Did you know that some of the most successful businesses started small in a garage? In fact, giants like Amazon and Apple were started in single-car garages and grew to become the largest in their industries because their owners chose the right types of marketing. As a small business owner, you know how difficult it can be to work off of a small marketing budget and still put your brand in the front and center on many different platforms. While this can be a difficult feat, it is not at all impossible. Here are 5 simple but fresh ways to promote a small business and get your brand seen:
Start a Giveaway on Social Media Platforms
One way to gain followers and to build your reputation online and locally is to use social media. When you are using social media, you need to be inventive if you want to get retweets or followers. One inventive way to attract attention is to create a cool giveaway, where you encourage users to follow your business and share the contest with their social media followers. This will earn you subscribers and give you a chance to promote your own products in the process. For the cost of a single product, you will generate loads of prospective clients so that you can build brand awareness.
Send Direct Mailers That Will Get Opened
Believe it or not, direct mail marketing has become extremely effective for small businesses because there is less competition as more businesses focus on Internet marketing tactics. By investing in direct mailing lists and sending out the right pieces, you can generate high response and conversion rates.There are plenty of techniques that you can try. Consider adding stickers to the envelope that tempt, foreign postage stamps or a sample that will drive in volumes of new customers for a very small cost per mailer. By launching a multi-piece campaign, you can nudge clients through the sales cycle and stay in touch.
Let Your Customers Get Involved in Marketing
One of the greatest things about social media platforms like Facebook, Twitter and Youtube is the fact that you can keep your customers engaged. With modern customers finding engagement extremely important, this should be a focus of your marketing initiative. Why not start a contest where you ask your customers for clever slogans, product names or creative marketing videos? By doing this, your business will get the buzz it needs to gain popularity online. This contest campaign also helps you spark up new ideas without paying an expensive marketing firm.
Send Out Promotional Gifts With Quotes and Invoices
Promotional product marketing has been popular for quite some time, but this type of marketing is all about choosing a branded product that will get seen. If you send out something like a notepad or a pen, the item may be thrown away in a drawer. If you purchase free promotional gifts like tote bags and water bottles, you will get 12 to 24 months of free advertising for a single investment.
Become Your Own Writer
Some forms of marketing do not even seem promotional in nature. As a small business, you will need to build a presence online with a well-developed website. Ever professional websites need to be promoted to get traffic. To drive traffic to your website, it must be optimized with the right type of content. Start writing keyword optimized informational articles that customers can use, and you can drive traffic to your website while you drive up your rankings. Posting these articles to your own blog or to directories can truly deliver results.
You do not need to spend a fortune on marketing to generate business. Marketing strategies all across the nation are becoming more and more sophisticated, but sometimes it is the simple things that work the best. Make sure that you reassess your marketing plan as your business grows, and try ideas that will get you seen and out of that garage.
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