resources (and many are free). Jason Baik on March 15, 2019 For most marketers, analytics exists in a magic Pandora’s box, encompassing everything from CPCs to CTRs, from algorithms to artificial intelligence, from machine learning to quantum computing … Continue reading Back to Basics: How every marketer can tame the analytics beast
