Brenda TonMarch 30, 2015 If you’re running Twitter Ads and wondering why your cost per action is high, this post will show you how to use Twitter’s campaign reporting and analytics to deep dive, optimize, and refine your campaigns. In order to take advantage of these actionable insights, you must have Twitter’s conversion pixel installed. … Continue reading Twitter Ads: Using Conversion Data Reports to Optimize and Refine Campaigns
Lexie CarboneMarch 28, 2015 Social media marketing is quickly becoming one of the most important parts of marketing strategy. As an inbound marketer, it’s important to keep up-to-date on the latest and greatest platforms and features you and your clients can utilize in your marketing efforts. Recently, there has been a lot of buzz around … Continue reading Everything You Need To Know About Twitter’s New Video Feature
Christine SkiffingtonMarch 26, 2015 Twitter helps businesses engage in conversations and reach consumers in a casual environment. Engaging with your audience is more than fun; it increases brand awareness, positive reputation, and sales. Still, you might spend time cultivating an audience, only to find your followers giving you the social media cold shoulder. To maximize … Continue reading 5 Twitter Tricks to Boost Engagement
Denny McCorkleMarch 25, 2015 Successful personal branding and job search requires both social media and physical networking. This blog post offers strategic suggestions for the convergence or grounding of these networking efforts when using Twitter. Sometimes I worry about my marketing students. Yes, many are strategically active on social media, and continue to learn. However, … Continue reading Tweets on the Ground: Optimizing Twitter for Personal Branding
In another effort to boost engagement, Twitter is experimenting with a display of additional tweets in the right-rail of individual tweet pages. Martin Beck on March 23, 2015 Twitter has long struggled with how to make its site more sticky. One of the major criticisms over the years is that new users aren’t find enough … Continue reading New: Twitter Tests Suggestion Feature “You May Also Like”
Personal Branding BlogMarch 20, 2015 Twitter is a great place to be for your personal brand to build a strong network and following on social media. If you want to have more insight into your target market with increased leads consider taking advantage of Twitter Advanced Search, which offers even more features that tap into … Continue reading Learn How Twitter Advanced Search Can Boost Your Personal Brand’s Marketing Strategy
Caroline CrossMarch 20, 2015 For Twitter newbies looking to join the conversation, prepare to be presented with unfamiliar phrases and acronyms. These may seem daunting but rather than abandoning Twitter altogether, familiarise yourself with the lingo and get ready to type. Here are some buzzwords decoded to help get you started: Tweet – If you … Continue reading Twitter Jargon For Beginners
Data analytics firm Neustar offers a comprehensive look at how high-ranking marketing execs are using the social platform. Amy Gesenhues on March 20, 2015 According to a new report analyzing Twitter activity for more than 1,000 high-ranking marketing execs, it turns out CMOs are more likely to share mainstream media stories versus industry-related news, and … Continue reading CMOs On Twitter: What They Share, How They Share It & The People They Retweet Most [Report]
Elizabeth DyrsmidMarch 18, 2015 To create successful social media campaigns can be very time-consuming and knowing what will work is not always that clear cut. You dream of creating fully automated campaigns that give you a worthwhile return on investment for your time. Twitter is by far the easiest social platform to master and can … Continue reading How To Drive Traffic To Your Website With Twitter
Jordana KleinMarch 17, 2015 140 characters is more than enough space to produce a clever phrase or eye-catching statement that consumers want to know more about. Twitter has grown immensely since its introduction into the social media realm. And, of course, marketers have taken full advantage of this easily accessible tool. But there may be … Continue reading Twitter Secrets Every Marketer Needs To Hear
