New research found marketers invest in targeting, AI, and creative while neglecting the post-click experiences they say drive paid media ROI. By Constantine von Hoffman Published on July 17, 2026 Nine out of 10 marketers say budget constraints are squeezing their paid media programs, yet many are still overlooking one of the biggest … Continue reading Marketers know what improves paid media ROI, but underinvest in it
Lead volume shows activity. Relationship-led metrics reveal if marketing improves pipeline quality, win rates, and long-term growth. By Tanya Thorson Published on July 15, 2026 Marketing always treated the funnel like the finish line. Generate the lead. Score the lead. Pass the lead. Report the lead. It looked clean on a dashboard, … Continue reading Why marketers should measure relationships, not leads
As AI takes over entry-level marketing tasks, how do organizations help people develop the judgment needed to be marketing leaders? By Milton Hwang Published on July 10, 2026 Much of the discussion around AI and marketing jobs has focused on one question: Will AI replace entry-level marketers? That may be the wrong question. … Continue reading Who trains tomorrow’s marketers if AI does the work?
AI is changing how people evaluate information. The next generation of marketers may already understand what matters most. By Brianna Miller Published on June 26, 2026 One of the most rewarding aspects of teaching marketing is seeing how my students tackle real-world business challenges. Every semester, I review the final projects from my … Continue reading What future marketers understand about customer decision-making
The strongest marketing messages address the frustrations and motivations customers rarely share directly. Here’s how AI can help uncover them. By Ed Poppe Published on June 18, 2026 The most important step before writing a marketing headline is understanding what drives your customer. Across all the performance marketing campaigns I’ve optimized for … Continue reading What customers tell friends that marketers miss
As tracking breaks down, combining top-down modeling with tactical attribution is becoming essential for budget decisions. By MarTechBot Published on June 15, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the … Continue reading Why marketers need both MMM & MTA in 2026
Competitor analysis goes beyond dashboards and weekly reports. Here’s how to use AI to think ahead instead of catching up. By Susan Ferrari Published on May 29, 2026 If you’re like most brand teams I talk to, you’ve got a system for keeping tabs on the competition — dashboards, weekly reports, and someone … Continue reading The marketer’s new playbook for AI-powered competitive intelligence
The most valuable email marketers know how to apply AI across automation, personalization, analytics, testing, and customer journeys. By Kath Pay Published on May 28, 2026 Many marketers make the mistake of treating AI as a strategy. It’s not. AI is a tool, an accelerator, and, in some cases, a useful assistant. It … Continue reading AI is not the skill email marketers need most
Gartner research shows buyers want AI speed, but they still turn to humans for confidence and validation. By Constantine von Hoffman Published on May 20, 2026 More B2B buyers are turning to tools like ChatGPT and Gemini for quick answers, but many don’t trust what those tools tell them. According to research released … Continue reading B2B buyers trust AI less than marketers think
AI tools improved how specialists work, but most organizations still operate through the same approvals, handoffs, and bottlenecks. By Melissa Reeve Published on May 18, 2026 A few weeks ago, I was reading OpenAI’s launch post for workspace agents when one detail stood out. They described the state of most enterprise … Continue reading AI made marketers faster, but organizations stayed the same
