Natalie Boyd — March 29, 2020 We’ve all had the notifications pop up on our phones when a friend decides to share a moment in real time—but is your brand utilizing Facebook Live to its full marketing potential to stand out in the noisy digital space? Whether your business is B2B or B2C, there is … Continue reading A Marketer’s Guide to Launching a Facebook Live Campaign
Tag Archives: Marketers
COVID-19 Dos And Don’ts To Help Marketers Stay Connected To Consumers
COVID-19 Dos And Don’ts To Help Marketers Stay Connected To Consumers by Laurie Sullivan , Staff Writer @lauriesullivan, March 20, 2020 Luminati, which collects publicly available market stats from more than 40 million IP addresses worldwide, released data Friday on the impact COVID-19 is having on ecommerce in China, providing insight into what U.S. businesses can … Continue reading COVID-19 Dos And Don’ts To Help Marketers Stay Connected To Consumers
To Succeed, Marketers Must Consider Digital Experiences
To Succeed, Marketers Must Consider Digital Experiences by Jim Hamilton , March 6, 2020 The response to the “death of the cookie” by brands, agencies, and industry experts is often focused on the return to prominence of first-party and context-based targeting. Perhaps more quietly, leading players are upping the ante on the experiences they’re providing … Continue reading To Succeed, Marketers Must Consider Digital Experiences
75% of Marketers Have Shifted Spend From Creative Agencies to Influencers – This is Why
Aaron Brooks — March 3, 2020 Influencer generated assets are outperforming those led by brands according to Vamp’s new study of global marketers It wasn’t long ago that marketers were reliant on agencies to create their advertising collateral. Big brands were employing big agencies, for big budget strategies. Assets were created by the few and … Continue reading 75% of Marketers Have Shifted Spend From Creative Agencies to Influencers – This is Why
7 Irresistible Networking Strategies for Marketers
Sujan Patel — March 1, 2020 American author Steven Pressfield once said, “The disease of our times is that we live on the surface. We’re like the Platte River, a mile wide and an inch deep.” That quote applies in so many facets of our lives and none more evident than fostering relationships and building … Continue reading 7 Irresistible Networking Strategies for Marketers
What Marketers Probably Don’t Know About Yahoo Small Business
What Marketers Probably Don’t Know About Yahoo Small Business by Laurie Sullivan , Staff Writer @lauriesullivan, February 26, 2020 Plans are in the works to expand Yahoo services through an offering the company calls Business Maker. The first version of this platform launched in October 2019. It’s offered through the company’s Verizon Business unit. The two … Continue reading What Marketers Probably Don’t Know About Yahoo Small Business
Where are Enterprise Marketers Allocating Their Budgets?
Larisa Bedgood — February 25, 2020 Where are Enterprise Marketers Allocating Their Budgets? Not a surprise, spend on digital channels is continuing to increase while spend on more traditional channels such as newspapers and magazines is on the decline. In a recent study by Gartner, digital and social channels garnered a healthy portion of marketing … Continue reading Where are Enterprise Marketers Allocating Their Budgets?
Marketers are spending more on data management platforms than operational tech
Nearly 60% of marketers surveyed by Merkle said they spend more on management tech versus campaign and decision management tools. Amy Gesenhues on February 19, 2020 Marketers are investing more of their budgets in databases and analytics management technology platforms than operational tech solutions like campaign and decision management tools, according to Merkle’s Q1 2020 … Continue reading Marketers are spending more on data management platforms than operational tech
7 Fundamental Facebook Advertising Tips for Small Business Marketers
Michelle Morgan — February 15, 2020 It’s no secret that Facebook can be a fantastic place to reach new audiences and grow your business. We hear about crazy awesome success stories all the time: “I just put stuff on Facebook, and I don’t know what happened, but six months later I quit my job and … Continue reading 7 Fundamental Facebook Advertising Tips for Small Business Marketers
Marketers struggle to stay ahead of technology advancements
Technical acumen ranked as the third biggest challenge when deploying digital marketing initiatives, according to a recent survey of CMO consultants. Amy Gesenhues on February 14, 2020 When asked how difficult it will be over the coming year to stay ahead of new technological advancements, remain competent across multiple programs and avoid long-term experience debt, … Continue reading Marketers struggle to stay ahead of technology advancements
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