Category Archives: Twitter

The Twitter Tip Sheet

Donna PapacostaMarch 16, 2015 The most common questions I hear from clients about social media tactics relate to Twitter. Those unfamiliar with this platform are often confounded by the lingo, the hashtags and the brevity. Here then is the Twitter Tip Sheet I often share with those who want to learn more about Twitter. Anything … Continue reading The Twitter Tip Sheet

No No’s For Dealing With Customer Care On Twitter

Anneke SteenkampMarch 15, 2015 If you don’t implement it right, Twitter, like most other business strategies, can backfire and become detrimental to your customer service. In recent years, customers have flocked to social media platforms in expectations of prompt responses to their complaints. On these online platforms, not only are they able to voice their … Continue reading No No’s For Dealing With Customer Care On Twitter

What the New Google and Twitter Partnership Means For Your Business

Ryan VanDenabeeleMarch 12, 2015 Drinking from a firehose is difficult and not advisable, but if anyone can do it, it’s Google. Twitter and Google have inked a deal that will bring tweets back into the Google search results. The new partnership will bring Twitter more eyeballs, more users, and more chances to monetize. Fantastic, but … Continue reading What the New Google and Twitter Partnership Means For Your Business

Top Twitter Marketing Techniques To Connect With Your Audience

Renee ServinskyMarch 12, 2015 With just 140 characters to work with, it’s somewhat surprising that Twitter has turned into such a marketing powerhouse. Yet, the fast-paced network has firmly solidified itself as an integral addition to any successful B2B social media marketing strategy. Much of Twitter’s appeal lies in the direct connection it allows between … Continue reading Top Twitter Marketing Techniques To Connect With Your Audience