Tag Archives: Marketers

Marketers Smarten Up, Spend Less On Holiday Campaigns

Marketers Smarten Up, Spend Less On Holiday Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, December 4, 2017 Data released Monday from The Exchange Lab, a GroupM/WPP company focusing on programmatic advertising, suggests marketers spent less on campaigns this past U.S. Thanksgiving Day weekend than in prior years. But that’s not a bad thing for … Continue reading Marketers Smarten Up, Spend Less On Holiday Campaigns

Call to B2B marketers: Job titles matter more than you think

While ABM can help you target the key decision-makers in your accounts, job titles aren’t always what they seem. Columnist Sonjoy Ganguly explains how to factor hierarchy into your ABM strategy. Sonjoy Ganguly on November 17, 2017   Account-Based Marketing (ABM) is a powerful way to target decision-makers inside your target accounts. However, your ability … Continue reading Call to B2B marketers: Job titles matter more than you think

Understanding Cross-Device: 3 Things Marketers Need To Know

Understanding Cross-Device: 3 Things Marketers Need To Know by Nicole Ron , Op-Ed Contributor, October 20, 2017 Today’s consumer is device- and channel-agnostic, and switches seamlessly from device to device throughout a given day. This Thanksgiving, for example, you may research a piece of jewelry on several different blogs from your smartphone before dinner, and … Continue reading Understanding Cross-Device: 3 Things Marketers Need To Know

Marketers Are Boosting Their Site Traffic 300% With These SEO Best Practices

Kristi Wilken — October 11, 2017 — October 11, 2017 Photo-Mix / Pixabay When it comes to search engine optimization these days, it’s far from enough to simply produce great work. Whether you’re sharing the written word, photos, books, slideshows, or infographics, your overall strategy should go further than just sharing and waiting. Your hard … Continue reading Marketers Are Boosting Their Site Traffic 300% With These SEO Best Practices

Marketers Grapple With The Best Time To Optimize Campaigns

Marketers Grapple With The Best Time To Optimize Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, October 6, 2017 Gaps in data and a misunderstanding of the nuances of today’s advertising campaigns have marketers wondering about the best times to optimize. Kantar Millward Brown conducted research to analyze the optimal time for media agencies to … Continue reading Marketers Grapple With The Best Time To Optimize Campaigns

Busting AI myths: Why AI will help marketers usher in an era of extreme personalization

In an age when consumers expect deep personalization, AI is here to help. So what’s the holdup among marketers? Contributor Brian Solis discusses the top myths slowing its adoption. Brian Solis on September 27, 2017   Remember when traditional marketing was overwhelmingly successful? Neither do I. In an era of great innovation, marketing still largely … Continue reading Busting AI myths: Why AI will help marketers usher in an era of extreme personalization