Tech Stack Headaches: B2B Marketers Face Hurdles When Adding Technologies by Ray Schultz , Columnist, January 8, 2021 B2B marketers are seem reasonably satisfied with their tech stacks. But they face challenges when adding new systems, according to Marketing Technology Implementation From the B2B Perspective, a study by RollWorks, in partnership with Ascend2. Of the … Continue reading Tech Stack Headaches: B2B Marketers Face Hurdles When Adding Technologies
B2B marketers will become growth drivers, and will own the all-important digital journey. Kim Davis on January 7, 2021 “For me, this is the best time to be a B2B marketer. It’s not only B2B marketing’s opportunity, but it’s B2B marketing’s responsibility to take back control of the buying cycle.” Forceful words from Nick Heys, … Continue reading What B2B marketers can look forward to in 2021
The Road To Chatbots, Virtual Assistants For B2B Marketers, Per Forrester by Laurie Sullivan , Staff Writer @lauriesullivan, December 14, 2020 Chatbots and virtual assistants (VAs) can help B2B companies close the gap, as buyers seek content delivered primarily through vendor websites and search engines. It’s a pretty forgone conclusion, especially as it becomes more difficult … Continue reading The Road To Chatbots, Virtual Assistants For B2B Marketers, Per Forrester
Is Nielsen’s Audience Measurement Makeover What Marketers Need? by Maarten Albarda , Featured Contributor, December 11, 2020 Nielsen announced a major do-over of its media measurement and tracking platform this week. David Kenny, Nielsen’s chief executive officer and chief diversity officer, called it “a single cross-media solution to drive comparable and comprehensive metrics across all … Continue reading Is Nielsen’s Audience Measurement Makeover What Marketers Need?
Identify exact capabilities needed before vendor selection or renewing contract Rodric Bradford on December 2, 2020 Up until around March this year, marketing and selling to business accounts didn’t just take place online. There were conferences, trade shows, in-person meetings and demos. Over the last few months, the emphasis has, of necessity, shifted to digital … Continue reading How marketers can identify the right ABM vendor
Scott Logie November 23, 2020 Digital marketing is not a new concept – four out of five marketing organisations have a digital marketing platform (DMP) or are implementing one, according to Gartner – but it can be a confusing one. All the brands that we work with engage with prospects and customers through various digital … Continue reading Are Direct Marketers Scared of Digital Marketing?
Irina Weber November 20, 2020 This has been both an exceptional and difficult year for many reasons. As many businesses still try to recover from the coronavirus crisis, you should do the best to adapt your marketing strategist to the latest consumer trends and increase your online sales. Black Friday and Cyber Monday are two … Continue reading 15 Best Black Friday 2020 Deals for Digital Marketers
Aleh Barysevich November 12, 2020 Social listening seems straightforward. Set up a social listening tool, enter your brand name using the “wizard”, and wait for the magic of search to happen. Sometimes, it definitely works like that. But often, problems arise. Either your brand name is a common word (e.g., Apple, Orange, Forever 21), or … Continue reading Boolean Search Operators for Marketers
Dalia Dakkak November 13, 2020 With COVID-19 cases back on the rise, businesses that did not make changes after the first wave can expect an even greater impact this time around. As most marketers have experienced first-hand, the pandemic has had an impact on revenue due to a shift in consumer behavior. Product and service … Continue reading How Can Social Marketers Win the Holiday Season in Uncertain Times?
The California Privacy Rights and Enforcement Act won’t take effect for two more years, but don’t wait to prepare. Greg Sterling on November 12, 2020 Last week California voters passed Proposition 24, the California Privacy Rights and Enforcement Act (CPRA). It builds upon the California Consumer Privacy Act (CCPA), which only went into effect this … Continue reading Concrete steps marketers should take now to get ready for CA’s CPRA in 2023