Greetje den Holder — October 2, 2019 Follow @GdenHolder You may be a brand that is thinking about running Instagram ads but has not tried anything yet. You might be like me and have tested an Instagram ad or two to see how it works. In two instances, it did not work for me at … Continue reading Instagram Ads: Best Practices for Beginners
Farahnaz Mohammed — October 2, 2019 Noticed your Instagram engagement plummeting recently? Likes not coming as easily as they used to? Comments less frequent? You’re not the only one. Across the board, influencers and social media managers have reported that their accounts have been seeing lackluster metrics, despite no changes in steady strategies. This might … Continue reading Instagram Engagement Strategies to Beat the Algorithm
The features are available to the small set of brands testing Instagram checkout. Ginny Marvin on September 30, 2019 at 12:51 pm Instagram is testing product launch reminders in Stories and posts. Instagram wants to be more than a place for product discovery. It wants to deliver an all-inclusive commerce experience that brands develop entire … Continue reading Launching a new product? New Instagram tests launch day ‘Buy on Instagram’ reminders
Victoria Taylor — September 30, 2019 Instagram stories have outdone their competitor Snapchat since copying the feature in 2016. Now, as of January 2019, there were 500 million active daily users on Instagram Stories. It’s the tool that influencers have stated that they get the most engagement from — allowing you to share content that … Continue reading 12 Best Instagram Story Apps to Create Amazing Content
Gaurav Sharma — September 26, 2019 Follow @Gaurav_Sharma11 Instagram has over a billion active users and more than 500 million people using Instagram Stories daily as well. It thus comes as no surprise that it’s an important platform for marketing your brand to your target audience. In fact, Instagram has over 2 million advertisers and … Continue reading 5 of the Best Instagram Marketing Strategies to Help You Close More Deals
Wibbitz surveyed 1,000 consumers to learn out more about their Instagram usage and found people were more likely to buy something after watching an in-stream video ad versus a Story Ad. Amy Gesenhues on September 26, 2019 Advertisers wanting to drive more purchases on Instagram may want to focus on in-stream video ads over Story … Continue reading Instagram in-stream video ads driving more purchases than Story Ads: Report
Wendy Marx — August 15, 2019 Follow @wendymarx — August 15, 2019 Instagram is home to 1 billion active users — 80% of whom follow at least one business. This shows the amazing potential for B2B companies, with the right Instagram PR and marketing strategy, to get amazing results. There is no arguing that this … Continue reading How to Create a Killer Instagram PR and Marketing Strategy
Greetje den Holder — August 14, 2019 Follow @GdenHolder — August 14, 2019 I am not going to lie. Sometimes, I am very jealous of the way people write their Instagram captions. Are there more important things in life? For sure! Still, I would not mind improving my caption game. As Grace Carter, content manager … Continue reading Instagram Captions: How to Skyrocket Engagement
Sahail Ashraf — August 11, 2019 — August 11, 2019 Instagram is an ‘image first’ platform. This means it works with images and not much else. Of course, you can put the ‘else’ into your feed, but unless you’re respecting the platform’s clear focus on imagery, you’re going to lose out in the long run. … Continue reading Storytelling on Instagram
The social media marketing week in review: A round up of news and announcements you may have missed. Amy Gesenhues on August 9, 2019 This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more … Continue reading Social Shorts: Instagram pulls ad partner, Facebook fights ad fraud, new Chief Creative Officer at Leo Burnett Chicago
