Tag Archives: STORY

Stack story: How Janus Henderson targets institutional and individual investors

In partnership with martech stack management and discovery platform CabinetM, we’re taking a look at some real life stacks. If you’d like to tell us about your stack please click here. The first 50 individuals who fully complete a survey will be entered into a drawing for a $ 250 Amazon gift card. Janus Henderson … Continue reading Stack story: How Janus Henderson targets institutional and individual investors

Connecting The Dots In Marketing Measurement To Tell A Story To Your Board

Connecting The Dots In Marketing Measurement To Tell A Story To Your Board by Renee Spurlin , March 11, 2022   When was the last time your board, or top execs, asked how many impressions a campaign received? Or what type of blog content is performing best? I’m guessing never! Yet many marketing performance reports … Continue reading Connecting The Dots In Marketing Measurement To Tell A Story To Your Board

Real Story on MarTech: Beware of vendor bullying

Empower your team to push back and avoid long-term consequences of making bad technology decisions. Jarrod Gingras on January 21, 2022 Let’s say you work in martech for a large, well-known enterprise. It’s a global firm, a recognized brand. Ideally, you’d want to follow a structured, test-based approach for how you bring new technology into … Continue reading Real Story on MarTech: Beware of vendor bullying

How to tell an effective data story: Tips from Nancy Duarte

Visualize your data, and attach it to something reliable. Because a presentation has to mean something to make an impact on an audience. Chris Wood on January 13, 2022 Because data storytelling is becoming a timeless skill in an increasingly data-driven profession, we’re resharing this helpful article from last spring’s MarTech Conference. “Data doesn’t speak … Continue reading How to tell an effective data story: Tips from Nancy Duarte

“But Will It Scale?”

That question might mean many different things, but it’s a critical question businesses must ask when evaluating marketing tech. Tony Byrne on October 29, 2021 Before becoming famous for Trump lip-synching, the comedian and ex-Googler Sarah Cooper published a great book about how to sound impressive during meetings, and among the top-ten pieces of advice she doles out is to ask, … Continue reading “But Will It Scale?”

The Real Story on MarTech: Is platforms vs. products replacing suites vs. best of breed?

Thinking of solutions as sitting on a spectrum between platforms and products will help clarify your business and operations models. Tony Byrne on October 20, 2021 For as long as I can remember, the dichotomy of “suites vs. best of breed” has dominated marketing tech architectural decision-making considerations. You can understand why. As stacks expand … Continue reading The Real Story on MarTech: Is platforms vs. products replacing suites vs. best of breed?

How to Use Your Story Brand Framework to Refine Your Homepage

Steven Imke October 8, 2021 Assuming that you have created your company’s brand story using the story brand framework, it is time to use that framework to refine your homepage so you can grow your business. By definition, a homepage is the page typically encountered first on a website that usually contains links to the … Continue reading How to Use Your Story Brand Framework to Refine Your Homepage