There exists a growing trend in the small business sector that we feel needs to be addressed before it’s allowed to continue. A rising quandary we have encountered with a number of our clients and prospects is the use of sites like GoDaddy.com and Network Solutions. These web-hosting services seem to provide a picture-perfect need: a low-cost web … Continue reading Small Business Web Hosting: Where You’re Hosted Matters
Category Archives: Small Business
Product Placement for Small and Medium Businesses
Pay for entry, pay for space, pay to stay, and pay to limit rival shelf space. Slotting fees and practices vary depending on the product, vendor, and market conditions. Still, much of the pricing system is under a shroud of secrecy. The only fact we know is that having money and clout will score you … Continue reading Product Placement for Small and Medium Businesses
Small Business Online Customer Experience
Are we ready for the new consumer? Technology has quickly become the main engine of differentiation of enterprises, and thus has a significant influence on their growth and profitability. We are in a new digital era, in which companies must seize the opportunities it offers to re-imagine their businesses, especially anything that affects their relationship … Continue reading Small Business Online Customer Experience
How To Conduct A Keyword Research Plan & Outline For Your Small Business
Surveys from Merchant Circle have shown that the search engine optimization is the single most desirable marketing medium for small and midsize businesses. These business owners understand the benefits that organic search traffic provides, but don’t always get the results they hoped. One of their biggest mistakes is failing to identify the best keywords to … Continue reading How To Conduct A Keyword Research Plan & Outline For Your Small Business
How to Get More Online Reviews for Your Small Business
For small businesses, online reviews can be a great blessing or a curse. If your company has good reviews, your brand will obviously hold a higher level of credibility than some of your competitors and higher review rankings will make it easier to maintain a visible presence online. However, bad reviews increase your company’s visibility … Continue reading How to Get More Online Reviews for Your Small Business
5 Simple and Fresh Ways to Market Your Small Business
Did you know that some of the most successful businesses started small in a garage? In fact, giants like Amazon and Apple were started in single-car garages and grew to become the largest in their industries because their owners chose the right types of marketing. As a small business owner, you know how difficult it … Continue reading 5 Simple and Fresh Ways to Market Your Small Business
The State of Small Business: What Business Owners Need to Know to Grow
Have you noticed the tried-and-true marketing advice and forms of marketing that you’ve employed are rapidly losing their luster? People aren’t responding. Prospects are harder to find. Customers are tuning out. Therein lies your problem … You played it safe. You thought you could get away with merely doing what’s tried-and-true, what’s tested, proven, safe. … Continue reading The State of Small Business: What Business Owners Need to Know to Grow
Establish A Big Brand For Your Small Business
What are your credentials? Notoriety—it’s the name of the game for all network-centric professional positions. How great are your recommendations for others in the field? How quickly do you close sales, scale infrastructure or drive the needle forward in your particular slice of the market? And even more important, what are your credentials? Trying to … Continue reading Establish A Big Brand For Your Small Business
Reciprocity and Small Business Marketing
Reciprocity is a potentially powerful tool in the marketing toolbox for any small business owner – it is something that affects the vast majority of people each and every day, but which is often overlooked by those without a basic knowledge of it. As such, we’ve created this short guide to reciprocity and small business … Continue reading Reciprocity and Small Business Marketing
Website Builder Platforms: Best Options for Small Businesses
I’ve been giving complimentary website reviews and recommendations to individuals, small businesses, and other organizations. And as is so often the case, I have learned a lot from these reviews and the related conversations I’ve had with their owners. Although I primarily use the WordPress content management system as a website builder, I don’t necessarily think that’s … Continue reading Website Builder Platforms: Best Options for Small Businesses
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