Data shows opens and CTR rarely predict winners. Focus on conversion rate and revenue per email to measure true performance. By Jeanne Jennings Published on March 27, 2026 Open rate. Click-through rate. Ask most marketing teams how their email program is performing, and those are the numbers they’ll show you. But here’s … Continue reading The email metrics marketers are likely to get wrong
Why accessibility is emerging as a brand differentiator and a measurable growth driver for modern marketers By AudioEye March 5, 2026 Every once in a while, a product launch doubles as a marketing masterclass. Recently, Selena Gomez’s Rare Beauty released a new fragrance, and it wasn’t just the scent that captured attention. It was … Continue reading Accessibility can’t stop at the shelf: An $18 trillion lesson for marketers by AudioEye
Executives are pushing hard for AI adoption, but most marketing teams lack the needed strategy, training and data. By Constantine von Hoffman March 6, 2026 If you listen to the hype, you’d think AI is already embedded in every marketing workflow. The reality is a lot messier. Research from Supermetric’s “2026 Marketing Data … Continue reading Why most marketers are still only experimenting with AI
As AI platforms test advertising inside chat, the real risk isn’t revenue — it’s eroding the trust that makes AI useful in the first place. By Reid Holmes February 24, 2026 The most significant advertising moment of 2026 happened on the second Sunday in February. It wasn’t the most popular Super Bowl spot … Continue reading Advertising in AI is a trust experiment marketers can’t ignore
Salesforce survey finds 83% of marketers saying customers expect two-way conversations, but 69% admitting they can’t respond fast enough. By Constantine von Hoffman February 24, 2026 Eighty-three percent of marketers say customers expect two-way conversations. Yet 69% admit they struggle to respond quickly to inquiries. That gap may be the most critical signal … Continue reading Customers want dialogue, and marketers cannot keep up
When channels can’t be measured, they get underfunded. Bias in today’s models limits growth. Here’s why better foundations matter more than new tools. By Angelina Eng February 6, 2026 Your analytics team is spending hours connecting the dots across your offline and online campaigns. Your attribution approach is predominantly last-touch or when … Continue reading AI could unlock $30B for marketers, if we fix measurement first
55% of U.S. B2B marketers reported budget increases in 2026, while 37% were asked to make cuts — most of them under 10%. By Constantine von Hoffman February 6, 2026 U.S. B2B marketers are dealing with a paradox: they’re spending more than anyone else, but feeling less certain about the return. Over … Continue reading US B2B marketers have the biggest budgets and the lowest confidence
HubSpot data shows B2B buyers are more active — not less — during Super Bowl week, making it one of the most underused engagement windows of the year. By Constantine von Hoffman February 5, 2026 B2B marketers usually treat Super Bowl week like a black hole for engagement. The assumption? Everyone’s distracted, inboxes … Continue reading B2B marketers should stop punting on Super Bowl week
Strategy isn’t about a fixed plan. It defines how organizations win as conditions change — and why stability quietly undermines that ability. By Mark Stouse , January 27, 2026 The reason so many companies dispense with strategy during stable periods is not just complacency or success. It’s something more basic and more … Continue reading A marketer’s guide to what strategy is and isn’t
Used right, AI and automation can boost marketing efficiency, but only if marketers stay in control. By Mike Ruff , January 27, 2026 With all the hype around AI, it should be no surprise that I’ve run into many less tech-savvy marketing team members who think AI does everything now. However, there … Continue reading Smart marketers set the rules before AI makes the calls
