Jennifer Hanford November 22, 2014 Has your small business discovered the power of Pinterest marketing yet? If so, then you may already realize many of the benefits this visual platform has to offer a small business, such as: Increased website traffic Heightened brand exposure Genuinely loyal followers If you have yet to get started with … Continue reading Pinterest Marketing: 5 Facts Every Small Business Should Know
Mamoun Chaouni November 22, 2014 Online accessibility is an essential to today’s businesses. To remain viable, open, noticed and easily reached by customers, your business has to be optimized for web and mobile to capitalize on an audience level spanning worldwide. The technology offered to merchants has evolved from simple online carts to full-blown … Continue reading 16 Online Shopping Cart Solutions For Small Businesses
Bill Walls November 21, 2014 The marketplace is starting to look more promising for small business owners that are looking to sell their businesses. 2013 showed a noticeable increase in the amount of closed transactions, up 41.7% from the prior year period ending September 30, 2013. An increase in the number of small businesses listed … Continue reading How To Prepare Your Business For Sale And Get Top Dollar
Megan Totka November 20, 2014 The term “Millennial” is pretty all-encompassing. On the most basic level, it describes the age group of Americans that are currently between the ages of 18 and 34, covering the youngest group of adults and measuring 76.6 million strong. It seems that Millennials are simultaneously praised and criticized for everything … Continue reading 3 Reasons Every Small Business Should Care About Millennials
Elliot Simmonds November 16, 2014 It’s November, which predictably means two things. First, I’m being forced to sit through episodes of the X Factor whenever I’m at home, which inevitably means I spend more time in the office, and second: the Christmas email newsletters have begun. If you’re reading this in the U.S. then it … Continue reading Christmas Marketing For Small Business
Scott Barnett November 15, 2014 Back in May we wondered aloud what would happen if small businesses accepted online feedback instead of reviews. What’s the problem with review sites? Here’s three of them: 1. The “extortion” argument – You don’t have to look very far to see examples of companies that claim that review sites … Continue reading Three Examples Why Small Business Owners Want Online Feedback, Not Reviews
By Ryan Estis, Published November 2, 2014 No matter what group or industry I’m working with, people want to better understand how to work more effectively across the different generations. A few weeks ago, I shared my tips for selling to Gen Y buyers. But, beyond a sales shift, the workforce is changing fast. Millennials … Continue reading How To Lead A Changing Workforce
By Arline Ramirez, Published November 1, 2014 A website is now a mandatory component of a business regardless of its size. But the road to every business’ online journey is rife with costly traps that have long-lasting effects. This can be very detrimental to small businesses with limited budget for a website build. Here are … Continue reading 3 Reasons Why Small Business Websites Fail
By Amber Osborne, Published October 29, 2014 These days, almost all small businesses seem to share the same concern: “How do we succeed at social media?” I’ve noticed in the last year or so that there has been a dramatic shift in many small businesses’ approach. Instead of the more traditional “get-more-likes-and-followers” social marketing techniques, … Continue reading Finally, Small Business Social Media Is Evolving
By Susan Tucker, Published October 11, 2014 While not a new concept, content marketing is a fairly new term and there is a reason it is all the rage these days. It is incredibly valuable for small business owners and, with a little creativity, can level the playing field between small businesses and big name … Continue reading Why Content Marketing Is So Valuable For Small Business Owners
