Tag Archives: Marketers

Marketers Grapple With The Best Time To Optimize Campaigns

Marketers Grapple With The Best Time To Optimize Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, October 6, 2017 Gaps in data and a misunderstanding of the nuances of today’s advertising campaigns have marketers wondering about the best times to optimize. Kantar Millward Brown conducted research to analyze the optimal time for media agencies to … Continue reading Marketers Grapple With The Best Time To Optimize Campaigns

Busting AI myths: Why AI will help marketers usher in an era of extreme personalization

In an age when consumers expect deep personalization, AI is here to help. So what’s the holdup among marketers? Contributor Brian Solis discusses the top myths slowing its adoption. Brian Solis on September 27, 2017   Remember when traditional marketing was overwhelmingly successful? Neither do I. In an era of great innovation, marketing still largely … Continue reading Busting AI myths: Why AI will help marketers usher in an era of extreme personalization

User Intent Impacts Revenue From Advertising More Than Most Marketers Think

User Intent Impacts Revenue From Advertising More Than Most Marketers Think by Laurie Sullivan , Staff Writer @lauriesullivan, September 25, 2017 Visitor behavior on a brand’s website impacts revenue, and a series of studies has found that user intent may have a much greater impact on ad revenue than traditional user experience metrics. Through the … Continue reading User Intent Impacts Revenue From Advertising More Than Most Marketers Think

For Marketers’ Eyes Only: Magento 2 Features that will Expand Your E-Commerce Reach

Adam Gingery — September 25, 2017 Follow @AdamGingery1 — September 25, 2017 Migrating to a new platform can be a hassle, but if you’re a marketer, you’ll love some of the new specs in Magento 2. Features on e-commerce platforms are often made with only consumers in mind (and rightfully so!); however, from better user … Continue reading For Marketers’ Eyes Only: Magento 2 Features that will Expand Your E-Commerce Reach

3 reasons SEO is the account-based marketer’s secret weapon

A lot of B2B brands are discovering the powerful influence of account-based marketing (ABM) strategies, but is it enough? Columnist Nate Dame outlines why ABM needs SEO, and how they’re better together. Nate Dame on September 21, 2017   Account-based marketing best practices have come into their own in recent years. Audiences expect more personalized, … Continue reading 3 reasons SEO is the account-based marketer’s secret weapon

6 Productivity Tips for Marketers Working Remotely

Roman Kniahynyckyj — September 21, 2017 Follow @kniahynyckyj — September 21, 2017 Many marketing agencies are moving in the direction of more flexibility and freedom when it comes to working remotely. Many at-home workers report they are more productive when working from home than when working in a traditional office environment. The benefits for companies … Continue reading 6 Productivity Tips for Marketers Working Remotely

Augmented Reality: The Hottest Thing Marketers Don’t Want

Augmented Reality: The Hottest Thing Marketers Don’t Want by Mike Proulx , Op-Ed Contributor, September 18, 2017 Last week, all of our Snapchat bitmoji became 3D with the launch of some new “World Lenses.” At best they’re entertaining and, admittedly, kind of fun. And while these new lenses are a great step forward for Snapchat’s … Continue reading Augmented Reality: The Hottest Thing Marketers Don’t Want

Calling All Email Marketers: Here’s Everything You Need to Know About GDPR

Kristen Dunleavy — September 17, 2017 Follow @KristenWritesIt — September 17, 2017 TeroVesalainen / Pixabay Is May 25, 2018 a big day in your life? It certainly will be if you are an email marketer who does business in the European Union. And that’s even if you are based in the United States. It’s the … Continue reading Calling All Email Marketers: Here’s Everything You Need to Know About GDPR