Marketing Fraud A Much Bigger Problem Than Marketers Realize, Study Shows by Laurie Sullivan , Staff Writer @lauriesullivan, March 1, 2021 Some 43% of respondents in a recent White Ops survey said they could not estimate how much of the traffic coming to their website is bot activity as opposed to humans they wanted to reach. … Continue reading Marketing Fraud A Much Bigger Problem Than Marketers Realize, Study Shows
Bud Hennekes January 25, 2021 The world’s best marketers don’t get to the top of their field by accident. They consume the right sources; they read the right books. They take what they learn and put it into practice. But with the daily demands of most marketing professionals, it’s often an uphill battle to take … Continue reading How the Best Marketers Get Ahead: They Make Time to Learn
What Skills Marketers Say They Want In 2021 — And Why by Laurie Sullivan @lauriesullivan, January 18, 2021 Although 86% of marketers feel they are adequately trained and skilled, nearly all report that they want a new skill in order to advance their careers. The most frequently reported skills are data analytics, performance marketing, social … Continue reading What Skills Marketers Say They Want In 2021 — And Why
Tech Stack Headaches: B2B Marketers Face Hurdles When Adding Technologies by Ray Schultz , Columnist, January 8, 2021 B2B marketers are seem reasonably satisfied with their tech stacks. But they face challenges when adding new systems, according to Marketing Technology Implementation From the B2B Perspective, a study by RollWorks, in partnership with Ascend2. Of the … Continue reading Tech Stack Headaches: B2B Marketers Face Hurdles When Adding Technologies
B2B marketers will become growth drivers, and will own the all-important digital journey. Kim Davis on January 7, 2021 “For me, this is the best time to be a B2B marketer. It’s not only B2B marketing’s opportunity, but it’s B2B marketing’s responsibility to take back control of the buying cycle.” Forceful words from Nick Heys, … Continue reading What B2B marketers can look forward to in 2021
The Road To Chatbots, Virtual Assistants For B2B Marketers, Per Forrester by Laurie Sullivan , Staff Writer @lauriesullivan, December 14, 2020 Chatbots and virtual assistants (VAs) can help B2B companies close the gap, as buyers seek content delivered primarily through vendor websites and search engines. It’s a pretty forgone conclusion, especially as it becomes more difficult … Continue reading The Road To Chatbots, Virtual Assistants For B2B Marketers, Per Forrester
Is Nielsen’s Audience Measurement Makeover What Marketers Need? by Maarten Albarda , Featured Contributor, December 11, 2020 Nielsen announced a major do-over of its media measurement and tracking platform this week. David Kenny, Nielsen’s chief executive officer and chief diversity officer, called it “a single cross-media solution to drive comparable and comprehensive metrics across all … Continue reading Is Nielsen’s Audience Measurement Makeover What Marketers Need?
Identify exact capabilities needed before vendor selection or renewing contract Rodric Bradford on December 2, 2020 Up until around March this year, marketing and selling to business accounts didn’t just take place online. There were conferences, trade shows, in-person meetings and demos. Over the last few months, the emphasis has, of necessity, shifted to digital … Continue reading How marketers can identify the right ABM vendor
Scott Logie November 23, 2020 Digital marketing is not a new concept – four out of five marketing organisations have a digital marketing platform (DMP) or are implementing one, according to Gartner – but it can be a confusing one. All the brands that we work with engage with prospects and customers through various digital … Continue reading Are Direct Marketers Scared of Digital Marketing?
Irina Weber November 20, 2020 This has been both an exceptional and difficult year for many reasons. As many businesses still try to recover from the coronavirus crisis, you should do the best to adapt your marketing strategist to the latest consumer trends and increase your online sales. Black Friday and Cyber Monday are two … Continue reading 15 Best Black Friday 2020 Deals for Digital Marketers