Tag Archives: Marketers

Data Quality Drives Results: The #1 KPI Digital Marketers Should Measure in 2021

Paula Chiocchi July 14, 2021 A recent study by the ANA Media Leadership Growth Council shows that data quality is on the rise as a KPI measurement. As a long-time provider of multi-channel marketing contact data, quality over quantity has been one of my driving principles. Don’t get me wrong, we have a large quantity … Continue reading Data Quality Drives Results: The #1 KPI Digital Marketers Should Measure in 2021

Cookies Or Not, Consumers Expect Marketers To Know Them

Cookies Or Not, Consumers Expect Marketers To Know Them by Laurie Sullivan  @lauriesullivan, June 18, 2021 It would be an understatement to say online shopping has undergone a major transition in the past year. Adoption of real-time payments grew by 41% in 2020, and consumers flocked online to buy their groceries. And while online shopping … Continue reading Cookies Or Not, Consumers Expect Marketers To Know Them

Marketing Ops Fail: Marketers Challenged By Pandemic

Marketing Ops Fail: Marketers Challenged By Pandemic by Laurie Sullivan , Staff Writer @lauriesullivan, May 14, 2021 Marketers have been forced to examine the effectiveness of their marketing operations to improve performance by identifying areas of improvement and implementing strategies to solve a variety of new challenges accelerated by the changes brought about by COVID-19. When … Continue reading Marketing Ops Fail: Marketers Challenged By Pandemic

How Gen Z Marketers Use Insta Reels for Content Syndication

Sumeet Anand May 4, 2021 Content syndication on sites like Instagram can make your content go viral. Moreso, they offer a free way to mass share your content. Brand storytelling is an increasingly important part of a successful marketing strategy. It can be as simple as a single video—like the one posted on Instagram Reels—or … Continue reading How Gen Z Marketers Use Insta Reels for Content Syndication

Data Alternatives: What Marketers Can Do To Increase Performance

Data Alternatives: What Marketers Can Do To Increase Performance by Laurie Sullivan , Staff Writer @lauriesullivan, April 12, 2021 Affinity Solutions commissioned Forrester Consulting to evaluate the readiness of companies to work with less customer data across digital channels based on the increase of consumer privacy demands and regulations, and the use of alternative data sources. … Continue reading Data Alternatives: What Marketers Can Do To Increase Performance

Marketing Fraud A Much Bigger Problem Than Marketers Realize, Study Shows

Marketing Fraud A Much Bigger Problem Than Marketers Realize, Study Shows by Laurie Sullivan , Staff Writer @lauriesullivan, March 1, 2021 Some 43% of respondents in a recent White Ops survey said they could not estimate how much of the traffic coming to their website is bot activity as opposed to humans they wanted to reach. … Continue reading Marketing Fraud A Much Bigger Problem Than Marketers Realize, Study Shows

What Skills Marketers Say They Want In 2021 — And Why

What Skills Marketers Say They Want In 2021 — And Why by Laurie Sullivan  @lauriesullivan, January 18, 2021 Although 86% of marketers feel they are adequately trained and skilled, nearly all report that they want a new skill in order to advance their careers. The most frequently reported skills are data analytics, performance marketing, social … Continue reading What Skills Marketers Say They Want In 2021 — And Why