Tag Archives: Marketers

Why we care about B2C marketing: A guide for marketers

Here’s what you need to know about B2C marketing, key B2C strategies, challenges facing B2C marketers and trends for 2023 and beyond. Johanna Marmon on November 11, 2022 Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world.  B2C marketers must understand the impact … Continue reading Why we care about B2C marketing: A guide for marketers

Marketers make identity solutions an urgent priority

Email-based identities are seen by marketers and publishers as of limited value. Kim Davis on November 9, 2022 Despite Google’s continuing delay in deprecating third-party cookies, marketers now regard evaluating identity solutions as an urgent priority. Publishers are feeling the pressure, too. Compared with 2021, around twice as many marketers, and well over twice as … Continue reading Marketers make identity solutions an urgent priority

Google Topics Attracts Marketers, Publishers As Identity Adoption Becomes Urgent

Google Topics Attracts Marketers, Publishers As Identity Adoption Becomes Urgent by Laurie Sullivan  @lauriesullivan, November 4, 2022 Google Topics, the newest entrant to the identity space, is the most popular solution when it comes to compliance with privacy regulations to identify and target consumers with ads. It’s actively used or tested by 71% of respondents … Continue reading Google Topics Attracts Marketers, Publishers As Identity Adoption Becomes Urgent

Marketers Struggle To Find Customers, Spend A Bit More On Ads To Reach Them

Marketers Struggle To Find Customers, Spend A Bit More On Ads To Reach Them by Laurie Sullivan  @lauriesullivan, October 31, 2022 Data released from Skai, an omnichannel performance marketing company, shows marketers spent slightly more to advertise in Q3 compared with the prior quarter as they struggled to find customers. Retail media rose 45%, while … Continue reading Marketers Struggle To Find Customers, Spend A Bit More On Ads To Reach Them

With Moms Still Stressed Out, Marketers Must Tread Lightly

moms With Moms Still Stressed Out, Marketers Must Tread Lightly by Les Luchter , October 14, 2022   With their stress levels rising post-pandemic, pregnant women and mothers of young children want ads and other content directed at them to showcase real moms (65%), be relatable (63%), be educational and informational (61%), and be uplifting/positive … Continue reading With Moms Still Stressed Out, Marketers Must Tread Lightly

Economic Slowdown Puts Extra Pressure On Marketers, Media Companies: AppsFlyer Report

Economic Slowdown Puts Extra Pressure On Marketers, Media Companies: AppsFlyer Report by Laurie Sullivan , Staff Writer @lauriesullivan, October 14, 2022 AppsFlyer’s most recent mobile advertising report, released this week, reveals that Apple Search Ads tripled market share since the first half of 2020 — even as other companies suffered from the shifts to consumer privacy. … Continue reading Economic Slowdown Puts Extra Pressure On Marketers, Media Companies: AppsFlyer Report

4 common problems marketers and data analysts can solve together

Marketers and data analysts have distinct roles, but increasingly they need to work together to overcome obstacles. Chris Wood on October 13, 2022   Marketers and data analysts see the world in very different ways. Because they are often working together on the same project, this can cause a lot of problems. However, the increasingly … Continue reading 4 common problems marketers and data analysts can solve together