Synthetic audiences depend on the signals they’re built from. Personality may be the missing ingredient for improving accuracy. By Scott Gillum Published on July 31, 2026 Synthetic audiences promise marketers faster customer research by simulating buyer responses using AI. But many models share the same blind spot: they rely on demographic, firmographic, and … Continue reading AI can simulate buyers, but it misses personality
July 30, 2026 What’s your ‘AI Type’? BY Anna Burgess Yang Like many people, I tried ChatGPT shortly after it was released. After marveling at its ability to write silly poems, I quickly moved on. The output was bland, annoying, and, in my opinion, useless. Fast forward a few years, and AI is now deeply embedded … Continue reading What’s your ‘AI Type?
Most personalization plans collapse during execution because operational realities don’t match the vision. By Katie Templin Published on May 7, 2026 As a strategist, I never thought I’d say this, but we need to stop talking about blue sky. A north star is important. A roadmap to get there is critical. But the … Continue reading Why AI personalization strategies fail
