Expect a volatile shopping season, as higher prices and fewer discounts change buying habits. Marketers must act early and stay agile to win consumers. Constantine von Hoffman on September 4, 2025 The 2025 holiday season wonât be business as usual. Consumers are bracing for higher prices, fewer discounts and continued supply chain hiccups. Add … Continue reading Marketers must deliver value and trust to shoppers facing higher holiday prices
Understanding AIâs wins, pitfalls and best practices starts with sharing what actually works â and what doesnât. Mike Maynard on September 5, 2025 Marketers rarely share A/B test results. With AI, thatâs becoming a bigger problem â and opportunity. AI can deliver significant wins, but it can also stumble in ways that hurt campaigns … Continue reading Sharing AI wins and fails will save marketers from repeating mistakes
Juggling tools and data is slowing marketers down. Salesforce is sprinkling Agentforce across its apps to help. Mike Pastore on August 28, 2025 Salesforce introduced details of its Winter 2026 release this week, and the expansion and integration of Agentforce into marketing teamsâ tools are particularly noteworthy. If thereâs a central message to the … Continue reading Winter 2026 Salesforce release will be heavy on Agentforce for marketers
Cut through AI-driven chaos with orchestration that unifies workflows and channels, strengthens brand trust and delivers real results. Benu Aggarwal on August 22, 2025 Marketers today arenât short on tools or content â theyâre drowning in both. Fragmented stacks, manual processes and an overwhelming tide of generic AI output have created more chaos than … Continue reading Marketers are drowning in tools and content, and only orchestration can pull them out
The holiday rush is coming. The right martech tools will help you turn chaos into conversions. MarTechBot on August 18, 2025 Before you know it, the holiday shopping season will be here and they do every year, ecommerce marketers will face both opportunities and challenges. To excel, leveraging the right martech stack is crucial. … Continue reading 5 essential applications ecommerce marketers need to succeed for the holiday season
Trying to predict marketing outcomes with perfect clarity? Thatâs a losing game. Think like a statistician instead. Kathleen Schaub on August 1, 2025 Probabilities drive decisions. A company thatâs 80% certain thereâs a viable market for a new product will act very differently from one thatâs only 20% certain. Still, probability can be hard … Continue reading Why good marketers think in probabilities, not certainties
While AI gets all the attention, there’s another shift impacting marketers that can’t be ignored. MarTechBot on July 21, 2025 In MarTechâs âMarTechBot explains it allâ feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: Whatâs … Continue reading Whatâs the biggest technology and media shift for marketers that doesnât involve AI?
When others doubt, criticize or question you, let them. It’s not about giving up â it’s about staying focused on what matters. Sarah C. Weiss on July 14, 2025 Mel Robbins is a New York Times bestselling author, former CNN legal analyst, and a globally recognized expert in personal development. Her âLet Them Theoryâ … Continue reading Why Mel Robbinsâ âLet Themâ theory is the mindset marketers need now
Quantum computing is a futuristic technology that’s with a lot of potential. What does it hold for marketers? MarTechBot on July 7, 2025 In MarTechâs âMarTechBot explains it allâ feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader … Continue reading What potential does quantum computing hold for marketers?
You can do amazing things when you connect your LLM to external data sources, and that’s the role of an MCP server. MarTechBot on June 23, 2025 In MarTechâs âMarTechBot explains it allâ feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has … Continue reading What is an MCP server, and how can marketers use one?
