Tag Archives: Marketers

Marketers Of The Future: Specialists Vs. Generalists

Marketers Of The Future: Specialists Vs. Generalists by Wayne St. Amand , Columnist, May 31, 2018 It’s no wonder marketers’ heads are spinning. Today’s always-connected and increasingly empowered consumers place elevated expectations on every interaction they have with a brand, whether online, in-store, or on their mobile device. These heightened expectations are forcing marketers to … Continue reading Marketers Of The Future: Specialists Vs. Generalists

Have we reached peak smartphone and what does that mean for marketers?

There’s no reason to change course; everyone must still optimize for mobile. Greg Sterling on May 31, 2018   Kleiner Perkins’ Mary Meeker’s highly anticipated kitchen-sink compendium of third-party stats dropped (June 06, 2018). Amidst the barrage of data was the following: global smartphone shipments grew zero percent in 2017. Many others have already pointed … Continue reading Have we reached peak smartphone and what does that mean for marketers?

GDPR Enforced: Marketers See Consumer Data As Biggest Challenge

GDPR Enforced: Marketers See Consumer Data As Biggest Challenge by Laurie Sullivan  @lauriesullivan, May 25, 2018 As the General Data Protection Regulations (GDPR) goes into enforcement Friday, marketers are rethinking their reliance on customer data. About 40% of those participating in a study now think customer consent to use their data will become the biggest … Continue reading GDPR Enforced: Marketers See Consumer Data As Biggest Challenge

It’s Permission: How Email Marketers Can Beat Facebook at the Data Game

Keith Reinhardt — May 25, 2018 Follow @FreshAddress — May 25, 2018 A few weeks ago, Facebook tightened up the rules for advertisers who use data from third-party brokers to target ads to the social media platform’s users. Among the changes, marketers can now use only the data they have “the rights, permissions, and lawful … Continue reading It’s Permission: How Email Marketers Can Beat Facebook at the Data Game