Tag Archives: Marketers

7 Common Mistakes Marketers Must Never Make on LinkedIn

Bob Van Rossum — February 7, 2018 Follow @BobVR — February 7, 2018 Are you a marketing professional who takes advantage of social media to build your personal brand and build valuable connections? As digital marketing headhunters, we often see even the most seasoned professionals make mistakes on social media that are easily avoidable. Sure, … Continue reading 7 Common Mistakes Marketers Must Never Make on LinkedIn

Don’t Be Like Ned: 3 ‘Groundhog Day’ Lessons for Email Marketers

Kristen Dunleavy — February 2, 2018 Follow @KristenWritesIt — February 2, 2018 Does the name Ned Ryerson ring a bell? If you are a fan of the movie “Groundhog Day,” it does. Ned is the insurance salesman famous for his “whistling belly button trick in high school” who hounds Phil Connors, portrayed by Bill Murray. … Continue reading Don’t Be Like Ned: 3 ‘Groundhog Day’ Lessons for Email Marketers

Bing Ads Introduces Fix To Help Marketers Track Conversions On Safari

Bing Ads Introduces Fix To Help Marketers Track Conversions On Safari by Laurie Sullivan @lauriesullivan, January 31, 2018 Getting serious about helping marketers follow the click, Bing on Wednesday introduced a way to follow ad clicks on Safari after Apple changed the way that marketers could track conversions on its browser. Apple made the change … Continue reading Bing Ads Introduces Fix To Help Marketers Track Conversions On Safari

What Marketers Can Learn From the Viral HuffPost Piece on Millennials’ Financial Future

Carolee Bennett — January 19, 2018 Follow @medialogic — January 19, 2018 When the Huffington Post article on “why Millennials are facing the scariest financial future of any generation since the Great Depression” first came out, it quickly made the rounds both on social media and at the “watercooler” here in the office. The reason? … Continue reading What Marketers Can Learn From the Viral HuffPost Piece on Millennials’ Financial Future

What Cryptocurrency Means for Digital Marketers

Bonnie Harris — January 18, 2018 Follow @waxmarketing — January 18, 2018 ToffanelloG / Pixabay Digital marketing has been on the rise for years. With the advent of search engine optimization, email newsletters and social media, marketers have an endless toolset of methods to reach new customers. Blockchain cryptocurrency technology could throw a wrench in … Continue reading What Cryptocurrency Means for Digital Marketers

Dear Marketers, Data Alone Cannot Cure Your Personalization Problems

Dear Marketers, Data Alone Cannot Cure Your Personalization Problems by Eric Porres , (January 16, 2018) In a recent survey of our Fortune 500 customers, we asked them to rank their most common data challenges. Integrating multiple data sources was the top result, with analyzing data to draw insights and acting on the data tied … Continue reading Dear Marketers, Data Alone Cannot Cure Your Personalization Problems

Marketers, here are some blockchain terms you might want to know

This emerging ecosystem — which is developing unique applications for marketing, ads and search — comes with its own lingo. Barry Levine on January 9, 2018   Perhaps you’ve just recently gotten your head around new terms like “header bidding,” “machine learning” or “growth hacking.” Well, time to unwrap your head once again. Because an … Continue reading Marketers, here are some blockchain terms you might want to know