Tag Archives: Marketers

Half Of Marketers Lack CX Connections With Millennials

Half Of Marketers Lack CX Connections With Millennials by Laurie Sullivan , Staff Writer @lauriesullivan, (August 11, 2018) About 52% of marketers participating in a survey about serving an exceptional customer experience (CX) to millennials said they must adapt to changing preferences that will have long-term effects on the company’s business. Some 37% of marketers said … Continue reading Half Of Marketers Lack CX Connections With Millennials

3 Ways Search Marketers Can Use Call Analytics with Bing’s New Ad Bidding Strategies

Derek Andersen — August 9, 2018 — August 9, 2018 Last week, Bing Ads unveiled its new automated bidding strategies: Target CPA and Maximize Conversions. These two bidding strategies leverage machine learning to make smarter optimizations, freeing up digital marketers from the time-consuming A/B testing process. To inform the strategies, Bing uses a variety of … Continue reading 3 Ways Search Marketers Can Use Call Analytics with Bing’s New Ad Bidding Strategies

Top 5 Easy Web Design Tricks for Marketers To Boost Conversion Rates

Sam Saidman — August 8, 2018 — August 8, 2018 Maximizing website conversion rates remains one of the single biggest challenges for marketers today. Effective SEO and PPC can significantly increase website traffic. But raking high on search engines and driving website traffic is just the first step. Your site needs to keep visitors’ attention, … Continue reading Top 5 Easy Web Design Tricks for Marketers To Boost Conversion Rates

Even Search Marketers Investing 200% More In Social

Even Search Marketers Investing 200% More In Social by Laurie Sullivan , Staff Writer @lauriesullivan, August 2, 2018 Despite Facebook’s woes surrounding Cambridge Analytica and fake accounts intended to influence U.S. political elections, the number of marketers spending more than half of their budget on social campaigns rose 200% in the past year. In fact, 88% … Continue reading Even Search Marketers Investing 200% More In Social

Marketers Don’t Understand SEO, Report Suggests

Marketers Don’t Understand SEO, Report Suggests by Laurie Sullivan , Staff Writer @lauriesullivan, August 1, 2018 Some 83% of businesses think their digital marketing efforts are effective in helping them achieve their goal, but 44% name SEO as their least popular digital marketing channel. Clutch polled about 500 digital marketers at companies with at least 100 … Continue reading Marketers Don’t Understand SEO, Report Suggests

25% Of Marketers Lack Skills To Measure Success Of Data

25% Of Marketers Lack Skills To Measure Success Of Data by Laurie Sullivan , Staff Writer @lauriesullivan, (July 31, 2018) Implementing transparency, consistency and universal standards are the top three actions that marketers would like from data providers  to improve data quality, according to a recent study commissioned by data management platform Lotame. Of the 300 … Continue reading 25% Of Marketers Lack Skills To Measure Success Of Data

Who, What, Where? Marketers Say They’re Good At Attribution

Who, What, Where? Marketers Say They’re Good At Attribution by Ray Schultz , Columnist, July 11, 2018 For all the hand-wringing about attribution, marketers must be getting better at it. Almost 100% are effectively using the science to achieve their marketing goals, and 49% are very successful — best-in-class — according to Measuring Marketing Attribution, … Continue reading Who, What, Where? Marketers Say They’re Good At Attribution