Elizabeth DyrsmidMarch 17, 2015 Does Twitter leave you feeling baffled? Have you ever logged into your Twitter feed and wondered, “how can I pull out any information from these short messages?” You’re not alone. Twitter bewilders many marketers. You know there’s quality insights and information buried in the 140 character tweets, but how do you … Continue reading How To Use Twitter To Get To Know Your Target Market
Category Archives: Twitter
The Twitter Tip Sheet
Donna PapacostaMarch 16, 2015 The most common questions I hear from clients about social media tactics relate to Twitter. Those unfamiliar with this platform are often confounded by the lingo, the hashtags and the brevity. Here then is the Twitter Tip Sheet I often share with those who want to learn more about Twitter. Anything … Continue reading The Twitter Tip Sheet
No No’s For Dealing With Customer Care On Twitter
Anneke SteenkampMarch 15, 2015 If you don’t implement it right, Twitter, like most other business strategies, can backfire and become detrimental to your customer service. In recent years, customers have flocked to social media platforms in expectations of prompt responses to their complaints. On these online platforms, not only are they able to voice their … Continue reading No No’s For Dealing With Customer Care On Twitter
A Beginner’s Guide to Using Twitter for Your Company
Serene YeungMarch 15, 2015 Twitter has proven itself to be a powerful addition to any company’s successful social media marketing strategy. Although you may feel constrained by the 140 character limit at first, you will find that Twitter is a very powerful tool to reach your target audience and promote your company. Much of Twitter’s … Continue reading A Beginner’s Guide to Using Twitter for Your Company
Four Simple Tweaks to Get More Retweets
Amanda ClarkMarch 14, 2015 Do your company tweets fall on deaf ears, or do they actually make an impact? Are they soundly ignored, or are they retweeted once, twice, ten times, a hundred times over? Retweets are among the most precious currency in all of social marketing. Even a single retweet represents the significant amplification … Continue reading Four Simple Tweaks to Get More Retweets
How To Conduct A Twitter Audit in 1 Hour Or Less
Shelly KramerMarch 14, 2015 Twitter was the first social media platform that I really fell in love with. I love the simplicity of the platform, the fast-moving stream of information that I always find valuable, and the information and insights I can take away from it in just a short period of time that always … Continue reading How To Conduct A Twitter Audit in 1 Hour Or Less
The 50 Hottest Twitter Marketing Resources
Simon DunantMarch 14, 2015 Twitter is an fantastic tool to market your business on the web to attract new leads and customers, however most people are under using the potential of tweeting because they’re not using the right resources to support their social marketing efforts. We’ve compiled the ultimate list of what we consider to … Continue reading The 50 Hottest Twitter Marketing Resources
Twitter Accelerates Second-Screen Push With TV Timeline Test
The company is experimenting with hubs for live shows; if you tweet about one, you’ll be invited to enter a timeline dedicated to conversation about the program. Martin Beck on March 13, 2015 Twitter is experimenting with TV Timelines, a new second-screen experience that makes it easier to see tweets and media related to live … Continue reading Twitter Accelerates Second-Screen Push With TV Timeline Test
What the New Google and Twitter Partnership Means For Your Business
Ryan VanDenabeeleMarch 12, 2015 Drinking from a firehose is difficult and not advisable, but if anyone can do it, it’s Google. Twitter and Google have inked a deal that will bring tweets back into the Google search results. The new partnership will bring Twitter more eyeballs, more users, and more chances to monetize. Fantastic, but … Continue reading What the New Google and Twitter Partnership Means For Your Business
Top Twitter Marketing Techniques To Connect With Your Audience
Renee ServinskyMarch 12, 2015 With just 140 characters to work with, it’s somewhat surprising that Twitter has turned into such a marketing powerhouse. Yet, the fast-paced network has firmly solidified itself as an integral addition to any successful B2B social media marketing strategy. Much of Twitter’s appeal lies in the direct connection it allows between … Continue reading Top Twitter Marketing Techniques To Connect With Your Audience