How the expanding Snowflake ecosystem meets challenges to discover precise audiences without crossing the privacy line. Chris Wood on November 17, 2021 Cloud data platform Snowflake has teamed up with marketing data company Zeta’s CDP and identity graph to power more precise campaigns backed by Snowflake’s records and secure data sharing. Also this week, Snowflake … Continue reading New Snowflake partnerships should allow marketers to do more with data while remaining compliant
Juliana Jackson November 11, 2021 Product marketing is today’s most critical marketing function. And yet, it’s unfamiliar and confusing to many. The best way to think about it: product marketing is strategy. Product marketers work to understand the market and what motivates customers. They choose the market segments to target. They determine what attributes the … Continue reading 17 Things We’ve Learned from Top Product Marketers
While 3D experiences can get a customer closer to a sale, marketers can also glean valuable insights from customers about those interactions. Chris Wood on November 10, 2021 “Spatial computing is now possible,” said Ashley Crowder, co-founder and CEO of 3D content management system VNTANA. “We don’t need to interact in 2D and that opens … Continue reading How marketers can upgrade their 3D digital experiences
4 Mistakes Ecommerce Marketers Make When Measuring ROAS by Darwin Liu , November 5, 2021 Most ecommerce businesses rely heavily on advertising to draw customers to their websites. When it comes to measuring ad spend, there are a handful of common pitfalls that every ecommerce business must know how to navigate. In what follows, we … Continue reading 4 Mistakes Ecommerce Marketers Make When Measuring ROAS
Sweta Panigrahi October 29, 2021 Can you guess what architecture, a road trip, and social media marketing have in common? Planning, that’s right! Even though all these three things can be improvised, intense planning is what makes them better. Planning, organizing, and execution are vital aspects of social media management. To achieve success in this … Continue reading 6 Fantastic Social Media Calendar Tools for Busy Marketers
Paul Morris October 26, 2021 Third-party cookies have fuelled the growth of digital advertising since as far back as the mid-nineties, giving advertisers the unique ability to track people across the web and build robust user profiles based on their browsing behaviour. These tiny pieces of code are actually small text files with an ID … Continue reading What Will a Cookieless Future Mean for Marketers?
A new Litmus survey suggests that email marketing budgets will rise in 2022. Chris Wood on October 27, 2021 During the pandemic, email marketing budgets remained steady while marketers considered new technology to get the most out of the channel, according to a new report from email optimization company Litmus that surveyed 400 marketers. Marketers … Continue reading Marketers search for new email marketing technology to meet pandemic challenges
Kasey Steinbrinck October 24, 2021 Does the possibility of dark mode email disasters give you nightmares, or has your team overcome the fear of emails in the dark? Results from our new dark mode survey reveal what keeps email marketers up at night. The rise in the popularity of dark mode created interesting challenges for … Continue reading Dark Mode for Email Survey: What Do Marketers Think?
Using an SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. Pamela Parker on October 22, 2021 Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by … Continue reading What do SEO platforms do and how do they help marketers get found on search engines?
Improved technical capabilities are making hybrid and headless CMS systems popular among marketers. Corey Patterson on October 18, 2021 Some site owners with specific needs are moving from traditional CMS systems to hybrid and headless CMSs. Marketers are embracing the customizability of these systems. “I think there is a problem with tools like WordPress and … Continue reading Why some marketers are moving to hybrid and headless CMS systems