Tag Archives: Marketers

6 UX principles marketers can’t afford to overlook

Contributor Tamar Weinberg outlines six key UX principles that marketers shouldn’t ignore and explains how they can improve your conversion rate, SEO and user engagement. Tamar Weinberg on January 19, 2017   In the past, user experience and marketing have been two separate fields of study. User experience (UX) is rooted in often-unclear concepts of … Continue reading 6 UX principles marketers can’t afford to overlook

Marketers Search For Campaign Data From Virtual Assistants

by Laurie Sullivan@lauriesullivan, January 13, 2017   Google bridges its virtual assistant Home with a downloadable smartphone app that can help marketers in optimizing for voice search. Some believe the next step will be pulling in the data to analyze and optimize cross-channel campaigns. With the growth of voice assistants, voice data will become a … Continue reading Marketers Search For Campaign Data From Virtual Assistants