Tag Archives: Marketers

For many marketers, platform integration is a ‘must have’ for new tools

What is often hidden in organizations’ software choices is that many marketers will only select from the application ecosystems of Salesforce, HubSpot or other major platforms. Barry Levine on November 28, 2018   Marketers have many criteria for software tool selection, and the marketers of those tools have many angles to pitch. But one factor … Continue reading For many marketers, platform integration is a ‘must have’ for new tools

D2C Marketers Will Accelerate Visibility Into TV’s Kicker Effect

D2C Marketers Will Accelerate Visibility Into TV’s Kicker Effect by Dave Morgan , Featured Contributor, November 15, 2018 Since television and TV advertising burst onto the scene in the middle of the last century, folks have known that its effects are wide, deep, lasting and in many ways, very hard to accurately measure. Television has … Continue reading D2C Marketers Will Accelerate Visibility Into TV’s Kicker Effect

Facebook Attribution deep dive: Democratizing attribution for digital marketers

Facebook has put aside any platform bias and now there is a way to compare performance across platforms. Simon Poulton on November 12, 2018 at 2:26 pm Picture this – for a given period, your Google Ads campaigns record 500 conversions and for that same period, Facebook Ads campaigns show 700 conversions but the total … Continue reading Facebook Attribution deep dive: Democratizing attribution for digital marketers

Marketers must capitalize on the new wave of email innovation

Discover which companies are pushing the virtual envelope in the email marketing space. Ryan Phelan on November 1, 2018 The latest round of acquisitions – Adobe/Marketo, Salesforce/Rebel and Twilio/SendGrid – is exciting because it means email-led innovation is entering a new era. It’s proof positive that email is not just surviving but thriving For email … Continue reading Marketers must capitalize on the new wave of email innovation

How marketers can produce content that keeps up with the pace of personalization

An Adobe study found that more than half of marketers find it difficult to personalize content at scale. Here’s how you can ease the burden. Robin Kurzer on October 24, 2018   Personalization campaigns require content. Lots of it. So much, in fact, that earlier this month, Adobe released a study that showed that marketers are … Continue reading How marketers can produce content that keeps up with the pace of personalization

Why Digital Marketers Should Pass Call Data into Google Marketing Platform

Derek Andersen — October 22, 2018 — October 22, 2018 On June 27th, Google combined its DoubleClick and Google Analytics suites under the name Google Marketing Platform. This unified stack gives advertisers a single point of control to plan, buy, measure, and optimize digital media. As a result, marketers can see a unified channel view … Continue reading Why Digital Marketers Should Pass Call Data into Google Marketing Platform

11 Voice Search Statistics Digital Marketers Need to Know

Derek Andersen — October 5, 2018 — October 5, 2018 More and more consumers are using voice search to perform search engine queries, find local businesses, make purchase decisions, and more. And when consumers search for local businesses with their voices, they usually engage with those businesses the same way — by calling. Below, we’ve … Continue reading 11 Voice Search Statistics Digital Marketers Need to Know