Dave Sutton — October 19, 2018 — October 19, 2018 rawpixel / Pixabay Barbara Millett, the Marketing Manager at Peppermint Technology, was trapped in the classic technology product marketing dilemma. She had a great product to market, but it came with a ridiculously complicated story. Making matters worse, her target buyer was one of the … Continue reading How to Simplify Your Brand Story With Video
Anton Eliasson — October 16, 2018 Follow @antoneliasson — October 16, 2018 We already know that Instagram Stories are a highly engaging video format. But the real value of Instagram Story ads isn’t in the video itself, but the connection you make with the person on the other end. Since Facebook’s ad manager lets you … Continue reading 19 Instagram Story Ad Ideas from Creative Brands
Dave Sutton — October 9, 2018 — October 9, 2018 I’ve written before about Chik-fil-A’s transition from its neat-and-tidy “Eat Mor Chikin” campaign to a more diffuse customer-focused approach. Though successful in some important respects, its new consumer value strategy has turned out to be something of a Pandora’s box, with the fast food behemoth … Continue reading The Last Year of the Kow: Some Minor Complications in the Chik-fil-A Story
Virginia Franco — October 6, 2018 Follow @VAFrancoResumes — October 6, 2018 742680 / Pixabay Whether you are testing the waters, looking to make a career 180, struggling with job security or are miserable in your current role – the first step toward finding or changing jobs is a resume, and more often than not, … Continue reading It’s Your Career Story. Why Should You Hire a Resume Writer to Help You Tell It?
Kat Boogaard — August 15, 2018 — August 15, 2018 Here’s a statistic that’s bound to make you wide-eyed: A whopping 300 million people use Instagram Stories every single day. That means the platform is now almost double the size of its most direct competitor, Snapchat, which has 158 million daily users. So, what does … Continue reading 17 Creative Instagram Story Ideas for IGTV And Your Business
Dave Sutton — August 13, 2018 — August 13, 2018 Few companies have as solid a reputation for supplier relationship management as Toyota does. The world’s biggest automaker has developed long-term, profitable and collaborative partnerships with its key suppliers over a period of several decades. In good times and bad, Toyota and its suppliers have … Continue reading Remarkable Supplier Relationships are Built on Story, Strategy and Systems
With AI and machine learning, algorithms and emerging tech, the sky — beyond the cloud — is the limit Robin Kurzer on June 6, 2018 Throughout this Story of Data, we’ve talked about where we are now and how we got here. We’ve questioned who owns data and whether it will ever really be … Continue reading The story of data, Part 5: Where are we going?
Shannon Willoby — June 19, 2018 Follow @shannonwilloby — June 19, 2018 Why is ephemeral content so damn irresistible? Because it plays on the apparently severe case of FOMO — fear of missing out — that’s constantly running through all of us. With just 24 hours to watch an Instagram Story, followers know that it’s … Continue reading Insta-Hooked: 12 Instagram Story Ideas Your Followers Will Love
Breaches. Hacks. And a growth industry in data protection services. Still, most experts are skeptical that data can ever really be safe from infiltration. Robin Kurzer on May 29, 2018 As we’ve discussed in prior installments of this series on data, last year saw more breaches than ever before. And just this year, we’ve been … Continue reading The story of data, Part 4: Will it ever be truly secure?
Contributor Akvile DeFazio explains how to set up a Pinterest business account, discover the available advertising features and accomplish your goals using effective tactics. Akvile DeFazio on June 4, 2018 rvlsoft / Shutterstock.com While Pinterest has been around since 2010, it still is a vastly underutilized advertising channel for many brands. While the … Continue reading Intro to Pinterest ads: From setup to success story