How This Story Can Help You Grow Your Small Business

— May 31, 2017

I’m sorry but, if you’re reading the article, chances are you’re one of those who is constantly looking for the next shortcut to more leads, more sales, and more money inside your business.


With all the latest gadgets, apps, techniques and gurus springing up on the marketing scene, it’s easy to think that the key to business success in 2017 and beyond lies in some “magical system”.


But that is far from the truth.


The real secret to business success is one of the old keys to success ever; and in a short while I will show you how you can start applying it in your business to rapidly increase your sales and profits.


The Story of Two Entrepreneurs


A few months ago, I was invited to join a private mastermind of small business owners and online entrepreneurs.


There were 2 entrepreneurs in the mastermind who were very much alike in a number of ways.


Both started their businesses about the same time.


They served similar market demographics with similar services.


Each had crossed the One million dollar mark in earnings, and each was married with two kids – the elder child from each family recently graduating from high school.


But there was a major difference between these two entrepreneurs.


One of them was super excited about his business, and the other wasn’t. Bob, the one entrepreneur was excited because he spent less time working, and more time “finding creative” ways to serve his customers. And his “creative time” was usually on one beach or another, or in a five star hotel for 4-5 days nearly every quarter


Crystal, the second entrepreneur, on the other hand, wasn’t as excited. She was complaining about how many hours she had to put in just to keep up. She complained that she had to spend so much time trying to find new customers and clients. She complained that her team wasn’t catching the vision, and as such were not performing at their best. Even worse, all of this was taking a serious toll on her family.


How Could They Be So Different?


I’m sure by now you’re wondering as to what could be responsible for the stark difference in experience for those two entrepreneurs, given that they both have the exact same circumstances.


The answer is one word. And that word is the SINGLE GUARANTEED ingredient for extraordinary success in your business especially if you’re in a crowded market.


The one word is the subject of this article, and it is…


RELATIONSHIPS


Listen, if you’ve run your business, then you’ve probably suspected that the world we live in is not really about what you know as it is about who you know.


This is true in business, nonprofits, jobs, even education. Do you think everyone who gets admitted into an Ivy League university earned it?


Whether you need a contract, a job, a grant or big donation, you better have some contacts. True, you must have the technical ability to deliver; but that MUST come with the right Relationships.


You need the right relationship with your board or shareholders, you need the right relationships with your staff and team members, but more importantly, you need the right and ongoing relationship with your customers and clients.


Do you know that repeat customers buy 30% more?


I found an article that stated existing buyers are are 50% more likely to try new products or services, compared to 5%-20% with new buyers. Existing buyers were also easier to sell to, and spend 30% more than your average customer.


This is why Bob spent more time helping his existing customers get more value from her business so they spent more with her.


When you forge the right relationships in your business, you are usually able to leverage the trust earned during the relationship building phase so you can your grow your business quickly


There are 4 elements to harnessing the power of Relationships in transforming your business fast:



  • Engaging Your Customers
  • Implement Growth Culture
  • Attract & Engage Top Talent
  • Build Leadership

So what do you do to bring each of these four elements to bear in transforming your business?


That’s where I come in.


I’ve spent the last 11 years working as an entrepreneur and business development consultant. I’ve run business in the US, Ghana and Liberia. I’ve consulting for a number of small businesses, government agencies and nonprofit organizations. I’ve gained a lot of experience during those years.


And I want to use that experience to help you. So if you have the feeling that you could significantly grow your business or organization by forging the right relationships the right way, then I invite you to schedule a one hour strategy session with me.


During the one hour, we’ll look at:



  • How to identify the specific types of relationships you need to forge
  • Simple steps you can take to connect with some of the most powerful people in the world. I used this to connect with over 7 multimillionaires who I’m proud to call friends.
  • How to leverage your connections to grow your business or NGO in the shortest possible time.
  • Specific mental shifts that get busy and powerful people to make time to talk to you ALWAYS.
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