Tag Archives: Marketers

Marketers, ‘The Joneses’ and why it’s dangerous to try and keep up with them

Companies must make a commitment to be strategic without endless instruction and wasted time for employees who actually use the martech. Steve Olenski on September 5, 2019 For those of you not familiar with the term Keeping Up With the Joneses, it can often refer to the practice of trying to keep up with, or even one-up, someone else when … Continue reading Marketers, ‘The Joneses’ and why it’s dangerous to try and keep up with them

Why marketers should embrace data privacy, not view it as an obstacle

Duane Schulz explains that If marketers are willing to advocate privacy and transparency, we can shift the focus from short-term leads to lasting trust and long-term brand value. Taylor Peterson on August 27, 2019 “What would happen if marketers embraced privacy as a value of the company?” This was the question posed to me by … Continue reading Why marketers should embrace data privacy, not view it as an obstacle

4 Lessons Marketers Can Learn From Big Brands On Twitter

Jared Atchison — August 26, 2019 — August 26, 2019 Big brands have no problem racking up thousands to millions of followers on their social media and gaining the attention of just as many people. Growing your social media means building brand awareness, encouraging engagement, and increasing revenue for your business. With more than 269 … Continue reading 4 Lessons Marketers Can Learn From Big Brands On Twitter

Video marketing tops list of marketers’ priorities, voice search ranks low

According to the study from Mondo, only 17% of marketers have plans to optimize their websites for voice search in the next 12 months. Jennifer Cannon on August 26, 2019 According to new research which surveyed over 1,000 creative and digital marketing decision-makers, video is the top priority for the remainder of 2019 and into … Continue reading Video marketing tops list of marketers’ priorities, voice search ranks low

Marketers want more data, analytics, tech for improved personalization [Study]

According to a report from Merkle, marketers want to invest more in data, analytics and tech to improve customer engagement, and an email address is still the highest priority data to acquire. Jennifer Cannon on August 23, 2019 Delivering personalized communications that drive customer engagement at every touchpoint continues to be a challenge for most … Continue reading Marketers want more data, analytics, tech for improved personalization [Study]

Location data 101: A primer for marketers

Understand how location data can be used for efficient, effective and responsible marketing. Taylor Peterson on August 19, 2019 In our hyper-connected digital world, an omnichannel marketing approach helps brands bridge the gap between online and offline consumer behavior. But driving an effective multi-touchpoint strategy has its unique challenges – and oftentimes, our strategies are … Continue reading Location data 101: A primer for marketers

YMYL and EAT Guidelines: How Marketers Can Prove Their SEO Authority to Google

Kayla Hammersmith — August 1, 2019 — August 1, 2019 Way back in the year 2013, Google first introduced the concept of YMYL. No, this wasn’t their attempt at crafting a hip acronym like YOLO. Google coined YMYL to categorize a certain type of website. YMYL, or “Your Money Your Life,” refers to websites that … Continue reading YMYL and EAT Guidelines: How Marketers Can Prove Their SEO Authority to Google

What Public Personality Traits Do Top Female Marketers Share?

Domenica D’Ottavio — July 31, 2019 Follow @heydomenica — July 31, 2019 What public personality traits do top female marketers share? To be a marketer, you need to be smart, creative, analytical, and strategic. To be a top public marketer—someone with an authoritative public persona and large, loyal following—you need another set of traits. You … Continue reading What Public Personality Traits Do Top Female Marketers Share?

Marketers Become Interlocutors Between Technology And Audience

Marketers Become Interlocutors Between Technology And Audience by Alwi Suleiman , Op-Ed Contributor, (July 29, 2019) As we enter the Age of Assistance, marketers cannot ignore how consumers are changing their search behavior. We have reached a point where a person can get their needs fulfilled by speaking into the microphone of their smartphone and … Continue reading Marketers Become Interlocutors Between Technology And Audience

Has Instagram increased its ad load? Marketers report as many as 1 in 4 posts are ads

Advertisers say demand is leading to more ads to the Instagram News Feed — particularly for users who have a history of engaging with ads. Amy Gesenhues on July 26, 2019 Recently, a colleague mentioned that she had noticed a significant surge in the number of Instagram ad placements. Conducting a quick test via her … Continue reading Has Instagram increased its ad load? Marketers report as many as 1 in 4 posts are ads