Tag Archives: Marketers

Most marketers unhappy with localization efforts, but fail to invest in necessary resources

The CMO council found 75% of marketers invest less than 10% of budgets in localization needs, even though 63% are unsatisfied with efforts. Amy Gesenhues on July 20, 2017   According to a recent report from The CMO Council, 63 percent of marketers said their teams were either “getting better,” “need improvement” or doing “not … Continue reading Most marketers unhappy with localization efforts, but fail to invest in necessary resources

How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads

Marketers are often responsible for generating leads, but columnist Elizabeth Laird explains how they can also help move those leads down the sales funnel. Elizabeth Laird on July 17, 2017   When it comes to lead generation, quality is the name of the game. A paid media campaign may generate a record number of leads, … Continue reading How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads

How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads

Marketers are often responsible for generating leads, but columnist Elizabeth Laird explains how they can also help move those leads down the sales funnel. Elizabeth Laird on July 17, 2017   When it comes to lead generation, quality is the name of the game. A paid media campaign may generate a record number of leads, … Continue reading How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads

4 Reasons Why Marketers Should Always Write Their Own Resumes

Mark Miller — July 16, 2017 Follow @MMtwopointfive — July 16, 2017 bawbag / Pixabay As a marketing recruitment company, we sift through a flood of resumes every day and receive lots of questions from candidates on resume development best practices. Some of the questions we receive involve the concept of resume writing services: Do … Continue reading 4 Reasons Why Marketers Should Always Write Their Own Resumes

Learning to use content management martech is biggest educational need for marketers

Content Marketing Institute’s latest survey aims to better understand how content marketers are managing their content strategy. Amy Gesenhues on July 14, 2017   According to Content Marketing Institute’s latest survey of marketers, learning how to better use their content management marketing technology is posing a significant challenge for marketers. Sixty-six percent of the marketers … Continue reading Learning to use content management martech is biggest educational need for marketers

Custom, dynamic email is giving marketers and readers what they want: hyper-personalized messages

How do we reach hyper-personalization? Columnist Scott Heimes believes building an email-based app, along with great content and timing, is key to earning email readers’ loyalty. Scott Heimes on July 13, 2017   For years, email marketing has been circling around an ideal center without ever reaching it. That center has become known as “hyper-personalization.” … Continue reading Custom, dynamic email is giving marketers and readers what they want: hyper-personalized messages