Tag Archives: Marketers

Why mobile marketers need to start measuring ROI right now

Contributor Shani Rosenfelder believes 2017 will be the year that mobile marketers everywhere finally recognize the value of mobile ROI measurement. Shani Rosenfelder on March 3, 2017   Photo by LendingMemo and used here via the Creative Commons license. When apps exploded into our lives almost a decade ago, and mobile marketing was in its … Continue reading Why mobile marketers need to start measuring ROI right now

Marketers are sending fewer emails & getting better open rates [SendGrid]

SendGrid says email marketers are sending an average of 8.1 emails per month this year, down from 2016’s 9.8 sends per month. Amy Gesenhues on March 2, 2017   According to SendGrid’s 2017 Email Benchmark report, the average email send rate has dropped from 9.8 sends per month in 2016 to 8.1 in 2017. While … Continue reading Marketers are sending fewer emails & getting better open rates [SendGrid]

‘Gag Clauses’ Illegal, FTC Reminds Marketers

‘Gag Clauses’ Illegal, FTC Reminds Marketers by Wendy Davis, Staff Writer @wendyndavis, February 22, 2017 The Federal Trade Commission is reminding businesses that they aren’t allowed to prohibit consumers from posting reviews online. In guidance issued this week, the agency recommends that companies review their standardized contracts and remove any clauses that may violate the … Continue reading ‘Gag Clauses’ Illegal, FTC Reminds Marketers

B2B Marketers Choose Quality

B2B Marketers Choose Quality by Jack Loechner, Staff Writer @mp_research, February 16, 2017 According to a new study of U.S. B2B, from marketing managers to C-level executives, by DemandWave, B2B marketers chose lead quality over quantity. This year’s survey solidifies the trend with a 26% YoY increase in marketers choosing “deliver quality leads” as their … Continue reading B2B Marketers Choose Quality

How Micro-Influencers are Becoming Essential to Marketers

Michael Quoc — February 15, 2017 Follow @michaelquoc— February 15, 2017 From the Merriam-Webster dictionary: advertisement – ad·ver·tise·ment (noun) – a public notice; especially : one published in the press or broadcast over the air Before the internet, media was scarce; people had few options and media outlets had the power to push advertisements onto … Continue reading How Micro-Influencers are Becoming Essential to Marketers