Susan Gilbert January 13, 2022 
Today I have some Facebook advertising resources to help you improve your social commerce conversion rates.
Social media advertising has become almost a must when it comes to building a business online. Many brands and businesses are turning to Facebook ads to increase their brand growth and sales. Would you like to improve your ad reach, but don’t know where to start? Check out these great tools, and let me know how these work for you!
1) Video ads that stand out – Biteable
Create video ads on Facebook that will attract more buyers. Biteable will help you get the attention of your audience with their creative video software made specifically for social advertising. Their built-in templates will enable you to quickly create a targeted ad right from your smart device or computer. Add an animation, special effects, and more and share your ad instantly on Facebook.
2) Pre-designed ad templates – Canva
If you need a ready-made ad to customize without the need for graphic design software then you will love this resource. Canva is a cloud based graphic design platform that includes professional quality templates both in their free and paid versions. Add your own graphics and videos or choose from their large selection. Categories are available to choose which suites your brand the best.
3) Advanced PPC software – TapClicks
Increase your sales and performance with targeted ad campaigns. TapClicks not only helps you reach the right audience, but also allows you to schedule your ads. Use this software to set desired times to post, start and stops ads, and create automations according to your target market. Measure your results with their built-in reporting and Google sheets integration.
4) Capture clicks and leads – DriftRock
Would you like to find out who is most interested in your products or services? DriftRock can help you acquire more leads with a lower cost in advertising. Use this tool to improve communication with your customers from the moment they make a purchase and beyond. Learn new strategies and get advice from their team of experts for the best ad performance.
Hopefully you will find these Facebook advertising tools useful to your social commerce sales. Are there any that you would like to add as well?
Have fun with these tips and tools.
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