The new platform is expected to help marketers and brands create better relationships with their customers by delivering a unique value exchange throughout the customer lifecycle.
Cross-channel engagement platform provider, Cheetah Digital, has announced the debut of its Customer Engagement Suite. The suite is the result of the integration of Cheetah Digital’s existing products – Cheetah Experiences, Cheetah Messaging, Cheetah Loyalty and the Cheetah Engagement Data Platform. The solution is said to enable marketers to deliver personalized experiences, cross-channel messaging, and loyalty strategies, all based on a foundational data layer – the Cheetah Engagement Data Platform.
The data platform provides real-time data collection, profile unification, segmentation and machine learning-driven insights. It also allows for personalized cross-channel execution.
Why we should care
While the platform is primarily intended for enterprise marketers, the solution is indicative of marketing challenges faced by organizations of all sizes. The challenges of unifying customer data, managing decisions and campaign execution throughout the customer lifecycle typically force marketers to choose between two extremes: piecemealing martech solutions and cobbling together a number of disparate solutions, or relying on a marketing cloud vendor that offers limited flexibility.
More on the news
Features included in the Customer Engagement Suite:
- Cheetah Experiences: Collects first and zero-party data while securing the necessary permissions to keep brands in compliance.
- Cheetah Messaging: Allows for personalized, cross-channel marketing campaigns.
- Cheetah Loyalty: Provides marketers with the tools to create and deliver loyalty programs between brands and customers.
- Cheetah Engagement Data Platform: The foundational data layer and personalization engine that provides marketers with data to create insights and take action on them.