Alli Cundiff — July 10, 2017 — July 10, 2017 Unless you’ve been secluded from the internet the past eight months, you know that Instagram has cloned Snapchat with their very own Instagram Stories. It’s like they say, “If you can’t beat them, join them.” And now, ‘beat them’ is exactly what Instagram appears to … Continue reading When Is Instagram Stories Better Than Snapchat?
Danielle Wiley — July 7, 2017 Follow @swaygroup — July 7, 2017 MIH83 / Pixabay Have you ever received a generic comment on your Instagram post from someone you’re not friends with? What about a Twitter follow from a stranger who has none of the same interests as you? Peculiar, right? Well according to a … Continue reading The End of Instagram Automation and the Rise of the Micro-Influencer
Maura Canavan — July 6, 2017 — July 6, 2017 If you read our blog regularly, you’re probably used to hearing us say that the era of app acquisition being the most critical metric for app marketers is over. And that’s true! Successful mobile apps are all about user engagement. App acquisition is still important, … Continue reading How to Create an Instagram Ad Strategy That Makes an Impact (And Why You Should)
Thinking of asking a celebrity or industry leader to take over your Instagram account? Contributor Cley Williams shares 8 steps to help ensure it’s a success. Cley Williams on July 6, 2017 Instagram takeovers are a great and mutually beneficial way for brands and influencers to work together. To make the most of an … Continue reading 8 key steps for a successful Instagram takeover
Ivan Ivanov — June 30, 2017 — June 30, 2017 When posting a photo on Instagram, we often go out of our way to include as many hashtags as possible. At other times, we include only one or two hashtags. With the number of photo engagements different each time, we decided to ask the question … Continue reading How Many Hashtags Are Too Many on Instagram?
Carlo Pacis — June 29, 2017 — June 29, 2017 Nowadays, almost every business is on Instagram. And they should be – it’s a platform that’s ripe for generating social engagement which, for some businesses, can be a road paved with boosted awareness and a bump in sales. One mistake I’ve seen many businesses make … Continue reading Instagram Ideas: The Ultimate Guide
Companies have seen Instagram become a legitimate traffic driver but are wary of slowing viewership and a mutable algorithm. Tim Peterson on June 29, 2017 Near the end of May, Outside magazine’s website risked falling short of its internal traffic goal for the month. Typically, when publishers are looking to ratchet up their numbers, they’ll … Continue reading How publishers, brands are using links in Instagram Stories to boost web traffic
Christie Huber — June 23, 2017 — June 23, 2017 Instagram is one of the of the most visually appealing forms of digital advertising. It helps marketers tell their brand’s story with an aesthetic power you can’t find elsewhere. For consumers with increasingly short attention spans, Instagram has become the go-to app for image consumption. … Continue reading Prove ROI With These 6 Instagram Advertising Tips We Love
Jonathan Chan — June 23, 2017 Follow @joncwrites — June 23, 2017 ElisaRiva / Pixabay Are you ready to start using Instagram marketing to grow your business? Awesome! The social network has over 700 million users which means if you can’t find your target audience on Instagram you’re probably doing something wrong. When it comes … Continue reading The Best and Worst Ways to Grow Your Instagram Account
Brandon Leibowitz — June 23, 2017 Follow @seooptimizers — June 23, 2017 With over 600 million active users, and 95 million pieces of content daily, breaking away from the clutter and having your message heard on Instagram is no easy task. Adding to marketers’ woes are Instagram’s algorithms that affect organic reach, unless your content … Continue reading Step by Step Guide to Finding Hashtags to Use for Instagram Posts