Tag Archives: STORY

Here’s why a disciplined story is so vital to digital transformation success

Content is what makes a digital transformation run, so telling a story across all channels that is clear and consistent is more important than ever. Jason Ocker on January 11, 2019  You must feed digital transformation or it dies. Once you’ve gone through the Herculean work of integrating the tech stack, designing and developing great … Continue reading Here’s why a disciplined story is so vital to digital transformation success

The Last Year of the Kow: Some Minor Complications in the Chik-fil-A Story

Dave Sutton — October 9, 2018 — October 9, 2018 I’ve written before about Chik-fil-A’s transition from its neat-and-tidy “Eat Mor Chikin” campaign to a more diffuse customer-focused approach. Though successful in some important respects, its new consumer value strategy has turned out to be something of a Pandora’s box, with the fast food behemoth … Continue reading The Last Year of the Kow: Some Minor Complications in the Chik-fil-A Story

It’s Your Career Story. Why Should You Hire a Resume Writer to Help You Tell It?

Virginia Franco — October 6, 2018 Follow @VAFrancoResumes — October 6, 2018 742680 / Pixabay Whether you are testing the waters, looking to make a career 180, struggling with job security or are miserable in your current role – the first step toward finding or changing jobs is a resume, and more often than not, … Continue reading It’s Your Career Story. Why Should You Hire a Resume Writer to Help You Tell It?

Remarkable Supplier Relationships are Built on Story, Strategy and Systems

Dave Sutton — August 13, 2018 — August 13, 2018 Few companies have as solid a reputation for supplier relationship management as Toyota does. The world’s biggest automaker has developed long-term, profitable and collaborative partnerships with its key suppliers over a period of several decades. In good times and bad, Toyota and its suppliers have … Continue reading Remarkable Supplier Relationships are Built on Story, Strategy and Systems