Marketers are giving AI more authority even as bad CRM data undermines revenue measurement, reporting, and the decisions AI makes. By Constantine von Hoffman Published on August 28, 2026 Marketing teams are giving AI more authority over campaigns while feeding it CRM data they know isn’t ready for the job. Nearly 91% … Continue reading Marketers know AI is using bad data to make decisions
When AI gets a marketing decision wrong, the fix could belong in the rule, the control, the implementation or the authority behind it. Here’s how to tell. By Allen Martinez Published on August 26, 2026 Congratulations. Your audit trail worked. You can see the input, the model version, the retrieved context, the policy … Continue reading The AI governance test most marketers are missing
Marketing data influences budgets, but only 49% fully trust its accuracy and completeness. Disconnected reporting is behind the confidence gap. By Constantine von Hoffman Published on August 21, 2026 B2B marketing budgets are influenced by data that fewer than half of the people responsible for measuring marketing and communications fully trust. Only 49% … Continue reading B2B marketers don’t trust the data used to shape budgets
Not every change in a marketing metric deserves a response. Marketers need to separate temporary fluctuations from signals worth acting on. By Constantine von Hoffman Published on August 12, 2026 The availability of more granular, real-time data means marketers can see performance change almost constantly. But more signals also mean more noise, and … Continue reading When marketers should ignore the data
Experience isn’t losing value because of AI. It’s shifting from personal expertise to better decisions, stronger teams, and organizational impact. By Kathleen Schaub Published on August 5, 2026 All tactical marketing knowledge has a half-life. For my first marketing job, I needed to know how to spec type and create ad mechanicals using … Continue reading The future belongs to marketers who make others smarter
New research found marketers invest in targeting, AI, and creative while neglecting the post-click experiences they say drive paid media ROI. By Constantine von Hoffman Published on July 17, 2026 Nine out of 10 marketers say budget constraints are squeezing their paid media programs, yet many are still overlooking one of the biggest … Continue reading Marketers know what improves paid media ROI, but underinvest in it
Lead volume shows activity. Relationship-led metrics reveal if marketing improves pipeline quality, win rates, and long-term growth. By Tanya Thorson Published on July 15, 2026 Marketing always treated the funnel like the finish line. Generate the lead. Score the lead. Pass the lead. Report the lead. It looked clean on a dashboard, … Continue reading Why marketers should measure relationships, not leads
As AI takes over entry-level marketing tasks, how do organizations help people develop the judgment needed to be marketing leaders? By Milton Hwang Published on July 10, 2026 Much of the discussion around AI and marketing jobs has focused on one question: Will AI replace entry-level marketers? That may be the wrong question. … Continue reading Who trains tomorrow’s marketers if AI does the work?
AI is changing how people evaluate information. The next generation of marketers may already understand what matters most. By Brianna Miller Published on June 26, 2026 One of the most rewarding aspects of teaching marketing is seeing how my students tackle real-world business challenges. Every semester, I review the final projects from my … Continue reading What future marketers understand about customer decision-making
The strongest marketing messages address the frustrations and motivations customers rarely share directly. Here’s how AI can help uncover them. By Ed Poppe Published on June 18, 2026 The most important step before writing a marketing headline is understanding what drives your customer. Across all the performance marketing campaigns I’ve optimized for … Continue reading What customers tell friends that marketers miss
