Tag Archives: STORY

The Last Year of the Kow: Some Minor Complications in the Chik-fil-A Story

Dave Sutton — October 9, 2018 — October 9, 2018 I’ve written before about Chik-fil-A’s transition from its neat-and-tidy “Eat Mor Chikin” campaign to a more diffuse customer-focused approach. Though successful in some important respects, its new consumer value strategy has turned out to be something of a Pandora’s box, with the fast food behemoth … Continue reading The Last Year of the Kow: Some Minor Complications in the Chik-fil-A Story

It’s Your Career Story. Why Should You Hire a Resume Writer to Help You Tell It?

Virginia Franco — October 6, 2018 Follow @VAFrancoResumes — October 6, 2018 742680 / Pixabay Whether you are testing the waters, looking to make a career 180, struggling with job security or are miserable in your current role – the first step toward finding or changing jobs is a resume, and more often than not, … Continue reading It’s Your Career Story. Why Should You Hire a Resume Writer to Help You Tell It?

Remarkable Supplier Relationships are Built on Story, Strategy and Systems

Dave Sutton — August 13, 2018 — August 13, 2018 Few companies have as solid a reputation for supplier relationship management as Toyota does. The world’s biggest automaker has developed long-term, profitable and collaborative partnerships with its key suppliers over a period of several decades. In good times and bad, Toyota and its suppliers have … Continue reading Remarkable Supplier Relationships are Built on Story, Strategy and Systems

Insta-Hooked: 12 Instagram Story Ideas Your Followers Will Love

Shannon Willoby — June 19, 2018 Follow @shannonwilloby — June 19, 2018 Why is ephemeral content so damn irresistible? Because it plays on the apparently severe case of FOMO — fear of missing out — that’s constantly running through all of us. With just 24 hours to watch an Instagram Story, followers know that it’s … Continue reading Insta-Hooked: 12 Instagram Story Ideas Your Followers Will Love

Intro to Pinterest ads: From setup to success story

Contributor Akvile DeFazio explains how to set up a Pinterest business account, discover the available advertising features and accomplish your goals using effective tactics. Akvile DeFazio on June 4, 2018     rvlsoft / Shutterstock.com While Pinterest has been around since 2010, it still is a vastly underutilized advertising channel for many brands. While the … Continue reading Intro to Pinterest ads: From setup to success story