Mark Miller — June 9, 2017 Follow @MMtwopointfive— June 9, 2017 If you pay for online advertising, odds are good that at least some of your ads have been automatically removed from the screen of your target audience by a technology called ad blocking. As advertising recruiters, we’ve watched this rapidly-growing trend transform the digital … Continue reading 6 Marketers That Can Help Ad Block-Proof Your Online Media Strategy
Jonathan Chan — June 6, 2017 Follow @joncwrites— June 6, 2017 Are you steadily getting Instagram followers with members of your target audience? That’s awesome! As your audience grows in size you’ll be able to leverage your community to increase leads and sales for your company. You can do this by focusing on posting high … Continue reading The Power of Instagram Stories for Marketers
LB Wales IV — June 4, 2017 Follow @lbwalesiv— June 4, 2017 B2B marketers have greater challenges than their e-commerce counterparts when it comes to figuring out the optimal online experience. While e-commerce marketers have been striving to make their websites match their in-store experiences, most B2B marketers don’t have the benefit of such a … Continue reading B2B Marketers: Why Your Website Is Like a Bad Conversation at a Trade Show Booth
Columnist and Bitly senior content strategist Blaise Lucey recounts a circuitous user journey and discusses the lessons that marketers can learn from it. Blaise Lucey on May 26, 2017 Kathy Hutchins / Shutterstock.com My mom likes Bruno Mars. She also likes to hike and run. So she was excited when she got an iPod … Continue reading What a 32-step journey to a Bruno Mars album can teach marketers and tech companies
Columnist Ratko Vidakovic walks you through ways to detect the warning signs of ad fraud to help you eliminate it from your campaigns and boost the performance of your marketing efforts. Ratko Vidakovic on May 22, 2017 Ad fraud seems to consistently produce news headlines in the advertising world. Half the time it’s people … Continue reading Ad fraud detection: A guide for marketers
Jeff Bezos’ Secret Message For Marketers by Scott Gillum , Op-Ed Contributor, May 18, 2017 Marketers channeling their inner Maverick (Tom Cruise’s character in “Top Gun”) often find themselves thinking “I feel the need, the need for speed” — but are plagued by internal speed bumps and stop signs. Little do they know that buried … Continue reading Jeff Bezos’ Secret Message For Marketers
Dave Sutton — May 18, 2017 — May 18, 2017 We all know that a website is critical to the success of your business. More often than not, it’s the first place that your target customers will interact with you and learn about your Brand Story. And for most B2B companies, the website is the … Continue reading 4 Out of 5 Marketers Recommend SEO Audits
United Airlines: A Reminder Of Why Marketers Must Manage Reputations On Google by Marcus Tober , Op-Ed Contributor, May 15, 2017 Anyone running a Google search on “United Airlines” recently will have seen the results littered with references to the story about a passenger being forcibly dragged off a plane from an overbooked United flight. … Continue reading United Airlines: A Reminder Of Why Marketers Must Manage Reputations On Google
Snap’s daily audience growth stopped its deceleration — barely — but its revenue slid from Q4’s mark. Tim Peterson on May 11, 2017 Only two months old as a public company, Snap Inc. is already experiencing growing pains, except the pains are from not growing enough. Yes, in the first quarter of 2017, Snapchat’s … Continue reading What marketers should know about Snap’s Q1 2017 earnings report
Ross Simmonds — April 29, 2017 Follow @thecoolestcool— April 29, 2017 Curating content on Twitter is one of the best ways to grow your account. If you’re looking to grow your Twitter account quickly, establishing a consistent process for finding and sharing content can be a great way to do exactly that. Content curation is … Continue reading How The Best Marketers Curate Content For Twitter
