Tech Phobia: Marketers Are Anxious About AI And Machine Learning by Ray Schultz , Columnist, September 11, 2020 Email marketers are becoming increasingly dependent on artificial intelligence (AI) and machine learning (ML). But are they really comfortable with it? The answer is no, assuming that email pros are like other team members in the marketing … Continue reading Tech Phobia: Marketers Are Anxious About AI And Machine Learning
Paula Chiocchi September 10, 2020 In case you haven’t noticed, many browsers are now in the process of removing third-party cookies. This, combined with the guidelines set forth by new privacy regulations, means cookies can no longer be used by digital marketers to identify the behaviors and the people behind the clicks – the individuals … Continue reading 4 Ways for Digital Marketers to Prepare for a Cookie-Less Future
Can solutions like data lakes or CDPs provide better value than incomplete data sources like email engines? Kim Davis on September 8, 2020 There’s no shortage of data. Sure, maybe there are still some traditional businesses out there with no connection to the digital world, and no data collection strategy. But for most brands, customer … Continue reading Should marketers worry about a single source of truth?
Ali Faagba August 16, 2020 To craft a compelling marketing mix, you first go through a gauntlet of research and extreme mental exertions. Yet, this entire effort culminates in spending your top dollars to bring the right eyeballs to your business, only for you to end up with a customer base and then lose them … Continue reading Online Marketers Can Combat Post-Purchase Dissonance: This Is How
How Performance Marketers Can Weather The Pandemic By In-Housing CX Skills, Technology by Justin DeBrabant , Op-Ed Contributor, August 11, 2020 The COVID-19 crisis has hit “fast forward” on business trends that were already in motion before the crisis hit. The results? While some companies have pivoted to handle changes to their business and operations, … Continue reading How Performance Marketers Can Weather The Pandemic By In-Housing CX Skills, Technology
Sharona Meushar August 4, 2020 How would you feel if you went to a shoe store to buy a pair of shoes and were asked for your name, address, phone number, and details of your smartphone? What if those details were then used to sell other products to you as you purchase the shoes– perhaps … Continue reading How Can Marketers Drive the Co-Existence of Profitability and Privacy?
Victoria Taylor July 22, 2020 Video marketing is one of the most powerful marketing tools to date. Maybe that’s why 92% of marketers say it’s an important part of their marketing strategy. An in-depth study by Wyzowl found: 89% of video marketers say video gives them a good ROI. 87% of video marketers say video … Continue reading 16 Best Paid & Free Social Media Video Maker Apps for Marketers
Jonathan Crossfield July 14, 2020 For a long time, the mantra of social media marketing was COPE – Create Once, Post Everywhere. Who could argue with that? Simple. Efficient. Fast. And there are plenty of professional social media tools that allow marketers to post to multiple accounts simultaneously and at scale. Currently, I write articles … Continue reading Crossposting Strategies: It’s Not Enough for Marketers to Just COPE on Social Media
Opportunities and challenges abound in the new WFH economy. Greg Sterling on July 9, 2020 Working from home (WFH) is one of the major long-term economic and cultural shifts that will be with us long after the pandemic. Initially forced by COVID-19 to implement WFH policies, many companies are now making WFH a permanent option, … Continue reading WFH digital marketers and tech workers are more productive — and burned out
Data shows positive audience response to inbound and outbound marketing, but response to sales emails lagged. Kim Davis on July 8, 2020 HubSpot this week provided extensive insights into the effects of COVID-19 on digital businesses by aggregating second-quarter data from its 70,000-plus customer base. The data confirmed: A notable growth in web traffic (18% … Continue reading How COVID-19 affected HubSpot customers: ‘People wanted to hear from marketers’