Gartner research shows buyers want AI speed, but they still turn to humans for confidence and validation. By Constantine von Hoffman Published on May 20, 2026 More B2B buyers are turning to tools like ChatGPT and Gemini for quick answers, but many don’t trust what those tools tell them. According to research released … Continue reading B2B buyers trust AI less than marketers think
AI tools improved how specialists work, but most organizations still operate through the same approvals, handoffs, and bottlenecks. By Melissa Reeve Published on May 18, 2026 A few weeks ago, I was reading OpenAI’s launch post for workspace agents when one detail stood out. They described the state of most enterprise … Continue reading AI made marketers faster, but organizations stayed the same
Stop waiting for perfect data. At the May MarTech Conference, we discovered how leaders build the ‘confidence layer’ to drive strategy despite messy inputs. By MarTechBot Published on May 14, 2026 The reality of modern analytics is that a significant portion of your revenue often hides behind a “direct” label or remains entirely unattributed. … Continue reading The confidence layer: Building data foundations marketers can trust
Medallia’s debt crisis reveals how private equity ownership can quietly reshape the software marketers depend on. By Pamela Parker Published on May 11, 2026 If you’re a marketer or CX leader who relies on Medallia, you’ve likely been asking yourself: Is Medallia going out of business? Should I be worried? The short answer: no, Medallia … Continue reading Medallia survived, but the real story should worry marketers
The biggest takeaway is Google’s strategy for embedding its Gemini AI models into tools marketers already use. By Pamela Parker Published on April 27, 2026 Google Cloud’s annual conference featured dozens of announcements aimed at enterprise marketers. Some represent genuinely new capabilities. Others are early-stage partnerships with vague timelines, or existing products repackaged under … Continue reading What marketers need to know from Google Cloud Next ’26
Long sales cycles, weak attribution, and underused fundamentals are holding B2B teams back. Here’s where data breaks down. By Mike Maynard Published on April 22, 2026 “Data is our most valuable asset” is a phrase marketers, particularly those in B2B, repeat so often. You’ll hear B2B data compared to gold, oil, and almost any … Continue reading B2B marketers are drowning in data but starving for insight
Why It’s Best For Marketers To Reach Gen Z On The Go by Laurie Sullivan , Staff Writer, April 16, 2026 Marketers try to determine how to reach Gen Z on screens, but Lyft executives believe reaching them on the go is a better way. The ride-hailing company released data on Wednesday from a study … Continue reading Why It’s Best For Marketers To Reach Gen Z On The Go
The entry-level hiring gap is widening as AI automates foundational tasks. How can leaders bridge the talent divide and protect the marketing pipeline? By Milton Hwang Published on April 16, 2026 A troubling trend is developing involving AI and early-career marketers, and I’m not the only one noticing it. Leading voices like Paul … Continue reading AI’s impact on early-career marketers is reaching a crisis point
Data shows opens and CTR rarely predict winners. Focus on conversion rate and revenue per email to measure true performance. By Jeanne Jennings Published on March 27, 2026 Open rate. Click-through rate. Ask most marketing teams how their email program is performing, and those are the numbers they’ll show you. But here’s … Continue reading The email metrics marketers are likely to get wrong
Why accessibility is emerging as a brand differentiator and a measurable growth driver for modern marketers By AudioEye March 5, 2026 Every once in a while, a product launch doubles as a marketing masterclass. Recently, Selena Gomez’s Rare Beauty released a new fragrance, and it wasn’t just the scent that captured attention. It was … Continue reading Accessibility can’t stop at the shelf: An $18 trillion lesson for marketers by AudioEye
